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Adrian Johansen

Recent Posts

Brand marketing for hospitality entrepreneurs

Posted by Adrian Johansen on Apr 4, 2022 5:00:00 PM

A strong brand is the foundation of every successful business. When your brand is easy to identify – whether you’re running an ad campaign or speaking to clients over the phone – your company can easily stand out from the rest.

However, establishing your brand guidelines isn’t the only step you can take to differentiate your business. If you want to build long-term relationships with your ideal clients, brand marketing – the process of using your brand to connect customers to your company – is one of the best strategies you can employ.

Read along to learn more about the core benefits of understanding and executing brand marketing for hospitality entrepreneurs.

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Topics: Hospitality marketing, Hotels, Hospitality managers, Restaurants

How to recover from a cybersecurity breach

Posted by Adrian Johansen on Mar 7, 2022 3:00:00 PM

In the hospitality industry, customer relationships and trust are everything. So when customers find that their personal information becomes compromised due to data breaches that occur at the businesses they frequent, it can lead to long-term damage to that trust.

This article will discuss the importance of cybersecurity as a whole within the hospitality industry, how businesses can successfully recover from a cybersecurity breach if one occurs, and steps they can take to prevent any future occurrences from happening.

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Topics: Hospitality marketing, Hotels, Hospitality managers, Restaurants

Keeping your customer in the front of your mind in 2022

Posted by Adrian Johansen on Feb 14, 2022 1:30:00 PM

No matter your position in the hospitality industry, your focus should always be on your customers and guests. Making people comfortable and offering them an enjoyable experience is the standard expectation of the industry. 

But, there’s no question that the world is changing. 

We’ve been through nearly two years of a global pandemic, which has created a shift in the way people work, travel, and live. On top of that, there’s growing concern over the sustainability of the planet. Throw in social issues and unrest in certain cities, and it becomes pretty clear as to why shifting your strategies might be important in the coming year. 

The good news? Things like an increase in remote work and “revenge travelers” may cause you to see an influx of customers and guests this year. But, it’s important to be prepared to meet their needs and have a clear understanding of our world’s current landscape. So, what can you do to make necessary changes and keep the customer in the front of your mind?

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Topics: Hotels, Hospitality managers, Restaurants

Important considerations for implementing a hotel pet policy

Posted by Adrian Johansen on Jan 24, 2022 3:03:00 PM

For many people, their pets are a part of the family. Some travelers wouldn’t dare to leave home without bringing their four-legged friend along. As a result, more hotels across the country are becoming pet-friendly. 

Having amenities for pets is a great way to attract more guests to your establishment. They don’t have to worry about boarding their animal somewhere, and they can enjoy themselves more knowing their furry friend is nearby. Post a few cat-or-dog-friendly perks about your hotel on social media as part of your marketing strategy, and you might be surprised by how quickly the reservations come in!

But, before you decide if allowing pets in your hotel is right for you, it’s important to implement a pet policy. Unruly animals can become a liability. You might have messes to deal with that you didn’t expect. Other guests don’t want to hear a barking dog at all hours of the night. 

Those are just a few things to keep in mind as you create a policy for pet owners. Let’s dive a little deeper with guest blogger Adrian Johansen, into what your pet policy should include making everyone happy and comfortable – including the animals!

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Topics: Hotels, Hospitality managers, COVID-19

How to drive traffic to your hospitality website

Posted by Adrian Johansen on Jan 3, 2022 12:45:00 PM

In today’s digital world, directing people to your hospitality website is like pushing party-goers to one club over another. The only way to get them there is by standing out from the competition and appealing to who they are. 

You must do the same thing to drive traffic to your hospitality website, stand out from the millions of other hospitality websites on the internet today and understand your target audience enough to interest them. 

There are so many ways to improve your website traffic that it can be overwhelming, confusing, and frightening to the point you don’t even proceed with the work. Luckily, guest blogger Adrian Johansen's got you covered with these six simple ways you can increase your website traffic to your hospitality business.

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Topics: Hospitality marketing, Hotels, Hospitality managers, Restaurants