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Typsy chats with... Wil Slickers, 'Slick Talk' hospitality podcast

Posted by Mackensie Freedman on Aug 13, 2020 4:42:13 PM

Wil Slickers is hospitality force to be reckoned with. With years of experience in hotel management, he hosts the popular hospitality podcast Slick Talk, and co-owns a company specializing in luxury vacation rentals. As if that weren't enough, this year he also founded the Destinationaire Award - a prize designed to recognize outstanding contributions and innovations in the hospitality industry (and based on a term he coined in an article for Typsy Blog!). 

Wil sat down with Typsy to chat about all things hospitality, including destination tourism in the post-COVID future, cultivating a good hospitality team, and what guests really want.

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Topics: Hospitality marketing, Hospitality career tips, Hotels, Hospitality insights, Hospitality managers, Restaurants, Hospitality training, Expert Q&A

5 SEO basics you need to know to optimize your hospitality website

Posted by Juliana Hahn on Aug 11, 2020 5:10:13 PM

Having an online presence for your venue isn't just a great way to reach customers - it's becoming absolutely vital. In 2020, customers who can't find you online might even regard your venue with some suspicion! Being accessible, and having great online content, helps your future guests feel confident in paying you a visit - and, hopefully, spending some money with you as well.

Search engine optimization is the key to making sure you're easily found when people go searching for you. If you're new to this concept, it might sound intimidating, but guest contributor Juliana Hahn is here to break down the 5 SEO basics you need to know.

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Topics: Hospitality marketing, Hotels, Hospitality insights, Hospitality managers, Hospitality training, COVID-19

Interesting ways you can use data to improve the guest experience

Posted by Beau Peters on Aug 6, 2020 4:01:27 PM

The hospitality industry has always been laser-focused on improving customer experience. In this day and age, with the rise of hospitality-centric technology, one of the most impressive and efficient ways to do that is by collecting and analyzing customer data. 

If that sounds like an intimidating idea, fear not! Guest blogger Beau Peters is talking through the ins and outs of how you can easily, safely, and usefully apply data to improving your venue's guest experience.

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Topics: Hospitality operations, Hotels, Hospitality insights, Restaurants, Hospitality training

How to respond to negative reviews

Posted by Tanya Timmers on Jul 29, 2020 3:51:58 PM

Since hospitality venues get the majority of their bookings through online channels, online reputation management is super important (check out our course to learn more). Unfortunately, negative reviews are an inevitable element of the business - you should do your best to prevent them, of course, but the most important thing is knowing how to respond in a way that appeases an unhappy guest while also showing your business in the best light.

In today's blog post, we're exploring the best ways to respond to negative reviews to minimize impact and maximize good online reputation.

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Topics: Hospitality marketing, Hotels, Hospitality insights

How to identify and optimize ancillary revenue for your hotel

Posted by Adam Knight on Jul 23, 2020 4:38:43 PM

When managing your hotel's revenue stream, it's important to identify and optimize ancillary sources to help you improve your profit margins and, ultimately, provide better service and amenities for your guests. This has always been true of the hotel industry, but given the impact of COVID-19, being able to identify those ancillary revenue streams is vital.

In today's post, guest blogger Adam Knight is looking at how you can find ancillary revenue opportunities that work best for your business.

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Topics: Hospitality operations, Hospitality marketing, Hotels, Hospitality insights, Hospitality managers, Hospitality staff