Good food is what brings people together, right? Whether people prefer to go out to their favourite café which serves the best Benedict eggs or love trying out the latest restaurant in town, the food and beverage culture around the world is more present than ever. To make sure that you offer the perfect customer experience, you have to nurture and delight your guests with different assets.
With millions of users and a tendency to grow even further, Instagram has earned the reputation of the most coveted social media network for brands to spend their time on, and rightfully so. Consider the fact that 80% of its users follow at least one business on the platform, and that it has a 2.2% engagement rate (which is massive compared to its other social siblings), and you’ll immediately understand its value. Now take into account the simple fact that travel has become somewhat of hype in the past several years.