We’ve all done it before: googled a restaurant, a hotel, or a café to find out more about a venue in our local neighborhood (whether you’re on holiday or not!). When searching for a hotel, many people will type “hotel in [location]” on Google. But, how do venues rank in the top monthly searches?

In this blog post, guest contributor Oli Graham shares with you some hospitality tips to maximize your hotel’s visibility for location-based searches in Google.

The reputation of any brand including, restaurants, hotels, and cafes, heavily depends on customer perception. Their experience with your business will determine how they convey that experience to others, which translates to word-of-mouth marketing, the pillar of success in the world of hospitality. The more people talk about your brand from a perspective of trust, loyalty, and satisfaction, the more return traffic you’ll earn, and the more referral customers you’ll attract.

But beyond reviews and word-of-mouth marketing, does your hotel, café, restaurant, or spa center use social proof to grow your presence? Do you fully understand the impact of social proof today, and especially now during a pandemic? 

Restaurant owners take on a lot of risks to follow their dreams. They can be held responsible for any accidents or damages that occur while serving customers.

Working in a restaurant also comes with potential hazards - think of all the open flames, sharp knives, and slippery surfaces yourself, your employees, and your clients could encounter daily. 

In this blog post, guest contributor Sean X Cummings looks at the four common business risks you might encounter when owning a restaurant and explores different steps you can take to keep your business safe.