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Brand marketing for hospitality entrepreneurs

Posted by Adrian Johansen on Apr 4, 2022 5:00:00 PM

A strong brand is the foundation of every successful business. When your brand is easy to identify – whether you’re running an ad campaign or speaking to clients over the phone – your company can easily stand out from the rest.

However, establishing your brand guidelines isn’t the only step you can take to differentiate your business. If you want to build long-term relationships with your ideal clients, brand marketing – the process of using your brand to connect customers to your company – is one of the best strategies you can employ.

Read along to learn more about the core benefits of understanding and executing brand marketing for hospitality entrepreneurs.

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Topics: Hospitality marketing, Hotels, Hospitality managers, Restaurants

How to recover from a cybersecurity breach

Posted by Adrian Johansen on Mar 7, 2022 3:00:00 PM

In the hospitality industry, customer relationships and trust are everything. So when customers find that their personal information becomes compromised due to data breaches that occur at the businesses they frequent, it can lead to long-term damage to that trust.

This article will discuss the importance of cybersecurity as a whole within the hospitality industry, how businesses can successfully recover from a cybersecurity breach if one occurs, and steps they can take to prevent any future occurrences from happening.

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Topics: Hospitality marketing, Hotels, Hospitality managers, Restaurants

The top 10 blogs of 2021

Posted by Komal Fatima on Feb 28, 2022 4:00:00 PM

Last year, 2021, was a year of inspiration, change, and most importantly growth. We know that the past two years have been tough on hospitality but we’re already seeing the industry looking ahead and finding ways to come back stronger.

From training ideas to developing menus and bartending tips to writing a hospitality resume, our readers have been sourcing new ideas to bring to their guests. To save you time combing through our catalogue to find our top blogs, scroll below to find them.

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Topics: Hospitality marketing, Hotels, Hospitality managers, Restaurants, cybersecurity

How to drive traffic to your hospitality website

Posted by Adrian Johansen on Jan 3, 2022 12:45:00 PM

In today’s digital world, directing people to your hospitality website is like pushing party-goers to one club over another. The only way to get them there is by standing out from the competition and appealing to who they are. 

You must do the same thing to drive traffic to your hospitality website, stand out from the millions of other hospitality websites on the internet today and understand your target audience enough to interest them. 

There are so many ways to improve your website traffic that it can be overwhelming, confusing, and frightening to the point you don’t even proceed with the work. Luckily, guest blogger Adrian Johansen's got you covered with these six simple ways you can increase your website traffic to your hospitality business.

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Topics: Hospitality marketing, Hotels, Hospitality managers, Restaurants

All you need to know about hotel customer loyalty

Posted by Carl Fisher on Nov 22, 2021 4:15:00 PM

I loved going to McDonald’s when I was little. The thing I loved the most was their happy meal – no other place offered to give me a present along with food. At some point, my parents could not get me to eat anything other than burgers and fries. 

Do you see where I’m going with this? Loyalty is a powerful tool in every business area.

But, let me tell you more about why you should pay more attention to customer loyalty.

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Topics: Hospitality marketing, Restaurants