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Adrian Johansen

Recent Posts

The art of rebranding: how and why to update your hospitality brand

Posted by Adrian Johansen on Sep 22, 2020 4:08:55 PM

There are a lot of good reasons to rebrand your hospitality business, but the idea of it can be intimidating - especially if you have an established customer base. If you're thinking about rebranding, it's probably for a good reason, and rebranding can be incredibly beneficial if you have a clear strategy in place. 

To help you get there, Adrian Johansen is talking through the main things to consider when you overhaul your business' branding.

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Topics: Hospitality marketing, Hospitality insights, Hospitality managers, Restaurants, COVID-19

How to improve restaurant guest loyalty

Posted by Adrian Johansen on Jul 2, 2020 2:41:04 PM

Diners are starting to feel more comfortable venturing out again, but it's by no means 'business as usual' quite yet. Routines have inevitably changed - but the flip side of this is that it actually presents an opportunity for you to expand your customer base and bring in more regulars!

If you're looking to focus more on how to improve guest retention and loyalty, read on for some fresh ideas from guest blogger Adrian Johansen. 

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Topics: Hospitality marketing, Hospitality insights, Hospitality managers, Hospitality staff, Restaurants, COVID-19