--- title: Brand marketing for hospitality entrepreneurs description: Does your brand stand out? Learn the strategies of brand marketing for hospitality entrepreneurs in our recent blog! image: https://blog.typsy.com/hubfs/Typsy%20Blog%20feature%20image%20600x350%20px%20(29).png --- [Turn guest feedback into action with ReviewLearn ![](https://orchardcore.typsy.com/media/svg-icons-2026/arrow-right.svg)](https://www.typsy.com/platform/features/reviewlearn) ![](https://orchardcore.typsy.com/media/svg-icons-2026/user-profile-circle.svg) LOGIN [Member](https://member.typsy.com/) [Manager](https://manager.typsy.com/) | [![](https://orchardcore.typsy.com/media/svg-icons-2026/headphones-white.svg) CONTACT US](https://www.typsy.com/contact) [![Typsy Brand](https://orchardcore.typsy.com/media/typsy-public-website/New_Typsy_Logo_Red_PMS.svg)](https://www.typsy.com/) [BOOK A DEMO](https://www.typsy.com/contact/demo) [![Typsy](https://orchardcore.typsy.com/media/typsy-public-website/New_Typsy_Logo_Red_PMS.svg)](https://www.typsy.com/) [Search courses](https://www.typsy.com/discover/courses) - Platform Platform [![](https://orchardcore.typsy.com/media/svg-icons-2026/trusted-content-at-scale.svg) Trusted content at scale The world's largest and fastest-growing hospitality library.](https://www.typsy.com/platform/hospitality-training-library) [![](https://orchardcore.typsy.com/media/svg-icons-2026/global-hospitalility-credentials.svg) Global hospitality credentials Industry-recognized Typsy credentials validating real-world hospitality capability.](https://www.typsy.com/platform/hospitality-certifications) [![](https://orchardcore.typsy.com/media/svg-icons-2026/performance-intellgience.svg) Performance intelligence AI-powered intelligence that connects learning to measurable operational performance.](https://www.typsy.com/platform/performance-intelligence) [![](https://orchardcore.typsy.com/media/svg-icons-2026/hospitality-learning-operations.svg) Hospitality learning operations Infrastructure that embeds workforce capability into daily hospitality operations at scale.](https://www.typsy.com/platform/learning-operations) Innovation & Tools [![](https://orchardcore.typsy.com/media/svg-icons-2026/reviewlearn.svg) ReviewLearn](https://www.typsy.com/platform/features/reviewlearn) [![](https://orchardcore.typsy.com/media/svg-icons-2026/smartcards.svg) SmartCards](https://www.typsy.com/platform/features/smartcards) [![](https://orchardcore.typsy.com/media/svg-icons-2026/custom-content.svg) Custom content](https://www.typsy.com/platform/features/custom-content) [![](https://orchardcore.typsy.com/media/svg-icons-2026/language-translations.svg) Language translations](https://www.typsy.com/platform/features/language-translations) [![](https://orchardcore.typsy.com/media/svg-icons-2026/reporting.svg) Reporting](https://www.typsy.com/platform/features/reporting) [![](https://orchardcore.typsy.com/media/svg-icons-2026/activities.svg) Activities](https://www.typsy.com/platform/features/activities) [![](https://orchardcore.typsy.com/media/svg-icons-2026/assign-training.svg) Assign training](https://www.typsy.com/platform/features/assign-training) [![](https://orchardcore.typsy.com/media/nav_bar_svg_310x200/reviewlearn-pink.svg) ReviewLearn Turn guest reviews into targeted training automatically. TRY REVIEWLEARN](https://www.typsy.com/platform/features/reviewlearn) - Solutions By role [Owners](https://www.typsy.com/solutions/roles/hospitality-owners) [CEO](https://www.typsy.com/solutions/roles/ceo) [CFO](https://www.typsy.com/solutions/roles/cfo) [Hotel GMs & property leaders](https://www.typsy.com/solutions/roles/hotel-general-managers) [Group operations](https://www.typsy.com/solutions/roles/operations-leaders) [HR & talent](https://www.typsy.com/solutions/roles/hr-talent) [Learning & development](https://www.typsy.com/solutions/roles/learning-development) [Guest experience & quality assurance](https://www.typsy.com/solutions/roles/guest-experience-leaders) By business challenge [Accelerate onboarding](https://www.typsy.com/solutions/challenges/employee-onboarding) [Workforce engagement & retention](https://www.typsy.com/solutions/challenges/staff-engagement-retention) [Leadership development](https://www.typsy.com/solutions/challenges/leadership-development) [Compliance & risk management](https://www.typsy.com/solutions/challenges/compliance-training) [Brand consistency](https://www.typsy.com/solutions/challenges/brand-consistency) [Service quality & guest satisfaction](https://www.typsy.com/solutions/challenges/guest-experience) By organization type [Hotels, resorts & accommodation](https://www.typsy.com/solutions/industries/hotels-resorts) [Restaurant & F&B groups](https://www.typsy.com/solutions/industries/restaurants-food-service) [Hospitality operators](https://www.typsy.com/solutions/industries/hospitality-operators) [Hospitality education & training](https://www.typsy.com/solutions/industries/hospitality-schools) [![](https://orchardcore.typsy.com/media/nav_bar_image_458x444/manager-on-mobile.png) Cut onboarding time in half See how leading hospitality brands get their teams floor-ready faster. EXPLORE ONBOARDING](https://www.typsy.com/solutions/challenges/employee-onboarding) - Resources Customer success [Customer stories](https://www.typsy.com/customer-stories) [ROI calculator](https://www.typsy.com/roi-calculator) Company & expertise [About us](https://www.typsy.com/about) [Partner ecosystem](https://www.typsy.com/partners) [Industry awards](https://www.typsy.com/awards) [Blog](https://www.typsy.com/learn/blog) Platform & trust [Security & Compliance](https://www.typsy.com/platform/security-compliance) [Global scalability](https://www.typsy.com/platform/global-scalability) [Implementation & Support](https://www.typsy.com/platform/implementation-support) [![](https://orchardcore.typsy.com/media/nav_bar_svg_310x200/roi-calc.svg) Calculate Your ROI Discover exactly how much your business can save by reducing turnover and streamlining team training. TRY THE CALCULATOR](https://www.typsy.com/roi-calculator) - [Pricing](https://www.typsy.com/pricing) [SIGN UP](https://www.typsy.com/pricing) [BOOK A DEMO](https://www.typsy.com/contact/demo) [Help Center](https://intercom.help/typsy/en/)[Contact Us](https://www.typsy.com/contact) Hotels # Brand marketing for hospitality entrepreneurs [Adrian Johansen](https://blog.typsy.com/author/adrian-johansen-1) Apr 4, 2022 --- A strong brand is the foundation of every successful business. When your brand is easy to identify – whether you’re running an ad campaign or speaking to clients over the phone – your company can easily stand out from the rest. However, establishing your brand guidelines isn’t the only step you can take to differentiate your business. If you want to build long-term relationships with your ideal clients, brand marketing – the process of using your brand to connect customers to your company – is one of the best strategies you can employ. Read along to learn more about the core benefits of understanding and executing brand marketing for hospitality entrepreneurs. ![sign-that-says-does-your-brand-stand-out](https://blog.typsy.com/hs-fs/hubfs/Typsy%20Blog%20feature%20image%20600x350%20px%20(29).png?width=600&name=Typsy%20Blog%20feature%20image%20600x350%20px%20(29).png) ## Retain loyal customers It’s not uncommon for hospitality businesses to get first-time customers who never return. Travelers book hotels to catch a deal, foodies head to restaurants for the experience, and locals go to theme parks only when friends visit. This constant turnover can be costly for any business. Brand marketing can help your business retain loyal customers by strengthening its connections to your company. As you start to integrate your company’s unique values, personality, and other brand elements into all your marketing campaigns, clients won’t just be aware that your company exists. They’ll feel a more emotional attachment to your brand, which will feel increasingly human and concrete. When you retain a loyal client base you can depend on for recurring business, you can [increase your company’s return on investment](https://www.sana-commerce.com/blog/customer-retention-strategies/). Engaging existing customers is much more cost-effective than trying to capture new customers, so brand marketing is easily worth a shot.   --- ![Typsy We teach hospitality to the world typsy.com blog banner \_](https://blog.typsy.com/hs-fs/hubfs/Typsy%20%20We%20teach%20hospitality%20to%20the%20world%20%20typsy.com%20blog%20banner%20_.png?width=600&name=Typsy%20%20We%20teach%20hospitality%20to%20the%20world%20%20typsy.com%20blog%20banner%20_.png) **Typsy’s 1000+ hospitality lessons are practical, effective, and fun!** **Access [Typsy](http://www.typsy.com/enterprise) as and when it suits you.** **Learn your way - starting today at [www.typsy.com](https://www.typsy.com/lessons/extended-stay-marketing-for-revenue-managers).** --- ## Preserve your reputation Your company’s reputation can greatly impact people’s willingness to purchase from your hospitality business. It’s why major marketing blunders, like Dolce & Gabbana [using ethnic stereotypes](https://www.inc.com/brit-morse/2018-biggest-marketing-branding-fails.html), can instantly hurt your revenue, while marketing wins can lead to long-term success. Brand marketing is your opportunity to achieve those wins by making your brand appear more reliable than ever. As you consistently present your company – across all channels – you can help customers form a clear understanding of what your company is all about. You’ll be able to better control perceptions of your company by establishing what it stands for. As an example, imagine that you own a hotel that has a company value of inclusivity, [which many customers seek in hospitality brands](https://www.gourmetmarketing.net/blog/the-importance-of-inclusive-marketing). When you uphold this value in your marketing — perhaps by including diverse individuals in your ads or sharing about your diverse leadership team — your staff, clients, leads, and potential customers alike will trust your company to make ethical, inclusive decisions. This can greatly bolster your reputation. When you [tell a consistent brand story](https://blog.typsy.com/how-to-build-a-winning-hotel-brand-strategy) in your marketing, you can even drive positive reviews from people who interact with your business. Since your customers trust you, they’ll want to share their positive thoughts about your company. This is significantly [more powerful than traditional word of mouth](https://blog.typsy.com/creating-a-marketing-plan-that-works-in-4-steps) since a single review or testimonial can be seen around the world. ## Boost brand recognition One of the most obvious and measurable results of brand marketing is the rise of brand recognition. Since it can [take 5-7 impressions to remember a brand](https://www.smallbizgenius.net/by-the-numbers/branding-statistics/#gref), integrating your brand elements into your campaigns is key to making every interaction count. Whereas having a brand identity can make consumers aware of your company, actively using that identity makes your brand easy to recognize your business in any situation. For instance, if your hospitality brand’s personality is always friendly and compassionate, it’ll conjure a feeling of warmth that will make it distinct from companies that are more formal or business professional. ## Create a community surrounding your business If you want to keep customers engaged in your business, you need to make them feel fully included in your brand. When all your customers feel strongly connected to and actively engaged in your company, your business ties them all together. Your brand becomes the focal point of a unique community or culture. It’s why iPhone users may feel an instant connection with one another rather than with Android users — or, in the hospitality industry, why Disney lovers may feel like part of a different culture than frequent Universal-goers. A great brand marketing strategy can strengthen this sense of community. For example, when customers who value sustainability visit a restaurant that clearly markets its ethical values [using its social media pages](https://blog.typsy.com/talking-social-media-for-hospitality-small-business-with-nick-bowditch), they’ll naturally feel at home amidst other patrons. People will feel at home at your hospitality business, which encourages them to return again and again. ## Achieve long-lasting company growth The first step to creating a stand-out business is developing a defining brand. The second step is implementing your brand into your marketing to help clients form strong connections with your hospitality business. This can effectively build the trust, recognition, and reputation that your customers need to repeatedly patronize your business. --- | ![Adrian-Johansen-170x170](https://blog.typsy.com/hs-fs/hubfs/Adrian-Johansen-170x170.png?width=170&name=Adrian-Johansen-170x170.png) | **Adrian Johansen** is a writer and businesswoman in the Pacific Northwest. She loves discussing what businesses can do to thrive, especially during hard times. You can find more of her writing on [Contently](https://ajohansenwriter.contently.com/).  | | --- | --- | ---     **You might also like:** | **[![rebranding-strategy](https://blog.typsy.com/hs-fs/hubfs/You%20might%20also%20like%20200x113px%20-%20Blog%20(17).png?width=200&name=You%20might%20also%20like%20200x113px%20-%20Blog%20(17).png)](https://blog.typsy.com/art-of-rebranding)** [**The art of rebranding and updating hospitality brand**](https://blog.typsy.com/art-of-rebranding) | **[![SEO-keyword-sign](https://blog.typsy.com/hs-fs/hubfs/You%20might%20also%20like%20200x113px%20-%20Blog%20(10).png?width=200&name=You%20might%20also%20like%20200x113px%20-%20Blog%20(10).png)](https://blog.typsy.com/7-seo-tips-to-boost-your-restaurant-website)** [SEO tips to boost your hospitality website](https://blog.typsy.com/7-seo-tips-to-boost-your-restaurant-website) | **[![sign-that-says-we-like-you-too-for-customers](https://blog.typsy.com/hs-fs/hubfs/You%20might%20also%20like%20200x113px%20-%20Blog%20(18).png?width=200&name=You%20might%20also%20like%20200x113px%20-%20Blog%20(18).png)](https://blog.typsy.com/improve-restaurant-customer-loyalty)** [How to improve restaurant customer loyalty](https://blog.typsy.com/improve-restaurant-customer-loyalty) | | --- | --- | --- |   [Hotels](https://blog.typsy.com/topic/hotels) [Restaurants & Bars](https://blog.typsy.com/topic/restaurants-bars) [Guest experience](https://blog.typsy.com/topic/guest-experience) [Leadership & management](https://blog.typsy.com/topic/leadership-management) ## Similar posts Restaurants & Bars ### [The art of rebranding: how and why to update your hospitality brand](https://blog.typsy.com/art-of-rebranding) Thinking your hospitality brand could use a refresh? Here's your easy guide to the art (and science) of rebranding. Adrian Johansen explains. Adrian Johansen Sep 22, 2020 Guest experience ### [Pros and Cons of influencer campaigns for hospitality](https://blog.typsy.com/the-pros-and-cons-of-influencer-campaigns-for-your-hospitality-business) Influencer marketing is a pretty simple concept to explain: there are influencers, and there are brands. But how do you find the right influencer to... Bryan Brumfield Sep 25, 2018 Hospitality operations ### [Top 2022 Digital Marketing Hotel Hacks](https://blog.typsy.com/top-2022-digital-marketing-hotel-hacks) Find out how to maximize your digital marketing efforts in 2022. These top hacks for hotels will help you to get your brand noticed online. Margot Mora Mar 21, 2022 ### Get notified on new marketing insights Be the first to know about new B2B SaaS Marketing insights to build or refine your marketing function with the tools and knowledge of today’s industry. [About us](https://www.typsy.com/about) [Courses](https://www.typsy.com/discover/courses) [Pricing](https://www.typsy.com/pricing) [Contact us](https://www.typsy.com/contact) ###### Platform & Trust [Platform overview](https://www.typsy.com/platform) [Trusted hospitality content at scale](https://www.typsy.com/platform/hospitality-training-library) [Global hospitality credentials](https://www.typsy.com/platform/hospitality-certifications) [Performance intelligence](https://www.typsy.com/platform/performance-intelligence) [Hospitality learning operations](https://www.typsy.com/platform/learning-operations) [Language translations](https://www.typsy.com/solutions/training-translations) [Integrations & infrastructure](https://www.typsy.com/platform/integrations) ###### Solutions [Accelerate onboarding](https://www.typsy.com/solutions/challenges/employee-onboarding) [Workforce engagement & retention](https://www.typsy.com/solutions/challenges/staff-engagement-retention) [Leadership development](https://www.typsy.com/solutions/challenges/leadership-development) [Compliance & risk management](https://www.typsy.com/solutions/challenges/compliance-training) [Brand consistency](https://www.typsy.com/solutions/challenges/brand-consistency) [Service quality & guest satisfaction](https://www.typsy.com/solutions/challenges/guest-experience) ###### Hospitality segments [Hotels, resorts & accommodation](https://www.typsy.com/solutions/industries/hotels-resorts) [Restaurants & F&B groups](https://www.typsy.com/solutions/industries/restaurants-food-service) [Hospitality operators](https://www.typsy.com/solutions/industries/hospitality-operators) [Hospitality education](https://www.typsy.com/solutions/industries/hospitality-schools) ###### Hospitality courses [Courses overview](https://www.typsy.com/discover/courses) [Beverage courses](https://www.typsy.com/discover/courses/beverage) [Business courses](https://www.typsy.com/discover/courses/business) [Compliance courses](https://www.typsy.com/discover/courses/compliance) [Culinary courses](https://www.typsy.com/discover/courses/culinary) [Hotel courses](https://www.typsy.com/discover/courses/hotel) [Management courses](https://www.typsy.com/discover/courses/management) [Service courses](https://www.typsy.com/discover/courses/service) ###### Company & resources [About us](https://www.typsy.com/about) [Contact us](https://www.typsy.com/contact) [Help Hub](https://intercom.help/typsy/en/) [Implementation & support](https://www.typsy.com/platform/implementation-support) [ROI calculator](https://www.typsy.com/roi-calculator) [Partner ecosystem](https://www.typsy.com/partners) [Security & compliance](https://www.typsy.com/platform/security-compliance) [Typsy shop](https://www.typsy.com/shop) [Become an instructor](https://www.typsy.com/company/become-an-instructor) [Blog](https://www.typsy.com/learn/blog) [![Typsy](https://orchardcore.typsy.com/media/svg-icons-2026/logo-white.svg)](https://www.typsy.com/) [![](https://orchardcore.typsy.com/media/svg-icons-2026/typsy-linkin-icon.svg)](https://www.linkedin.com/company/7953302/) [![](https://orchardcore.typsy.com/media/svg-icons-2026/typsy-instragram-icon.svg)](http://www.instagram.com/asktypsy) [![](https://orchardcore.typsy.com/media/svg-icons-2026/typsy-facebookicon.svg)](http://www.facebook.com/asktypsy) [![](https://orchardcore.typsy.com/media/svg-icons-2026/typsy-youtube-icon.svg)](https://www.youtube.com/@Typsy) Hospitality insights that turn operational challenges into better performance. By submitting this form, you agree to Typsy's [Terms](https://www.typsy.com/legal) and [Privacy Policy](https://www.typsy.com/legal/privacy-policy). © 2026 Typsy. All rights reserved. [Privacy Policy](https://www.typsy.com/legal/privacy-policy) [Terms](https://www.typsy.com/legal)