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2020 has been a heck of a year. Luckily, the December holiday season is a time for good cheer, joy, and festivity - no matter how you're celebrating.
Help your guests see out the year in style with these fun promotions for your venue.
There are a lot of good reasons to rebrand your hospitality business, but the idea of it can be intimidating - especially if you have an established customer base. If you're thinking about rebranding, it's probably for a good reason, and rebranding can be incredibly beneficial if you have a clear strategy in place.
To help you get there, Adrian Johansen is talking through the main things to consider when you overhaul your business' branding.
Topics: Hospitality marketing, Hospitality insights, Hospitality managers, Restaurants, COVID-19
Direct marketing for your business post-COVID might be an intimidating thought, especially because of how much the market has changed. But that's also why this is exactly the time to launch a new campaign - audiences are ready to give you their attention (and their business). You just need to make yourself visible with great marketing.
In today's blog post, Maja Nenadov is looking at three examples of really effective direct marketing campaigns from this year, and what we can all learn from them.
Topics: Hospitality marketing, Hotels, Hospitality insights, Restaurants, Bars, COVID-19, Travel & tourism
Do you prefer to keep things a bit old school? Think you best keep on top of things with common sense and elbow grease? A can-do attitude is essential in a great small business, but it also makes things harder on you when there are so many tools available to help you optimize your operations and marketing. Data sounds intimidating, but it's simply a useful tool everyone can use.
In today's blog post, guest contributor Emily Burton shows us just how easy it is for small businesses to put big data to good use.
Topics: Hospitality marketing, Hospitality insights, Hospitality managers, Restaurants, Hospitality training, Bars
Subscribers and newsletters might seem like they don't have anything to do with hospitality, but it's really just another form of online content that can help draw in new guests and return customers alike. There are so many upsides to communicating openly - and newsletters are another way to help you do that!
In today's blog post, guest contributor Gigi Baker has some great tips for creating a successful, engaging newsletter to help you communicate with your customers.
Topics: Hospitality operations, Hospitality marketing, Hospitality insights, Hospitality managers, Hospitality staff, Restaurants
