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Emily Burton

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Managing your hotel's social media marketing (pandemic edition)

Posted by Emily Burton on Jul 16, 2020 1:34:42 PM

It's widely known now that social media is one of the most effective ways for hotels to reach potential guests - and keep old guests coming back. Because it's both extremely popular and easy to use, social media can offer you a huge ROI for relatively little effort. And now more than ever, it's especially important to make good use of your social media - it's an opportunity to be transparent (and reassuring) about your venue's measures against COVID.

In today's post from guest blogger Emily Burton, we're looking at four best-practice things to consider if you want to take your social media game to the next level.

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Topics: Hospitality marketing, Hotels, Hospitality insights, COVID-19