There's no denying the impact of coronavirus on the industry - and for many venues, preparing to reopen and get your business back on track might necessitate a few changes. That includes your menu: whether you're an established venue or feel a little more fluid, you must have a strategy in place to make sure your menu says and does everything you need it to.
This blog post, by Doug Radkey, covers off the 'how' and 'why' of optimizing your menu for the post-pandemic customer.
Topics: Hospitality operations, Hospitality marketing, Hotels, Hospitality managers, Restaurants, Hospitality training, Bars, COVID-19
Although restaurant businesses may be facing a downturn at the moment, now's the time to make sure you're investing effectively in marketing your venue. COVID-19 has seen a massive increase in social media engagement. Everyone's looking to the internet as a resource for entertainment and advice - so make sure you're there when they go searching.
In today’s post, guest blogger Kristin Savage highlights 6 ways to make the most out of your social media accounts (with real-life examples for inspiration).
Topics: Hospitality marketing, Hospitality insights, Hospitality managers, Hospitality staff, Restaurants, Bars, COVID-19
There are no two ways about it: right now, takeaway is the Big Thing in hospitality. For many businesses, this has been an unavoidable consequence of Coronavirus restrictions. But whether takeaway is something you’re moving towards to adapt to social distancing, or it’s something you’ve always offered, there are measures you can take to make your takeaway offering more appealing to your customers and easier on your business.
In this post, Mike Walmsley walks us through the ins and outs (no pun intended) of adapting to a takeaway menu.
Topics: Hospitality operations, Hospitality marketing, Hotels, Hospitality managers, Restaurants, Bars, COVID-19
Restaurant takeaway service has experienced a sharp rise in recent weeks. The onset of the COVID-19 virus has changed the way many restaurants are pitching their business to customers. But how can venues looking to expand their offering into takeaway do so in a way that both environmentally and operationally sustainable?
In today’s blog post, Samantha van Zweden looks at ways for hospitality businesses to make a smoother, more environmentally friendly transition into takeaway options.
Topics: Hospitality operations, Hospitality marketing, Hospitality insights, Hospitality staff, Restaurants, Bars, COVID-19
Coronavirus is taking a toll on foot traffic in hospitality venues across the world - so hospitality businesses will have to find new ways to continue growing after this crisis is over. One of the most effective ways to do this will be to make sure you stay at the forefront of customer's minds by getting them to engage with your brand's story.
In today’s post, guest blogger Kristin Savage talks us through storytelling as a marketing technique, and the best ways to apply storytelling to your business to draw online attention and drive customer engagement.
Topics: Hospitality marketing, Hotels, Hospitality insights, Hospitality managers, Restaurants, Bars, COVID-19
