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Top 2022 Digital Marketing Hotel Hacks

Posted by Margot Mora on Mar 21, 2022 4:00:00 PM

Over 65% of global travel and tourism revenue is generated by online sales, and this number looks set to continue to rise. With stats like these, it’s no secret that tourists are becoming increasingly reliant on digital social networks to guide them to the best destinations. 

A solid digital marketing strategy has therefore become one of the most significant indicators of a hotel’s success. Travel agencies, word-of-mouth, and print media are certainly not obsolete, but they no longer play as large a role as a hotel’s online presence in driving up bookings. 

Fortunately, there are a few fundamental ways to ensure that your hotel isn’t lost in the sea of information that travelers navigate in their search for accommodation. 

We’ve created a practical guide for hoteliers who want to drum up business by optimizing their digital marketing strategies. Check out these ideas to give your hotel bookings a boost!

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Topics: Hospitality operations, Hospitality managers, hospitality skills shortage

How to successfully market travel to Gen Z

Posted by Margot Mora on Jan 10, 2022 1:41:00 PM

Generation Z comprises one-third of the global population. This growing number of individuals comes with a unique thumbprint of motivators, skills, and perspectives on the world as we know it – and marketing any product or service to them requires a deep dive into what makes them tick. 

Travel is a hot topic in 2022 as many people seek to resurrect their overseas plans that were quelled by the COVID-19 pandemic. 

As borders open up again and the economy regains strength, the world can expect to see many members of this generation looking for exciting travel opportunities. 

But what does Gen Z really want out of a travel experience? 

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Topics: Hospitality operations, Hospitality managers, hospitality skills shortage

8 tips on mastering the art of delegation

Posted by Sophie Miller on Dec 20, 2021 3:15:00 PM

The hospitality industry, by its very nature, is an industry that is highly dependent upon delegation. Delegation is at the heart of good leadership, and it guides leaders and supervisors in deciding which duties are best handled by themselves and which can be handled by the team members.

When delegation does not go as planned, it can lead to mistakes, dropping profits, and unhappy customers. So how do you master this art?

Here are some tips on mastering the art of delegation by our guest blogger Sophie Miller.

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Topics: Hospitality operations, Hospitality managers, hospitality skills shortage

Press release - No experience, no problem; a solution to the hospitality skills gap

Posted by Felicity Thomlinson on Dec 7, 2021 10:11:50 AM

The AHA(Vic) tackles the hospitality skills gap with their ‘No experience, No problem’ training initiative with Typsy.

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Topics: Hospitality operations, Hotels, Hospitality managers, Hospitality training, Media

Plan B: Why you need emergency contingencies for your hotel

Posted by Sara Carter on Nov 29, 2021 3:57:00 PM

It can be a perfectly ordinary day in your hotel when an emergency situation strikes. There could be a fire, a guest with a medical situation, or an active shooter within the premises. These things do not happen every week in a hotel, however, you need to have a plan in place for how to handle them. Nothing makes these incidents worse than having no idea what you or your staff need to do. 

Fear not, below are tips for what to have in place and practice prior to emergency situations and five different events that could occur in your hotel. Yes, these are situations you never want to happen, but it’s better to be prepared when facing them.

In this blog post, guest blogger Sara Carter shares with you some tips on how to plan for Plan B.

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Topics: Hospitality operations, Hospitality managers, hospitality skills shortage