When it comes to recruitment in the restaurant industry, you want to attract the most qualified persons to ensure customer satisfaction, retention, and loyalty. Restaurant servers make up a large share of hospitality staff and play a vital role in the success of any restaurant.

Good service delivered by restaurant servers is one of the main reasons why people return and become regular customers. Naturally, poor service causes customers to choose another place to dine at. Therefore, it’s important to get an edge in luring the best restaurant servers to your business, which is something that quality job ads can help you with.

To attract attention, a job ad should be memorable and stand out so that applicants can’t ignore it. To achieve that, it should list what good candidates look for - essentially they are the key audience here and should be top of mind. Let’s see how you can do that! 

Today, the way consumers find local restaurants has fundamentally changed. When someone is looking for a place to eat, their main determining factor is convenience. Instead of taking the time to get word of mouth recommendations, they can find options at the tip of their fingers with a simple Google search.

That’s why crafting captivating food for your restaurant is now half the battle. With restaurants being the most searched industry by mobile device, it is imperative that you have an effective restaurant web design that not only attracts the search engines, but also compels users to come into your restaurant.

Your restaurant’s menu tells your story. It highlights your culinary strengths and shows off your brand persona. It’s the first thing handed to customers as they sit down for a meal.

But, would you be surprised if diners already knew what your menu offered before they sat down? According to research by OpenTable, 93% of people read online menus before dining out. Chances are, your selection of appetizers and entrees were what inspired them to dine with you in the first place.

Your menu matters. Having an online menu matters too. Is your restaurant’s menu online? Here’s why it should be.

In restaurants, food sales are the primary service of the business where beverage service is an add on to engage and enhance the dining experience. A pub on the other hand is more about the sale of beverages than food. 

However, irrespective of the beverage service you provide, you will become known for your food and food service. After all, a pint of beer is pretty much the same from one pub to the next, but poorly served food and poor menu choices can sink your pub business quickly.

To prevent that from happening, here’s what you need to know before opening up a pub:

Before opening your doors to the public, there is an enormous and often overwhelming list of both tasks and strategic milestones to first complete. This list traditionally starts 3-6 months (sometimes even more) prior to opening day. 

In this industry, there is never a ‘one-size fits all’ approach, but there are some general guidelines to follow, that any seasoned restaurateur will likely agree with, no matter if it’s a 3 month or 6 month project.