Since hospitality venues get the majority of their bookings through online channels, online reputation management is super important (check out our course to learn more). Unfortunately, negative reviews are an inevitable element of the business - you should do your best to prevent them, of course, but the most important thing is knowing how to respond in a way that appeases an unhappy guest while also showing your business in the best light.
In today's blog post, we're exploring the best ways to respond to negative reviews to minimize impact and maximize good online reputation.
If you’re a hospitality professional looking to make waves in the public arena, chances are you’ve thought at least a little about marketing. Maybe you’ve created a public Instagram account; maybe you’ve booked yourself or your business a local high-profile job; maybe you’ve signed up to speak as an expert instructor. Whatever road you’ve taken, you understand – in some way or another – that expanding your audience takes some forethought.
To help you get started, Typsy has compiled this handy guide to develop your personal brand as a hospitality professional.
It's widely known now that social media is one of the most effective ways for hotels to reach potential guests - and keep old guests coming back. Because it's both extremely popular and easy to use, social media can offer you a huge ROI for relatively little effort. And now more than ever, it's especially important to make good use of your social media - it's an opportunity to be transparent (and reassuring) about your venue's measures against COVID.
In today's post from guest blogger Emily Burton, we're looking at four best-practice things to consider if you want to take your social media game to the next level.