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2022 hospitality trends that will give your hotel an edge

Posted by Cora Gold on May 2, 2022 4:30:00 PM

2022 is a pivotal year for businesses in the hospitality industry. COVID-19 restrictions have slackened, opening opportunities for hotels to recover the revenue they lost during the pandemic. Advances in technology have also created new avenues for profit.

Here are five vital hospitality trends that will give your hotel an edge in 2022 and beyond.

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Topics: Hotels, Hospitality managers, Restaurants, Hospitality trends

Brand marketing for hospitality entrepreneurs

Posted by Adrian Johansen on Apr 4, 2022 5:00:00 PM

A strong brand is the foundation of every successful business. When your brand is easy to identify – whether you’re running an ad campaign or speaking to clients over the phone – your company can easily stand out from the rest.

However, establishing your brand guidelines isn’t the only step you can take to differentiate your business. If you want to build long-term relationships with your ideal clients, brand marketing – the process of using your brand to connect customers to your company – is one of the best strategies you can employ.

Read along to learn more about the core benefits of understanding and executing brand marketing for hospitality entrepreneurs.

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Topics: Hospitality marketing, Hotels, Hospitality managers, Restaurants

How to deal with aggressive customers

Posted by Komal Fatima on Mar 28, 2022 5:00:00 PM

What is the first thought that comes to mind when talking about an aggressive customer? 

The stereotype of a privileged person who demands proper service, screaming and shouting; without concern for the hospitality staff serving them.

Working in the hospitality sector you will encounter customers who either talk directly to you or the manager or since the internet has made it possible, leave negative reviews affecting the business and your growth professionally.

As a hospitality staff member ensuring guests have a positive experience in your venue is your topmost priority. In this blog post, you will learn 6 quick tips on how to deal with aggressive customers and prevent a hysterical showdown.

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Topics: Health and wellbeing, Hotels, Hospitality managers, Hospitality staff, Restaurants

Top 2022 Digital Marketing Hotel Hacks

Posted by Margot Mora on Mar 21, 2022 4:00:00 PM

Over 65% of global travel and tourism revenue is generated by online sales, and this number looks set to continue to rise. With stats like these, it’s no secret that tourists are becoming increasingly reliant on digital social networks to guide them to the best destinations. 

A solid digital marketing strategy has therefore become one of the most significant indicators of a hotel’s success. Travel agencies, word-of-mouth, and print media are certainly not obsolete, but they no longer play as large a role as a hotel’s online presence in driving up bookings. 

Fortunately, there are a few fundamental ways to ensure that your hotel isn’t lost in the sea of information that travelers navigate in their search for accommodation. 

We’ve created a practical guide for hoteliers who want to drum up business by optimizing their digital marketing strategies. Check out these ideas to give your hotel bookings a boost!

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Topics: Hospitality operations, Hospitality managers, hospitality skills shortage

How to recover from a cybersecurity breach

Posted by Adrian Johansen on Mar 7, 2022 3:00:00 PM

In the hospitality industry, customer relationships and trust are everything. So when customers find that their personal information becomes compromised due to data breaches that occur at the businesses they frequent, it can lead to long-term damage to that trust.

This article will discuss the importance of cybersecurity as a whole within the hospitality industry, how businesses can successfully recover from a cybersecurity breach if one occurs, and steps they can take to prevent any future occurrences from happening.

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Topics: Hospitality marketing, Hotels, Hospitality managers, Restaurants