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Jacob Wilson

Recent Posts

How to build a winning hotel brand strategy

Posted by Jacob Wilson on Aug 28, 2019 4:45:00 PM
Each year thousands of people go on holiday to explore new places, try new foods and enjoy some relaxation for at least a couple of days. But how do you ensure they stay at your hotel rather than your competitors? It all starts with brand.
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Topics: Marketing, Hotels

How to market your hotel on Instagram

Posted by Jacob Wilson on Jul 31, 2019 5:00:00 PM

With millions of users and a tendency to grow even further, Instagram has earned the reputation of the most coveted social media network for brands to spend their time on, and rightfully so. Consider the fact that 80% of its users follow at least one business on the platform, and that it has a 2.2% engagement rate (which is massive compared to its other social siblings), and you’ll immediately understand its value. Now take into account the simple fact that travel has become somewhat of hype in the past several years.

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Topics: Marketing, Hotels