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Heading to Ireland with Typsy Part 2

Posted by Emily Marr on Oct 4, 2018 9:30:00 AM
Ireland: the land of Guinness, leprechauns and four-leaf clovers. Whether you visit on holiday or live in one of its many cities, Ireland is a treasure trove of history, culture, and beer. Explore this country of golden luck with our Pour the Perfect Pint winners.
 
Aman and  Jaspreet continue their exploring in the second part of Aman's travel journal. Read on to find out if they end up in jail, eat until they can't eat any more or dance the night away.
 
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Topics: Typsy news, Hospitality operations, Hospitality interview

How to get your media strategy ready for your restaurant launch

Posted by Doug Radkey on Oct 2, 2018 4:00:00 PM

The development of a restaurant can be extremely daunting with its many moving parts and it’s easy to miss crucial start-up strategies within the mix of it all.

One you don’t want to overlook is your intended media launch strategy. Today, the word ‘media’ means so much more than your local newspaper outlet.

The worst thing you can do is start your marketing and promotional campaigns one week before opening or simply expect a Field of Dreams “if you build it, they will come” type of scenario to work.

Hint: it doesn’t!

 

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Topics: Typsy news, Tips for hospitality managers, Tips for owners, General marketing, Tips for marketers

Heading to Ireland with Typsy Part 1

Posted by Emily Marr on Sep 28, 2018 10:15:00 AM
Earlier this year we gave our Typsy Tribe members the chance to win a trip to Ireland as part of our Pour the Perfect Pint competition.  After watching our Tribe pour the perfect pint of Guinness and create some Guinness inspired limmericks, we then had the tough decision of choosing a winner. 
 
After much deliberation, we came to a decision and sent two lucky winners - Aman and Jaspreet - to Dublin where they enjoyed five nights of fun including a behind the scenes tour of the Guinness Storehouse, dinner at a Michelin star restaurant and more.
 
Catch up on Aman's trip in his diary entries and find out if any of the Irish luck rubbed off on him.
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Topics: Typsy news, Hospitality operations, Hospitality interview

The pros and cons of influencer campaigns for your hospitality business

Posted by Bryan Brumfield on Sep 25, 2018 4:00:00 PM

Influencer marketing is a pretty simple concept to explain: there are influencers, and there are brands.

The influencers are popular on social media platforms, such as Instagram, Facebook, YouTube, and Twitter, and can reach thousands of people with a single post.

The brands are the products and places you know and love, such as Nike, Hyatt, Paris and Moet and Chandon.

 

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Topics: Typsy news, Tips for hospitality managers, Tips for owners, General marketing, Tips for marketers

New course: Champagne essentials with Kyla Kirkpatrick

Posted by Emily Marr on Sep 21, 2018 1:49:18 PM

You know about the city of lights, but if you head to the east you'll find a region that is steeped in history and full of grapes. The region? Champagne. It's made up of around 34,000 hectares of vines, bottles, corks, and bubbles. 

From this region comes the celebratory drink that always makes a pop: champagne. You've no doubt noticed that it's one of the pricier wines on the menu and that's because each bottle's contents are produced in a special and unique way which makes it an exclusive to France. Oui oui!

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Topics: Typsy news, Tips for front of house, Tips for back of house, Hospitality trends

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