The hospitality industry has always been laser-focused on improving customer experience. In this day and age, with the rise of hospitality-centric technology, one of the most impressive and efficient ways to do that is by collecting and analyzing customer data.
If that sounds like an intimidating idea, fear not! Guest blogger Beau Peters is talking through the ins and outs of how you can easily, safely, and usefully apply data to improving your venue's guest experience.