Generation Z comprises one-third of the global population. This growing number of individuals comes with a unique thumbprint of motivators, skills, and perspectives on the world as we know it – and marketing any product or service to them requires a deep dive into what makes them tick. 

Travel is a hot topic in 2022 as many people seek to resurrect their overseas plans that were quelled by the COVID-19 pandemic. 

As borders open up again and the economy regains strength, the world can expect to see many members of this generation looking for exciting travel opportunities. 

But what does Gen Z really want out of a travel experience? 

In today’s digital world, directing people to your hospitality website is like pushing party-goers to one club over another. The only way to get them there is by standing out from the competition and appealing to who they are. 

You must do the same thing to drive traffic to your hospitality website, stand out from the millions of other hospitality websites on the internet today and understand your target audience enough to interest them. 

There are so many ways to improve your website traffic that it can be overwhelming, confusing, and frightening to the point you don’t even proceed with the work. Luckily, guest blogger Adrian Johansen's got you covered with these six simple ways you can increase your website traffic to your hospitality business.

The hospitality industry, by its very nature, is an industry that is highly dependent upon delegation. Delegation is at the heart of good leadership, and it guides leaders and supervisors in deciding which duties are best handled by themselves and which can be handled by the team members.

When delegation does not go as planned, it can lead to mistakes, dropping profits, and unhappy customers. So how do you master this art?

Here are some tips on mastering the art of delegation by our guest blogger Sophie Miller.

The AHA(Vic) tackles the hospitality skills gap with their ‘No experience, No problem’ training initiative with Typsy.

While family vacations can be fun, every parent knows that traveling with children isn’t always easy. It can add a lot of stress, take longer to get around, and a lot of effort to keep kids from getting bored. 

If you want to become a top-tier choice for parents, it’s important to consider how your hotel can accommodate families. What are some child-friendly activities and amenities you can offer that would make their lives easier during their travels? 

One of the great things about offering child-friendly amenities is that once families know that their children enjoy staying at your establishment, they’re more likely to come back and be loyal guests. 

The best part about setting this all up? You can have a lot of fun doing it. With that in mind, let’s look at some ideas from our guest blogger Adrian Johansen for accommodating families with young children, so you can start marketing to a new target audience.