<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=841010339352500&amp;ev=PageView&amp;noscript=1">

5 SEO basics you need to know to optimize your hospitality website

Posted by Juliana Hahn on Aug 11, 2020 5:10:13 PM

Having an online presence for your venue isn't just a great way to reach customers - it's becoming absolutely vital. In 2020, customers who can't find you online might even regard your venue with some suspicion! Being accessible, and having great online content, helps your future guests feel confident in paying you a visit - and, hopefully, spending some money with you as well.

Search engine optimization is the key to making sure you're easily found when people go searching for you. If you're new to this concept, it might sound intimidating, but guest contributor Juliana Hahn is here to break down the 5 SEO basics you need to know.

Read More

Topics: Hospitality marketing, Hotels, Hospitality insights, Hospitality managers, Hospitality training, COVID-19

6 habits of highly effective hospitality managers

Posted by Kacey Bradley on Aug 5, 2020 3:58:27 PM

In hospitality, management can make or break a business. Effective managers can help teams feel motivated to reach goals and provide excellent service, while ineffective managers can wreak havoc on company culture. Especially in the COVID period, when team members and guests alike are going to feel a little uncertain for the future, good management is going to play a big hand in keeping business in order. 

Today, Kacey Bradley talks through six of the most important habits to keep in mind if you want to be an awesome hospitality manager. 

Read More

Topics: Hospitality marketing, Hospitality career tips, Hospitality insights, Hospitality managers, Restaurants, Hospitality training, COVID-19

How to respond to negative reviews

Posted by Tanya Timmers on Jul 29, 2020 3:51:58 PM

Since hospitality venues get the majority of their bookings through online channels, online reputation management is super important (check out our course to learn more). Unfortunately, negative reviews are an inevitable element of the business - you should do your best to prevent them, of course, but the most important thing is knowing how to respond in a way that appeases an unhappy guest while also showing your business in the best light.

In today's blog post, we're exploring the best ways to respond to negative reviews to minimize impact and maximize good online reputation.

Read More

Topics: Hospitality marketing, Hotels, Hospitality insights

How to identify and optimize ancillary revenue for your hotel

Posted by Adam Knight on Jul 23, 2020 4:38:43 PM

When managing your hotel's revenue stream, it's important to identify and optimize ancillary sources to help you improve your profit margins and, ultimately, provide better service and amenities for your guests. This has always been true of the hotel industry, but given the impact of COVID-19, being able to identify those ancillary revenue streams is vital.

In today's post, guest blogger Adam Knight is looking at how you can find ancillary revenue opportunities that work best for your business.

Read More

Topics: Hospitality operations, Hospitality marketing, Hotels, Hospitality insights, Hospitality managers, Hospitality staff

The hospitality professional's guide to building your personal brand

Posted by Mackensie Freedman on Jul 22, 2020 5:42:08 PM

If you’re a hospitality professional looking to make waves in the public arena, chances are you’ve thought at least a little about marketing. Maybe you’ve created a public Instagram account; maybe you’ve booked yourself or your business a local high-profile job; maybe you’ve signed up to speak as an expert instructor. Whatever road you’ve taken, you understand – in some way or another – that expanding your audience takes some forethought.

To help you get started, Typsy has compiled this handy guide to develop your personal brand as a hospitality professional. 

Read More

Topics: Hospitality marketing, Hospitality career tips, Hospitality insights