The development of a restaurant can be extremely daunting with its many moving parts and it’s easy to miss crucial start-up strategies within the mix of it all.
One you don’t want to overlook is your intended media launch strategy. Today, the word ‘media’ means so much more than your local newspaper outlet.
The worst thing you can do is start your marketing and promotional campaigns one week before opening or simply expect a Field of Dreams “if you build it, they will come” type of scenario to work.
Hint: it doesn’t!
Influencer marketing is a pretty simple concept to explain: there are influencers, and there are brands.
The influencers are popular on social media platforms, such as Instagram, Facebook, YouTube, and Twitter, and can reach thousands of people with a single post.
The brands are the products and places you know and love, such as Nike, Hyatt, Paris and Moet and Chandon.
You know about the city of lights, but if you head to the east you'll find a region that is steeped in history and full of grapes. The region? Champagne. It's made up of around 34,000 hectares of vines, bottles, corks, and bubbles.
From this region comes the celebratory drink that always makes a pop: champagne. You've no doubt noticed that it's one of the pricier wines on the menu and that's because each bottle's contents are produced in a special and unique way which makes it an exclusive to France. Oui oui!