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The importance of video marketing for hotels

Posted by Casey Peterson on Jul 5, 2021 3:45:00 PM

Back in 2017, it was found that videos would occupy 74% of the world's total web traffic. And now, in 2021, we can say that it's true. Over the last few years, there has been a stupendous growth in the overall consumption of video content all around the world.

In today’s blog post, we're looking at how utilizing video in your social media marketing is a must and why it can help your business reach more customers.

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Topics: Hospitality marketing, Hotels, Hospitality insights, Hospitality managers

How to start a hotel loyalty program for your venue

Posted by Emma Worden on Apr 27, 2021 10:37:43 AM

One of the key takeaways the hospitality industry has learned during the pandemic is that the playing field has changed to embrace new and elevated customer expectations. These predominantly revolve around improving health and safety standards to appeal to post-pandemic travelers, who will choose hotels that want to make them feel safe and taken care of.

In this new environment of hospitality and changing customer expectations, the loyalty of your guests will also be affected. If you fail to anticipate their health and safety needs and translate them into all the right precautions – they will likely go to your competitors. All of these emerging challenges caused by the pandemic need to be addressed in your loyalty programs, too. 

In this blog post, Emma Worden takes you through the steps to take when setting up your loyalty program for your hotel. 

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Topics: Hospitality operations, Hospitality insights, Hospitality managers

6 hospitality tips to boost employee happiness

Posted by Emma Worden on Mar 30, 2021 11:00:00 AM

This year has been one challenge after another for hospitality businesses. The pandemic alone has cost people their job, security, and their overall professional satisfaction, so it’s natural to see business leaders blaming the crisis for the lack of employee morale. 

However, a persisting state of feeling unmotivated and unhappy is not uncommon among hospitality workers. In businesses where there isn’t a well-defined culture, no significant benefits to speak of, or educational programs for employees, staff members can feel less than eager to get up on Mondays and head to work.

In addition to investing in employee engagement opportunities, team-building sessions, and creative communication options, business owners in hospitality need to think of the big picture too: are your employees genuinely happy? 

In today’s blog post, Emma Worden shares with you some insightful hospitality tips to keep your staff happy and motivated. 

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Topics: Hospitality operations, Hospitality insights, Hospitality managers

Beverage costing: how your sales mix can maximize your bottom line

Posted by Mike Walmsley on Mar 3, 2021 11:29:50 AM

When it comes to beverage costing and sales, it can be pretty easy to think you can get away with taking a 'guesstimate' approach with stocking and revenue. A little bit over here, a little bit under there - it all pretty much evens out, right? 

We wish! As with everything in business, there's doing it the easy way, and there's doing it the right way. So if you want to not only drive revenue but really maximize your profit margins on beverages, Mike Walmsley is here to explain how.

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Topics: Hospitality career tips, Hotels, Hospitality insights, Hospitality managers, Hospitality staff, Restaurants, Bars

What gives whiskey its flavor? Essential facts for beginners

Posted by Ivana Rnjak on Feb 21, 2021 12:55:00 PM

When it comes to drinking, you don’t have to know everything about the liquid in the glass to enjoy it  but it does help to familiarize yourself a little, so you can appreciate the drink’s intricacies. In the complex world of whiskey, this is particularly helpful.

Being able to appreciate a drink armed with knowledge improves your personal drinking experience, and it also improves your customer service skills. Once you’re familiar with different whiskey flavor profiles and how they came to be, you’ll be able to make recommendations based on your customers’ preferences.

The best way to broaden your knowledge of whiskey and its vast range of flavors is to enjoy a few drams and figure it out for yourself taste, after all, is subjective. But there are some things you can learn beforehand to guide you on your way to becoming a whiskey connoisseur. 

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Topics: Hotels, Hospitality insights, Hospitality staff, Bars