<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=841010339352500&amp;ev=PageView&amp;noscript=1">

What's the difference between up-skilling, multi-skilling, and cross-skilling?

Posted by Mackensie Freedman on Oct 1, 2020 12:00:00 PM

What is the difference between up-skilling, multi-skilling, and cross-skilling? They all describe ways of expanding your skill set, but each has a distinct and specific purpose that can help you get ahead in different ways.

In today’s blog post, we’re looking at what these mean, how you can use them, and some top tips for developing professional skills.

Read More

Topics: Hospitality career tips, Hotels, Hospitality insights, Hospitality managers, Hospitality staff, Restaurants, Hospitality training, Bars

The art of rebranding: how and why to update your hospitality brand

Posted by Adrian Johansen on Sep 22, 2020 4:08:55 PM

There are a lot of good reasons to rebrand your hospitality business, but the idea of it can be intimidating - especially if you have an established customer base. If you're thinking about rebranding, it's probably for a good reason, and rebranding can be incredibly beneficial if you have a clear strategy in place. 

To help you get there, Adrian Johansen is talking through the main things to consider when you overhaul your business' branding.

Read More

Topics: Hospitality marketing, Hospitality insights, Hospitality managers, Restaurants, COVID-19

How to create a wine list that sells itself

Posted by Emma Willson on Sep 16, 2020 5:01:58 PM

Buying wine is easy, but compiling a wine list for your restaurant menu is quite tricky. There’s a lot to consider: your budget, your guests’ budgets, food pairing, the theme of your venue. At the heart of all these questions, your wine list really needs to do one thing, and one thing only: sell itself.

In today's blog post, Emma Willson has great tips on how to create a compelling wine list that draws guests in and keeps them coming back for more.

Read More

Topics: Hospitality insights, Hospitality managers, Hospitality staff, Restaurants, Hospitality training, Bars, Wine

The best tourism direct marketing campaigns for the post-COVID world

Posted by Maja Nenadov on Sep 15, 2020 5:03:33 PM

Direct marketing for your business post-COVID might be an intimidating thought, especially because of how much the market has changed. But that's also why this is exactly the time to launch a new campaign - audiences are ready to give you their attention (and their business). You just need to make yourself visible with great marketing.

In today's blog post, Maja Nenadov is looking at three examples of really effective direct marketing campaigns from this year, and what we can all learn from them.

Read More

Topics: Hospitality marketing, Hotels, Hospitality insights, Restaurants, Bars, COVID-19, Travel & tourism

Big data for small business: 3 easy steps to start using data today

Posted by Emily Burton on Sep 10, 2020 3:05:34 PM

Do you prefer to keep things a bit old school? Think you best keep on top of things with common sense and elbow grease? A can-do attitude is essential in a great small business, but it also makes things harder on you when there are so many tools available to help you optimize your operations and marketing. Data sounds intimidating, but it's simply a useful tool everyone can use.

In today's blog post, guest contributor Emily Burton shows us just how easy it is for small businesses to put big data to good use.

Read More

Topics: Hospitality marketing, Hospitality insights, Hospitality managers, Restaurants, Hospitality training, Bars