Over 65% of global travel and tourism revenue is generated by online sales, and this number looks set to continue to rise. With stats like these, it’s no secret that tourists are becoming increasingly reliant on digital social networks to guide them to the best destinations. 

A solid digital marketing strategy has therefore become one of the most significant indicators of a hotel’s success. Travel agencies, word-of-mouth, and print media are certainly not obsolete, but they no longer play as large a role as a hotel’s online presence in driving up bookings. 

Fortunately, there are a few fundamental ways to ensure that your hotel isn’t lost in the sea of information that travelers navigate in their search for accommodation. 

We’ve created a practical guide for hoteliers who want to drum up business by optimizing their digital marketing strategies. Check out these ideas to give your hotel bookings a boost!

In the hospitality industry, customer relationships and trust are everything. So when customers find that their personal information becomes compromised due to data breaches that occur at the businesses they frequent, it can lead to long-term damage to that trust.

This article will discuss the importance of cybersecurity as a whole within the hospitality industry, how businesses can successfully recover from a cybersecurity breach if one occurs, and steps they can take to prevent any future occurrences from happening.

Last year, 2021, was a year of inspiration, change, and most importantly growth. We know that the past two years have been tough on hospitality but we’re already seeing the industry looking ahead and finding ways to come back stronger.

From training ideas to developing menus and bartending tips to writing a hospitality resume, our readers have been sourcing new ideas to bring to their guests. To save you time combing through our catalogue to find our top blogs, scroll below to find them.

Running a hotel or any hospitality business in 2022 is no easy task, thanks to the COVID-19 pandemic and its effects on the economy. You have to analyze your hotel’s business model from every angle and find new ways to cut costs.

Here are seven money-saving tips that will help you stick to your 2022 budget in this blog post by guest blogger Cora Gold.

No matter your position in the hospitality industry, your focus should always be on your customers and guests. Making people comfortable and offering them an enjoyable experience is the standard expectation of the industry. 

But, there’s no question that the world is changing. 

We’ve been through nearly two years of a global pandemic, which has created a shift in the way people work, travel, and live. On top of that, there’s growing concern over the sustainability of the planet. Throw in social issues and unrest in certain cities, and it becomes pretty clear as to why shifting your strategies might be important in the coming year. 

The good news? Things like an increase in remote work and “revenge travelers” may cause you to see an influx of customers and guests this year. But, it’s important to be prepared to meet their needs and have a clear understanding of our world’s current landscape. So, what can you do to make necessary changes and keep the customer in the front of your mind?