When it comes to beverage costing and sales, it can be pretty easy to think you can get away with taking a 'guesstimate' approach with stocking and revenue. A little bit over here, a little bit under there - it all pretty much evens out, right? 

We wish! As with everything in business, there's doing it the easy way, and there's doing it the right way. So if you want to not only drive revenue but really maximize your profit margins on beverages, Mike Walmsley is here to explain how.

When it comes to drinking, you don’t have to know everything about the liquid in the glass to enjoy it – but it does help to familiarize yourself a little, so you can appreciate the drink’s intricacies. In the complex world of whiskey, this is particularly helpful.

Being able to appreciate a drink armed with knowledge improves your personal drinking experience, and it also improves your customer service skills. Once you’re familiar with different whiskey flavor profiles and how they came to be, you’ll be able to make recommendations based on your customers’ preferences.

The best way to broaden your knowledge of whiskey and its vast range of flavors is to enjoy a few drams and figure it out for yourself – taste, after all, is subjective. But there are some things you can learn beforehand to guide you on your way to becoming a whiskey connoisseur. 

Websites are an absolute must-have for your hospitality business. Your online presence can help you find reach new customers, and keep the ones you already have engaged with your brand! But if you're not careful, certain design flaws can be really off-putting. If the user experience is too confusing, or people feel like you're wasting their time, they'll leave your site and probably won't come back. 

Luckily, getting on top of user experience is pretty straight forward, even if you're a beginner! In today's blog post, guest contributor Emily Burton runs through three quick and easy fixes you can implement right now to improve the design of your business' website. 

Now more than ever, branching out to find creative ways to promote your business and brand is absolutely essential. The events of this year have proven that “traditional” (in other words, non-digital) marketing can’t give you the same edge and reach that social media can. Partnering with influencers is a great way to leverage yourself into more exposure and boost your revenue. 

In today’s blog post, marketing consultant Shane Barker walks us through the ins and outs of influencer marketing.