A strong brand is the foundation of every successful business. When your brand is easy to identify – whether you’re running an ad campaign or speaking to clients over the phone – your company can easily stand out from the rest.

However, establishing your brand guidelines isn’t the only step you can take to differentiate your business. If you want to build long-term relationships with your ideal clients, brand marketing – the process of using your brand to connect customers to your company – is one of the best strategies you can employ.

Read along to learn more about the core benefits of understanding and executing brand marketing for hospitality entrepreneurs.

What is the first thought that comes to mind when talking about an aggressive customer? 

The stereotype of a privileged person who demands proper service, screaming and shouting; without concern for the hospitality staff serving them.

Working in the hospitality sector you will encounter customers who either talk directly to you or the manager or since the internet has made it possible, leave negative reviews affecting the business and your growth professionally.

As a hospitality staff member ensuring guests have a positive experience in your venue is your topmost priority. In this blog post, you will learn 6 quick tips on how to deal with aggressive customers and prevent a hysterical showdown.

In the hospitality industry, customer relationships and trust are everything. So when customers find that their personal information becomes compromised due to data breaches that occur at the businesses they frequent, it can lead to long-term damage to that trust.

This article will discuss the importance of cybersecurity as a whole within the hospitality industry, how businesses can successfully recover from a cybersecurity breach if one occurs, and steps they can take to prevent any future occurrences from happening.

Last year, 2021, was a year of inspiration, change, and most importantly growth. We know that the past two years have been tough on hospitality but we’re already seeing the industry looking ahead and finding ways to come back stronger.

From training ideas to developing menus and bartending tips to writing a hospitality resume, our readers have been sourcing new ideas to bring to their guests. To save you time combing through our catalogue to find our top blogs, scroll below to find them.

Running a hotel or any hospitality business in 2022 is no easy task, thanks to the COVID-19 pandemic and its effects on the economy. You have to analyze your hotel’s business model from every angle and find new ways to cut costs.

Here are seven money-saving tips that will help you stick to your 2022 budget in this blog post by guest blogger Cora Gold.