If you’re a hospitality professional looking to make waves in the public arena, chances are you’ve thought at least a little about marketing. Maybe you’ve created a public Instagram account; maybe you’ve booked yourself or your business a local high-profile job; maybe you’ve signed up to speak as an expert instructor. Whatever road you’ve taken, you understand – in some way or another – that expanding your audience takes some forethought.

To help you get started, Typsy has compiled this handy guide to develop your personal brand as a hospitality professional. 

It's widely known now that social media is one of the most effective ways for hotels to reach potential guests - and keep old guests coming back. Because it's both extremely popular and easy to use, social media can offer you a huge ROI for relatively little effort. And now more than ever, it's especially important to make good use of your social media - it's an opportunity to be transparent (and reassuring) about your venue's measures against COVID.

In today's post from guest blogger Emily Burton, we're looking at four best-practice things to consider if you want to take your social media game to the next level.

Navigating the post-pandemic hospitality environment requires adaptability, flexibility, and innovation. This is especially true for elements of the industry that we’ve long considered to be specifically in-person, such as conferences. So how do we reconcile the draw of these large in-person events with the demands of the new world?

The solution: hybrid events that allow you to combine the best aspects of in-person conferences with the additional safety and security we now require. So if you’re ready to take the next step toward recovery and the ‘new normal’, read on.

Diners are starting to feel more comfortable venturing out again, but it's by no means 'business as usual' quite yet. Routines have inevitably changed - but the flip side of this is that it actually presents an opportunity for you to expand your customer base and bring in more regulars!

If you're looking to focus more on how to improve guest retention and loyalty, read on for some fresh ideas from guest blogger Adrian Johansen. 

Although weddings are traditionally a great avenue for venues to explore, the events of the last few months have made things tricky (to say the least). Because of stay-at-home orders, hospitality closures and social distancing requirements, weddings scheduled for the last few months have tended to be postponed or canceled altogether. 

But there is a new form of wedding celebration emerging out of this - one that can allow couples to still have the incredible day they've been dreaming of, and venues to find a niche in a market that seems particularly challenging right now. In this blog post, Kacey Bradley is talking all about micro-weddings - with some top tips for how your venue can offer an inspired and COVID-safe event.