Over 65% of global travel and tourism revenue is generated by online sales, and this number looks set to continue to rise. With stats like these, it’s no secret that tourists are becoming increasingly reliant on digital social networks to guide them to the best destinations. 

A solid digital marketing strategy has therefore become one of the most significant indicators of a hotel’s success. Travel agencies, word-of-mouth, and print media are certainly not obsolete, but they no longer play as large a role as a hotel’s online presence in driving up bookings. 

Fortunately, there are a few fundamental ways to ensure that your hotel isn’t lost in the sea of information that travelers navigate in their search for accommodation. 

We’ve created a practical guide for hoteliers who want to drum up business by optimizing their digital marketing strategies. Check out these ideas to give your hotel bookings a boost!

The hospitality industry is a busy place, which thrives on innovation and building a reputation. Whilst you might keep a regular rotation of locals visiting your restaurant or hotel again and again, plenty of your customers will be new.

Your new clients will be searching for you online, checking reviews, and much more. That’s why it’s important to have a strong digital presence online so your guests can find your website, connect with it, and ultimately book with your venue.

Luckily, there are some things you can do to make the best use of your digital marketing time and budget. Pair these tips from guest blogger Naomi Dawson with good service and a welcoming atmosphere and you’ll soon be on the pathway to success.

Generation Z comprises one-third of the global population. This growing number of individuals comes with a unique thumbprint of motivators, skills, and perspectives on the world as we know it – and marketing any product or service to them requires a deep dive into what makes them tick. 

Travel is a hot topic in 2022 as many people seek to resurrect their overseas plans that were quelled by the COVID-19 pandemic. 

As borders open up again and the economy regains strength, the world can expect to see many members of this generation looking for exciting travel opportunities. 

But what does Gen Z really want out of a travel experience? 

The hospitality industry, by its very nature, is an industry that is highly dependent upon delegation. Delegation is at the heart of good leadership, and it guides leaders and supervisors in deciding which duties are best handled by themselves and which can be handled by the team members.

When delegation does not go as planned, it can lead to mistakes, dropping profits, and unhappy customers. So how do you master this art?

Here are some tips on mastering the art of delegation by our guest blogger Sophie Miller.

The AHA(Vic) tackles the hospitality skills gap with their ‘No experience, No problem’ training initiative with Typsy.