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The art of rebranding: how and why to update your hospitality brand

Posted by Adrian Johansen on Sep 22, 2020 4:08:55 PM

There are a lot of good reasons to rebrand your hospitality business, but the idea of it can be intimidating - especially if you have an established customer base. If you're thinking about rebranding, it's probably for a good reason, and rebranding can be incredibly beneficial if you have a clear strategy in place. 

To help you get there, Adrian Johansen is talking through the main things to consider when you overhaul your business' branding.

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Topics: Hospitality marketing, Hospitality insights, Hospitality managers, Restaurants, COVID-19

The best tourism direct marketing campaigns for the post-COVID world

Posted by Maja Nenadov on Sep 15, 2020 5:03:33 PM

Direct marketing for your business post-COVID might be an intimidating thought, especially because of how much the market has changed. But that's also why this is exactly the time to launch a new campaign - audiences are ready to give you their attention (and their business). You just need to make yourself visible with great marketing.

In today's blog post, Maja Nenadov is looking at three examples of really effective direct marketing campaigns from this year, and what we can all learn from them.

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Topics: Hospitality marketing, Hotels, Hospitality insights, Restaurants, Bars, COVID-19, Travel & tourism

Big data for small business: 3 easy steps to start using data today

Posted by Emily Burton on Sep 10, 2020 3:05:34 PM

Do you prefer to keep things a bit old school? Think you best keep on top of things with common sense and elbow grease? A can-do attitude is essential in a great small business, but it also makes things harder on you when there are so many tools available to help you optimize your operations and marketing. Data sounds intimidating, but it's simply a useful tool everyone can use.

In today's blog post, guest contributor Emily Burton shows us just how easy it is for small businesses to put big data to good use.

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Topics: Hospitality marketing, Hospitality insights, Hospitality managers, Restaurants, Hospitality training, Bars

How to create a great e-newsletter for your hospitality venue

Posted by Gigi Baker on Sep 3, 2020 5:08:13 PM

Subscribers and newsletters might seem like they don't have anything to do with hospitality, but it's really just another form of online content that can help draw in new guests and return customers alike. There are so many upsides to communicating openly - and newsletters are another way to help you do that!

In today's blog post, guest contributor Gigi Baker has some great tips for creating a successful, engaging newsletter to help you communicate with your customers.

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Topics: Hospitality operations, Hospitality marketing, Hospitality insights, Hospitality managers, Hospitality staff, Restaurants

Typsy chats with... Wil Slickers, 'Slick Talk' hospitality podcast

Posted by Mackensie Freedman on Aug 13, 2020 4:42:13 PM

Wil Slickers is hospitality force to be reckoned with. With years of experience in hotel management, he hosts the popular hospitality podcast Slick Talk, and co-owns a company specializing in luxury vacation rentals. As if that weren't enough, this year he also founded the Destinationaire Award - a prize designed to recognize outstanding contributions and innovations in the hospitality industry (and based on a term he coined in an article for Typsy Blog!). 

Wil sat down with Typsy to chat about all things hospitality, including destination tourism in the post-COVID future, cultivating a good hospitality team, and what guests really want.

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Topics: Hospitality marketing, Hospitality career tips, Hotels, Hospitality insights, Hospitality managers, Restaurants, Hospitality training, Expert Q&A