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Three free marketing tools to try in 2022

Posted by Sydney Ahmadian on Feb 7, 2022 3:45:00 PM

With the U.S. Food and Beverage industry expecting a 10% bump in business for the coming year, there’s never been a better time to jump-start your restaurant’s marketing game. Customers — tired of staying and cooking at home — are hungry for fun, shared experiences. That’s why choosing a great set of marketing tools you can rely on is more important than ever. 

But with so many new tools entering the market each day, where should you start? And how can you give your marketing a boost without forking out an arm and a leg? 

We’ve gathered a list of 3 beginner-friendly marketing tools that can help you tell your story, establish your brand, and collect a consistent and eager following on social media. The best part is that each service offers a free version so you can try them all out, risk-free. 

If you’re ready to freshen up your menus, signage, and social media efforts, check out these three free marketing tools to try this year! 

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Topics: Hotels, Hospitality managers, COVID-19

Important considerations for implementing a hotel pet policy

Posted by Adrian Johansen on Jan 24, 2022 3:03:00 PM

For many people, their pets are a part of the family. Some travelers wouldn’t dare to leave home without bringing their four-legged friend along. As a result, more hotels across the country are becoming pet-friendly. 

Having amenities for pets is a great way to attract more guests to your establishment. They don’t have to worry about boarding their animal somewhere, and they can enjoy themselves more knowing their furry friend is nearby. Post a few cat-or-dog-friendly perks about your hotel on social media as part of your marketing strategy, and you might be surprised by how quickly the reservations come in!

But, before you decide if allowing pets in your hotel is right for you, it’s important to implement a pet policy. Unruly animals can become a liability. You might have messes to deal with that you didn’t expect. Other guests don’t want to hear a barking dog at all hours of the night. 

Those are just a few things to keep in mind as you create a policy for pet owners. Let’s dive a little deeper with guest blogger Adrian Johansen, into what your pet policy should include making everyone happy and comfortable – including the animals!

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Topics: Hotels, Hospitality managers, COVID-19

5 technology trends to consider for your restaurant

Posted by Sara Carter on May 11, 2021 10:00:00 AM

If you are offering in-person dining again, you may want to try innovative approaches to customer experience. With new safety regulations coming into force and new technologies becoming available, now is the time to adapt and change the way your venue operates. Even though investing in technology can be a little daunting at first, it will help improve your customer service as well as help your restaurant grow and succeed.

In this blog post, guest blogger Sara Carter shares with you some of the best technology solutions for your restaurant that you should consider. From contactless interactions to loyalty programs, these options will help you offer the best dining experience possible.

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Topics: Hospitality managers, Restaurants, COVID-19, Hospitality trends, Hospitality technology

How hotel spa and wellness centers are changing after Covid-19

Posted by Adrian Johansen on May 4, 2021 8:00:00 AM

In some ways, it feels impossible that an entire year has passed since the world went into lockdown. In others, it feels impossible that it has only been one year. 

Although we are slowly emerging from a challenging period, we are still learning how to create — and enjoy — a new post-COVID routine. What does this look like for an industry that has been particularly hard hit by the pandemic? How do you welcome your guests back to your spa or your wellness center and maintain physical distance between guests?

In this blog post, Adrian Johansen shares with you three hospitality tips that will help you welcome your guests back to your wellness or spa center and keep yourself, your colleagues, and guests safe. 

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Topics: Hotels, Hospitality managers, COVID-19

The art of rebranding: how and why to update your hospitality brand

Posted by Adrian Johansen on Sep 22, 2020 4:08:55 PM

There are a lot of good reasons to rebrand your hospitality business, but the idea of it can be intimidating - especially if you have an established customer base. If you're thinking about rebranding, it's probably for a good reason, and rebranding can be incredibly beneficial if you have a clear strategy in place. 

To help you get there, Adrian Johansen is talking through the main things to consider when you overhaul your business' branding.

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Topics: Hospitality marketing, Hospitality insights, Hospitality managers, Restaurants, COVID-19

The best tourism direct marketing campaigns for the post-COVID world

Posted by Maja Nenadov on Sep 15, 2020 5:03:33 PM

Direct marketing for your business post-COVID might be an intimidating thought, especially because of how much the market has changed. But that's also why this is exactly the time to launch a new campaign - audiences are ready to give you their attention (and their business). You just need to make yourself visible with great marketing.

In today's blog post, Maja Nenadov is looking at three examples of really effective direct marketing campaigns from this year, and what we can all learn from them.

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Topics: Hospitality marketing, Hotels, Hospitality insights, Restaurants, Bars, COVID-19, Travel & tourism