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The art of rebranding: how and why to update your hospitality brand

Posted by Adrian Johansen on Sep 22, 2020 4:08:55 PM

There are a lot of good reasons to rebrand your hospitality business, but the idea of it can be intimidating - especially if you have an established customer base. If you're thinking about rebranding, it's probably for a good reason, and rebranding can be incredibly beneficial if you have a clear strategy in place. 

To help you get there, Adrian Johansen is talking through the main things to consider when you overhaul your business' branding.

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Topics: Hospitality marketing, Hospitality insights, Hospitality managers, Restaurants, COVID-19

The best tourism direct marketing campaigns for the post-COVID world

Posted by Maja Nenadov on Sep 15, 2020 5:03:33 PM

Direct marketing for your business post-COVID might be an intimidating thought, especially because of how much the market has changed. But that's also why this is exactly the time to launch a new campaign - audiences are ready to give you their attention (and their business). You just need to make yourself visible with great marketing.

In today's blog post, Maja Nenadov is looking at three examples of really effective direct marketing campaigns from this year, and what we can all learn from them.

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Topics: Hospitality marketing, Hotels, Hospitality insights, Restaurants, Bars, COVID-19, Travel & tourism

How to cope when you’re suddenly understaffed on shift

Posted by Mackensie Freedman on Aug 20, 2020 4:51:28 PM

Working with a skeleton crew is a pretty common occurrence in hospitality – especially in smaller businesses, where even one person’s unexpected sick day can temporarily cripple a team. Unfortunately, given what’s happening across the world right now, we're having to learn to expect the unexpected even more than usual. 

Finding yourself suddenly understaffed for a shift can be stressful, but it doesn't have to make your team and your workplace any less productive or positive. In this easy guide, a former hospitality manager explains how.

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Topics: Hotels, Hospitality managers, Hospitality staff, Restaurants, Hospitality training, Bars, COVID-19

Trending! Travel bubbles: the next big opportunity in hospitality

Posted by Grace Morris on Aug 18, 2020 4:29:20 PM

If your area usually relies heavily on tourism to support its hospitality industry, you've probably felt the pinch in the last six months. Although many regions around the world are looking at declining coronavirus rates, the wide spread ban on international travel has been a blow to many hospitality businesses - but this may be starting to change.

International border agreements are springing up, and represent a great opportunity to reposition your business to tourists again. Guest blogger Grace Morris has the low-down on what travel bubbles are, and how they might impact you. 

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Topics: Hotels, Hospitality insights, Hospitality managers, Restaurants, Bars, COVID-19, Travel & tourism

5 SEO basics you need to know to optimize your hospitality website

Posted by Juliana Hahn on Aug 11, 2020 5:10:13 PM

Having an online presence for your venue isn't just a great way to reach customers - it's becoming absolutely vital. In 2020, customers who can't find you online might even regard your venue with some suspicion! Being accessible, and having great online content, helps your future guests feel confident in paying you a visit - and, hopefully, spending some money with you as well.

Search engine optimization is the key to making sure you're easily found when people go searching for you. If you're new to this concept, it might sound intimidating, but guest contributor Juliana Hahn is here to break down the 5 SEO basics you need to know.

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Topics: Hospitality marketing, Hotels, Hospitality insights, Hospitality managers, Hospitality training, COVID-19