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Emily Burton

Recent Posts

3 quick and easy design fixes to improve your hospitality website

Posted by Emily Burton on Jan 26, 2021 10:48:00 AM

Websites are an absolute must-have for your hospitality business. Your online presence can help you find reach new customers, and keep the ones you already have engaged with your brand! But if you're not careful, certain design flaws can be really off-putting. If the user experience is too confusing, or people feel like you're wasting their time, they'll leave your site and probably won't come back. 

Luckily, getting on top of user experience is pretty straight forward, even if you're a beginner! In today's blog post, guest contributor Emily Burton runs through three quick and easy fixes you can implement right now to improve the design of your business' website. 

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Topics: Hospitality marketing, Hotels, Hospitality insights, Restaurants, Bars

Big data for small business: 3 easy steps to start using data today

Posted by Emily Burton on Sep 10, 2020 3:05:34 PM

Do you prefer to keep things a bit old school? Think you best keep on top of things with common sense and elbow grease? A can-do attitude is essential in a great small business, but it also makes things harder on you when there are so many tools available to help you optimize your operations and marketing. Data sounds intimidating, but it's simply a useful tool everyone can use.

In today's blog post, guest contributor Emily Burton shows us just how easy it is for small businesses to put big data to good use.

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Topics: Hospitality marketing, Hospitality insights, Hospitality managers, Restaurants, Hospitality training, Bars

Managing your hotel's social media marketing (pandemic edition)

Posted by Emily Burton on Jul 16, 2020 1:34:42 PM

It's widely known now that social media is one of the most effective ways for hotels to reach potential guests - and keep old guests coming back. Because it's both extremely popular and easy to use, social media can offer you a huge ROI for relatively little effort. And now more than ever, it's especially important to make good use of your social media - it's an opportunity to be transparent (and reassuring) about your venue's measures against COVID.

In today's post from guest blogger Emily Burton, we're looking at four best-practice things to consider if you want to take your social media game to the next level.

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Topics: Hospitality marketing, Hotels, Hospitality insights, COVID-19