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How to improve your location-based ranking on Google

Posted by Oli Graham on Jan 19, 2021 1:06:53 PM

We’ve all done it before: googled a restaurant, a hotel, or a café to find out more about a venue in our local neighborhood (whether you’re on holiday or not!). When searching for a hotel, many people will type “hotel in [location]” on Google. But, how do venues rank in the top monthly searches?

In this blog post, guest contributor Oli Graham shares with you some hospitality tips to maximize your hotel’s visibility for location-based searches in Google.

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Topics: Hospitality marketing, Hospitality managers

Typsy chats with... Anthony McGinty, security and intelligence expert

Posted by Mackensie Freedman on Jan 13, 2021 1:35:00 PM

Security isn't something we tend to think about in hospitality - especially if you're not in management, or work in a smaller venue. But just like first aid, security awareness is one of those skills everyone should have. 

Here, Typsy chats with Anthony McGinty, a former US Marine who now provides specialized security and intelligence consultant services to venues across the United States, including LAX airport. 

So read on to learn about how you can get started in the basics of security, intelligence, and risk assessment, no matter your role.

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Topics: Hospitality insights, Hospitality managers, Expert Q&A

How to grow your online presence

Posted by Emma Worden on Jan 12, 2021 5:57:38 AM

The reputation of any brand including, restaurants, hotels, and cafes, heavily depends on customer perception. Their experience with your business will determine how they convey that experience to others, which translates to word-of-mouth marketing, the pillar of success in the world of hospitality. The more people talk about your brand from a perspective of trust, loyalty, and satisfaction, the more return traffic you’ll earn, and the more referral customers you’ll attract.

But beyond reviews and word-of-mouth marketing, does your hotel, café, restaurant, or spa center use social proof to grow your presence? Do you fully understand the impact of social proof today, and especially now during a pandemic? 

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Topics: Hospitality marketing, Hospitality managers, Hospitality staff

4 common risks restaurant owners face

Posted by Sean X Cummings on Jan 5, 2021 4:18:00 PM

Restaurant owners take on a lot of risks to follow their dreams. They can be held responsible for any accidents or damages that occur while serving customers.

Working in a restaurant also comes with potential hazards - think of all the open flames, sharp knives, and slippery surfaces yourself, your employees, and your clients could encounter daily. 

In this blog post, guest contributor Sean X Cummings looks at the four common business risks you might encounter when owning a restaurant and explores different steps you can take to keep your business safe.

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Topics: Hospitality managers, Hospitality staff

Favorites from 2020: the top 10 Typsy courses you loved this year

Posted by Mackensie Freedman on Dec 31, 2020 3:24:00 PM

Through all the craziness of 2020, Typsy's brought you a huge variety of courses to sink your teeth into - everything from rum cocktails to infection control to diversity, equity, and inclusion

There's so much to learn it's hard to know where to start! So to get your learning journey off on the right foot in 2021, here are Typsy's 10 most popular courses from the past year.

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Topics: Hospitality career tips, Hospitality insights, Typsy updates, Hospitality training