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Big data for small business: 3 easy steps to start using data today

Posted by Emily Burton on Sep 10, 2020 3:05:34 PM

Do you prefer to keep things a bit old school? Think you best keep on top of things with common sense and elbow grease? A can-do attitude is essential in a great small business, but it also makes things harder on you when there are so many tools available to help you optimize your operations and marketing. Data sounds intimidating, but it's simply a useful tool everyone can use.

In today's blog post, guest contributor Emily Burton shows us just how easy it is for small businesses to put big data to good use.

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Topics: Hospitality marketing, Hospitality insights, Hospitality managers, Restaurants, Hospitality training, Bars

How to create a great e-newsletter for your hospitality venue

Posted by Gigi Baker on Sep 3, 2020 5:08:13 PM

Subscribers and newsletters might seem like they don't have anything to do with hospitality, but it's really just another form of online content that can help draw in new guests and return customers alike. There are so many upsides to communicating openly - and newsletters are another way to help you do that!

In today's blog post, guest contributor Gigi Baker has some great tips for creating a successful, engaging newsletter to help you communicate with your customers.

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Topics: Hospitality operations, Hospitality marketing, Hospitality insights, Hospitality managers, Hospitality staff, Restaurants

How to make guests with food sensitivities feel welcome

Posted by Jessica Romero on Sep 2, 2020 2:47:15 PM

2020 has thrown a myriad of challenges at the restaurant industry. Now more than ever, making guests feel at home is important. But this time we’re not talking about having the proper sanitizing practices in place or observing COVID-19 enforced social distancing. Instead, we’re addressing the reality of catering for a growing group of customers who have food sensitivities.

In today's blog post, guest contributor Jessica Romero is looking at best-practice strategies for ensuring you can not only cater to guests with food sensitivities, but even actively draw them in.

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Topics: Hospitality operations, Health and wellbeing, Hospitality insights, Hospitality managers, Hospitality staff, Restaurants, Hospitality training

Industry trend: serviced apartments for 2020-proof accommodation

Posted by Paris D'Alessandro on Aug 27, 2020 3:59:06 PM

As the pandemic continues to take a toll on travel and tourism, we have to keep thinking outside the box for how we can still offer guests interesting and exciting accommodation options, no matter the reason for their stay.

Whether you're strategizing key selling points to market your serviced apartments, looking to expand your business, or you're thinking about where to stay on your next trip, today's blog post has the run down you need on why serviced apartments are becoming so popular.

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Topics: Hotels, Hospitality insights, Hospitality managers, Hospitality staff

5 tips for upselling wine at your restaurant

Posted by Rebecca Siggers on Aug 26, 2020 4:16:03 PM

Hospitality profit margins are notoriously razor-thin, so maximizing your restaurant's profitability is all about finding opportunities to upsell. Wine is a great way to do this - it can be seen as both a staple and a luxury, so you always have a little wiggle room to suggest a more premium product.

In today's blog post, guest writer Rebecca Siggers has five great tips for upselling wine in your restaurant, elevating your guests' experience and improving your revenue per table.

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Topics: Hospitality insights, Hospitality managers, Hospitality staff, Restaurants, Hospitality training, Bars, Wine