Direct marketing for your business post-COVID might be an intimidating thought, especially because of how much the market has changed. But that's also why this is exactly the time to launch a new campaign - audiences are ready to give you their attention (and their business). You just need to make yourself visible with great marketing.
In today's blog post, Maja Nenadov is looking at three examples of really effective direct marketing campaigns from this year, and what we can all learn from them.
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Topics:
Hospitality marketing,
Hotels,
Hospitality insights,
Restaurants,
Bars,
COVID-19,
Travel & tourism
If your area usually relies heavily on tourism to support its hospitality industry, you've probably felt the pinch in the last six months. Although many regions around the world are looking at declining coronavirus rates, the wide spread ban on international travel has been a blow to many hospitality businesses - but this may be starting to change.
International border agreements are springing up, and represent a great opportunity to reposition your business to tourists again. Guest blogger Grace Morris has the low-down on what travel bubbles are, and how they might impact you.
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Topics:
Hotels,
Hospitality insights,
Hospitality managers,
Restaurants,
Bars,
COVID-19,
Travel & tourism