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Doug Radkey

Recent Posts

How to get your media strategy ready for your restaurant launch

Posted by Doug Radkey on Oct 2, 2018 4:00:00 PM

The development of a restaurant can be extremely daunting with its many moving parts and it’s easy to miss crucial start-up strategies within the mix of it all.

One you don’t want to overlook is your intended media launch strategy. Today, the word ‘media’ means so much more than your local newspaper outlet.

The worst thing you can do is start your marketing and promotional campaigns one week before opening or simply expect a Field of Dreams “if you build it, they will come” type of scenario to work.

Hint: it doesn’t!

 

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Topics: Typsy news, Tips for hospitality managers, Tips for owners, General marketing, Tips for marketers

The ultimate opening day checklist for restaurants

Posted by Doug Radkey on Aug 6, 2018 8:22:00 AM

Before opening your doors to the public, there is an enormous and often overwhelming list of both tasks and strategic milestones to first complete. This list traditionally starts 3-6 months (sometimes even more) prior to opening day. 

In this industry, there is never a ‘one-size fits all’ approach, but there are some general guidelines to follow, that any seasoned restaurateur will likely agree with, no matter if it’s a 3 month or 6 month project.

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Topics: Tips for owners, Tips for hospitality managers, Hospitality operations

How to deliver the perfect pitch to investors

Posted by Doug Radkey on Jul 13, 2018 7:58:00 AM

Sometimes, in order to reach our dreams, we need a little help. Starting (or growing) a scalable and sustainable restaurant or hospitality business is not cheap. Many aspiring restaurateurs need a business partner or investment group to help reach their financial targets.

Here’s what we know: The average start-up restaurant, (in US dollars) can range from $295,000 to $660,000+ depending on a variety of factors, including of course the size of establishment, whether it’s a ‘from-scratch’ project, and the choice of overall concept.

No matter how you look at it, that’s a lot of money.

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Topics: Hospitality operations, Tips for owners

A quick guide to grow your restaurant on a tight budget

Posted by Doug Radkey on Jun 13, 2018 9:20:40 AM

Growing a restaurant on a tight budget in a tough economy is a challenging business. Margins are tight; plain and simple.

There's a good chance you may be left scratching your head wondering how you can grow your restaurant without making a significant dent to your bank account. It can be done, it just starts with a smart mindset.

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Topics: Tips for owners, Hospitality operations

5 signs you're ready to open a second restaurant (or more)

Posted by Doug Radkey on Apr 24, 2018 8:06:00 AM

Opening a second restaurant location is not as easy as many people may think. Just because “you’ve been there – done that” once doesn’t mean it’s going to be any easier the second time around. In fact, many restaurateurs find it more difficult than the first one.

A common first challenge is that many restaurants, even the most successful restaurants, are simply not ready or properly positioned for this type of expansion. There are numerous circumstances that need to be executed on first, many of which are often overlooked.

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Topics: Tips for owners, Hospitality operations

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