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5 ways to turn your restaurant into the perfect Valentine's Day venue

Posted by Camille Tissot on Feb 10, 2021 9:22:07 AM

Did you know that Valentine’s Day is one of the most celebrated days of the year for retail shops and restaurants? In fact, almost US$4 billion is spent on gifts, flowers or going out for dinners on Valentine’s Day each year. Yes, love is in the air! And it’s time for you to understand what your guests are after on this special day and up your love game. 

In this blog post, we share with you five ways to turn your restaurant into THE perfect venue for Valentine’s Day.

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Topics: Hospitality marketing, Hospitality managers, Restaurants

3 quick and easy design fixes to improve your hospitality website

Posted by Emily Burton on Jan 26, 2021 10:48:00 AM

Websites are an absolute must-have for your hospitality business. Your online presence can help you find reach new customers, and keep the ones you already have engaged with your brand! But if you're not careful, certain design flaws can be really off-putting. If the user experience is too confusing, or people feel like you're wasting their time, they'll leave your site and probably won't come back. 

Luckily, getting on top of user experience is pretty straight forward, even if you're a beginner! In today's blog post, guest contributor Emily Burton runs through three quick and easy fixes you can implement right now to improve the design of your business' website. 

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Topics: Hospitality marketing, Hotels, Hospitality insights, Restaurants, Bars

How to improve your location-based ranking on Google

Posted by Oli Graham on Jan 19, 2021 1:06:53 PM

We’ve all done it before: googled a restaurant, a hotel, or a café to find out more about a venue in our local neighborhood (whether you’re on holiday or not!). When searching for a hotel, many people will type “hotel in [location]” on Google. But, how do venues rank in the top monthly searches?

In this blog post, guest contributor Oli Graham shares with you some hospitality tips to maximize your hotel’s visibility for location-based searches in Google.

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Topics: Hospitality marketing, Hospitality managers

How to get a local food blogger to write about your restaurant

Posted by Tanya Timmers on Jan 12, 2021 8:30:00 AM

Will food blogs take over traditional newspaper restaurant reviews? Maybe. Can food bloggers be just as influential in getting customers through your restaurant doors? You bet they can!

According to The State of Food Blogging Survey, almost half of all food bloggers write restaurant reviews. That's huge for restaurant managers. Popular food blogs can get up to thousands of unique visitors each month, and bloggers have the power to create serious hype around the places they recommend.

So wouldn't it be great if food bloggers would come to your restaurant and write up a couple of raving reviews? Hell yeah! But how do you entice bloggers to visit your restaurant? Here are a few hospitality tips for you.

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Topics: Hospitality marketing, Restaurants

How to grow your online presence

Posted by Emma Worden on Jan 12, 2021 5:57:38 AM

The reputation of any brand including, restaurants, hotels, and cafes, heavily depends on customer perception. Their experience with your business will determine how they convey that experience to others, which translates to word-of-mouth marketing, the pillar of success in the world of hospitality. The more people talk about your brand from a perspective of trust, loyalty, and satisfaction, the more return traffic you’ll earn, and the more referral customers you’ll attract.

But beyond reviews and word-of-mouth marketing, does your hotel, café, restaurant, or spa center use social proof to grow your presence? Do you fully understand the impact of social proof today, and especially now during a pandemic? 

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Topics: Hospitality marketing, Hospitality managers, Hospitality staff