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How to use ‘Google My Business’ to attract customers

Posted by Sina Sadeghpour on May 27, 2020 3:55:28 PM

As restrictions lift and you start gearing up to get back to business, it’s a good idea to make sure you’re able to adapt quickly, and have clear communication with existing and prospective customers, for the best chance at a speedy recovery post-pandemic.

Fortunately, there’s an easy way to ensure your business keeps communication open with customers to help them feel informed and engaged: Google My Business. In today’s post, Impeccabuild – a leading hospitality fit out and design company – talks through 6 best-practice tips for making the most out of your Google My Business listing.

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Topics: Hospitality marketing, Hotels, Hospitality insights, Hospitality managers, Hospitality staff, Restaurants, Hospitality training, Bars, COVID-19

Prepare to reopen: how to develop a restaurant menu

Posted by Doug Radkey on May 22, 2020 5:16:17 PM

There's no denying the impact of coronavirus on the industry - and for many venues, preparing to reopen and get your business back on track might necessitate a few changes. That includes your menu: whether you're an established venue or feel a little more fluid, you must have a strategy in place to make sure your menu says and does everything you need it to.

This blog post, by Doug Radkey, covers off the 'how' and 'why' of optimizing your menu for the post-pandemic customer. 

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Topics: Hospitality operations, Hospitality marketing, Hotels, Hospitality managers, Restaurants, Hospitality training, Bars, COVID-19

6 of the best social media ideas for restaurants

Posted by Kristin Savage on May 6, 2020 4:17:14 PM

Although restaurant businesses may be facing a downturn at the moment, now's the time to make sure you're investing effectively in marketing your venue. COVID-19 has seen a massive increase in social media engagement. Everyone's looking to the internet as a resource for entertainment and advice - so make sure you're there when they go searching.

In today’s post, guest blogger Kristin Savage highlights 6 ways to make the most out of your social media accounts (with real-life examples for inspiration).

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Topics: Hospitality marketing, Hospitality insights, Hospitality managers, Hospitality staff, Restaurants, Bars, COVID-19

The new normal: maximizing your transition to takeout service

Posted by Mike Walmsley on Apr 16, 2020 4:53:31 PM

There are no two ways about it: right now, takeaway is the Big Thing in hospitality. For many businesses, this has been an unavoidable consequence of Coronavirus restrictions. But whether takeaway is something you’re moving towards to adapt to social distancing, or it’s something you’ve always offered, there are measures you can take to make your takeaway offering more appealing to your customers and easier on your business.

In this post, Mike Walmsley walks us through the ins and outs (no pun intended) of adapting to a takeaway menu.

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Topics: Hospitality operations, Hospitality marketing, Hotels, Hospitality managers, Restaurants, Bars, COVID-19

Offering takeaway? Sustainability is still key - and simpler than you think

Posted by Samantha van Zweden on Apr 3, 2020 4:06:33 PM

Restaurant takeaway service has experienced a sharp rise in recent weeks. The onset of the COVID-19 virus has changed the way many restaurants are pitching their business to customers. But how can venues looking to expand their offering into takeaway do so in a way that both environmentally and operationally sustainable?

In today’s blog post, Samantha van Zweden looks at ways for hospitality businesses to make a smoother, more environmentally friendly transition into takeaway options.

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Topics: Hospitality operations, Hospitality marketing, Hospitality insights, Hospitality staff, Restaurants, Bars, COVID-19