Generation Z comprises one-third of the global population. This growing number of individuals comes with a unique thumbprint of motivators, skills, and perspectives on the world as we know it – and marketing any product or service to them requires a deep dive into what makes them tick. 

Travel is a hot topic in 2022 as many people seek to resurrect their overseas plans that were quelled by the COVID-19 pandemic. 

As borders open up again and the economy regains strength, the world can expect to see many members of this generation looking for exciting travel opportunities. 

But what does Gen Z really want out of a travel experience? 

In today’s digital world, directing people to your hospitality website is like pushing party-goers to one club over another. The only way to get them there is by standing out from the competition and appealing to who they are. 

You must do the same thing to drive traffic to your hospitality website, stand out from the millions of other hospitality websites on the internet today and understand your target audience enough to interest them. 

There are so many ways to improve your website traffic that it can be overwhelming, confusing, and frightening to the point you don’t even proceed with the work. Luckily, guest blogger Adrian Johansen's got you covered with these six simple ways you can increase your website traffic to your hospitality business.

The hospitality industry, by its very nature, is an industry that is highly dependent upon delegation. Delegation is at the heart of good leadership, and it guides leaders and supervisors in deciding which duties are best handled by themselves and which can be handled by the team members.

When delegation does not go as planned, it can lead to mistakes, dropping profits, and unhappy customers. So how do you master this art?

Here are some tips on mastering the art of delegation by our guest blogger Sophie Miller.

The AHA(Vic) tackles the hospitality skills gap with their ‘No experience, No problem’ training initiative with Typsy.