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Adrian Johansen

Adrian Johansen
Adrian Johansen is a writer and businesswoman in the Pacific Northwest. She loves discussing what businesses can do to thrive, especially during hard times. You can find more of her writing on Contently.

Recent Posts

Why hotels need to update their cybersecurity for the digital age

Posted by Adrian Johansen on Aug 15, 2022 6:24:08 PM

Cybersecurity is necessary for every business, no matter how big or small. However, the hospitality industry has some particular things to consider that other industries might not face. The last thing you want is for guest data to be compromised, or for anyone’s personal information to get into the wrong hands.

Unfortunately, there has been an increasing trend in hotel data breaches as hackers use more complex techniques and hotels aren’t keeping up with the latest in cybersecurity efforts.

In this blog post, explore why cybersecurity for hotels is not only important but imperative in the digital age we now live in.

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Topics: Hospitality marketing, Hotels, Hospitality managers, Restaurants

The effect of employee treatment on the guest experience

Posted by Adrian Johansen on Jun 6, 2022 5:00:00 PM

Employee experience may be more linked to customer and guest experiences than most business executives would ever imagine. One statistic shows that companies with great customer experience ratings have more engaged employees at a rate of 1.5 times than their less-successful competitors. 

Facing data like this, every hotel manager and hospitality industry leader should consider how the treatment of their own employees comes back to affects their client and guest experiences. When employees are happy, paid well, and supported efficiently with good benefits and resources, they tend to do better work. 

In this guide, we explore the many effects that employee experience has on the customer experience in the hospitality industry. From giving workers a sense of purpose through sustainable change to making your workplace the most inclusive it can be, employee perks come with efficiency boosts. Here’s how. 

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Topics: Hospitality marketing, Hotels, Hospitality managers, Restaurants

Brand marketing for hospitality entrepreneurs

Posted by Adrian Johansen on Apr 4, 2022 5:00:00 PM

A strong brand is the foundation of every successful business. When your brand is easy to identify – whether you’re running an ad campaign or speaking to clients over the phone – your company can easily stand out from the rest.

However, establishing your brand guidelines isn’t the only step you can take to differentiate your business. If you want to build long-term relationships with your ideal clients, brand marketing – the process of using your brand to connect customers to your company – is one of the best strategies you can employ.

Read along to learn more about the core benefits of understanding and executing brand marketing for hospitality entrepreneurs.

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Topics: Hospitality marketing, Hotels, Hospitality managers, Restaurants

How to recover from a cybersecurity breach

Posted by Adrian Johansen on Mar 7, 2022 3:00:00 PM

In the hospitality industry, customer relationships and trust are everything. So when customers find that their personal information becomes compromised due to data breaches that occur at the businesses they frequent, it can lead to long-term damage to that trust.

This article will discuss the importance of cybersecurity as a whole within the hospitality industry, how businesses can successfully recover from a cybersecurity breach if one occurs, and steps they can take to prevent any future occurrences from happening.

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Topics: Hospitality marketing, Hotels, Hospitality managers, Restaurants

Keeping your customer in the front of your mind in 2022

Posted by Adrian Johansen on Feb 14, 2022 1:30:00 PM

No matter your position in the hospitality industry, your focus should always be on your customers and guests. Making people comfortable and offering them an enjoyable experience is the standard expectation of the industry. 

But, there’s no question that the world is changing. 

We’ve been through nearly two years of a global pandemic, which has created a shift in the way people work, travel, and live. On top of that, there’s growing concern over the sustainability of the planet. Throw in social issues and unrest in certain cities, and it becomes pretty clear as to why shifting your strategies might be important in the coming year. 

The good news? Things like an increase in remote work and “revenge travelers” may cause you to see an influx of customers and guests this year. But, it’s important to be prepared to meet their needs and have a clear understanding of our world’s current landscape. So, what can you do to make necessary changes and keep the customer in the front of your mind?

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Topics: Hotels, Hospitality managers, Restaurants

Important considerations for implementing a hotel pet policy

Posted by Adrian Johansen on Jan 24, 2022 3:03:00 PM

For many people, their pets are a part of the family. Some travelers wouldn’t dare to leave home without bringing their four-legged friend along. As a result, more hotels across the country are becoming pet-friendly. 

Having amenities for pets is a great way to attract more guests to your establishment. They don’t have to worry about boarding their animal somewhere, and they can enjoy themselves more knowing their furry friend is nearby. Post a few cat-or-dog-friendly perks about your hotel on social media as part of your marketing strategy, and you might be surprised by how quickly the reservations come in!

But, before you decide if allowing pets in your hotel is right for you, it’s important to implement a pet policy. Unruly animals can become a liability. You might have messes to deal with that you didn’t expect. Other guests don’t want to hear a barking dog at all hours of the night. 

Those are just a few things to keep in mind as you create a policy for pet owners. Let’s dive a little deeper with guest blogger Adrian Johansen, into what your pet policy should include making everyone happy and comfortable – including the animals!

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Topics: Hotels, Hospitality managers, COVID-19