The reputation of any brand including, restaurants, hotels, and cafes, heavily depends on customer perception. Their experience with your business will determine how they convey that experience to others, which translates to word-of-mouth marketing, the pillar of success in the world of hospitality. The more people talk about your brand from a perspective of trust, loyalty, and satisfaction, the more return traffic you’ll earn, and the more referral customers you’ll attract.

But beyond reviews and word-of-mouth marketing, does your hotel, café, restaurant, or spa center use social proof to grow your presence? Do you fully understand the impact of social proof today, and especially now during a pandemic? 

Restaurant owners take on a lot of risks to follow their dreams. They can be held responsible for any accidents or damages that occur while serving customers.

Working in a restaurant also comes with potential hazards - think of all the open flames, sharp knives, and slippery surfaces yourself, your employees, and your clients could encounter daily. 

In this blog post, guest contributor Sean X Cummings looks at the four common business risks you might encounter when owning a restaurant and explores different steps you can take to keep your business safe.

In 2020, for obvious reasons, the festive season is playing out a little differently than usual. But social distancing or not, there is one mainstay of the holidays that even a pandemic can't stop - guests getting a little carried away with boozy celebrations. 

Understanding what to do if things start to get out of hand can not only prevent accidents from happening within your business, but also ensure the safety of your guests and staff for the entirety of the night.

Once a fringe concept within the hospitality industry, sustainability has become a hot trend as we dive deeper into the 21st century. And for good reason — in a world under the continual threat of a pandemic, sustainability is more important than ever, from both an environmental and financial standpoint.  

In today’s blog post, guest contributor Beau Peters is back to talk us through how green initiatives can save you money while saving the planet.

Now more than ever, branching out to find creative ways to promote your business and brand is absolutely essential. The events of this year have proven that “traditional” (in other words, non-digital) marketing can’t give you the same edge and reach that social media can. Partnering with influencers is a great way to leverage yourself into more exposure and boost your revenue. 

In today’s blog post, marketing consultant Shane Barker walks us through the ins and outs of influencer marketing.