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How to get your media strategy ready for your restaurant launch

Posted by Doug Radkey on Oct 2, 2018 4:00:00 PM

The development of a restaurant can be extremely daunting with its many moving parts and it’s easy to miss crucial start-up strategies within the mix of it all.

One you don’t want to overlook is your intended media launch strategy. Today, the word ‘media’ means so much more than your local newspaper outlet.

The worst thing you can do is start your marketing and promotional campaigns one week before opening or simply expect a Field of Dreams “if you build it, they will come” type of scenario to work.

Hint: it doesn’t!

 

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Topics: Typsy news, Tips for hospitality managers, Tips for owners, General marketing, Tips for marketers

Heading to Ireland with Typsy Part 1

Posted by Emily Marr on Sep 28, 2018 10:15:00 AM
Earlier this year we gave our Typsy Tribe members the chance to win a trip to Ireland as part of our Pour the Perfect Pint competition.  After watching our Tribe pour the perfect pint of Guinness and create some Guinness inspired limmericks, we then had the tough decision of choosing a winner. 
 
After much deliberation, we came to a decision and sent two lucky winners - Aman and Jaspreet - to Dublin where they enjoyed five nights of fun including a behind the scenes tour of the Guinness Storehouse, dinner at a Michelin star restaurant and more.
 
Catch up on Aman's trip in his diary entries and find out if any of the Irish luck rubbed off on him.
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Topics: Typsy news, Hospitality operations, Hospitality interview

The pros and cons of influencer campaigns for your hospitality business

Posted by Bryan Brumfield on Sep 25, 2018 4:00:00 PM

Influencer marketing is a pretty simple concept to explain: there are influencers, and there are brands.

The influencers are popular on social media platforms, such as Instagram, Facebook, YouTube, and Twitter, and can reach thousands of people with a single post.

The brands are the products and places you know and love, such as Nike, Hyatt, Paris and Moet and Chandon.

 

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Topics: Typsy news, Tips for hospitality managers, Tips for owners, General marketing, Tips for marketers

New course: Champagne essentials with Kyla Kirkpatrick

Posted by Emily Marr on Sep 21, 2018 1:49:18 PM

You know about the city of lights, but if you head to the east you'll find a region that is steeped in history and full of grapes. The region? Champagne. It's made up of around 34,000 hectares of vines, bottles, corks, and bubbles. 

From this region comes the celebratory drink that always makes a pop: champagne. You've no doubt noticed that it's one of the pricier wines on the menu and that's because each bottle's contents are produced in a special and unique way which makes it an exclusive to France. Oui oui!

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Topics: Typsy news, Tips for front of house, Tips for back of house, Hospitality trends

5 essential qualities you need to look for when hiring servers

Posted by Daniela McVicker on Sep 20, 2018 11:30:00 AM
Servers are an essential element of your restaurant if you’re looking torwards building a great business that is focused on delivering exceptional customer experience . Despite the fact that a serving job doesn’t require any type of formal education, that does not mean that this type of job has low standards or expectations.

To you, as an employer, it is imperative to have a well-defined skill set that you look for in potential employees. This article will provide you with a list of qualities that any server needs to have, according to the common standards of the hospitality industry.

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Topics: managers, Tips for hospitality managers, HR for hospitality venues, Tips for owners, Hospitality career advice

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