Buying wine is easy, but compiling a wine list for your restaurant menu is quite tricky. There’s a lot to consider: your budget, your guests’ budgets, food pairing, the theme of your venue. At the heart of all these questions, your wine list really needs to do one thing, and one thing only: sell itself.

In today's blog post, Emma Willson has great tips on how to create a compelling wine list that draws guests in and keeps them coming back for more.

Direct marketing for your business post-COVID might be an intimidating thought, especially because of how much the market has changed. But that's also why this is exactly the time to launch a new campaign - audiences are ready to give you their attention (and their business). You just need to make yourself visible with great marketing.

In today's blog post, Maja Nenadov is looking at three examples of really effective direct marketing campaigns from this year, and what we can all learn from them.

Do you prefer to keep things a bit old school? Think you best keep on top of things with common sense and elbow grease? A can-do attitude is essential in a great small business, but it also makes things harder on you when there are so many tools available to help you optimize your operations and marketing. Data sounds intimidating, but it's simply a useful tool everyone can use.

In today's blog post, guest contributor Emily Burton shows us just how easy it is for small businesses to put big data to good use.

Subscribers and newsletters might seem like they don't have anything to do with hospitality, but it's really just another form of online content that can help draw in new guests and return customers alike. There are so many upsides to communicating openly - and newsletters are another way to help you do that!

In today's blog post, guest contributor Gigi Baker has some great tips for creating a successful, engaging newsletter to help you communicate with your customers.