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Tom Jager

Recent Posts

6 tips to write killer job ads for restaurant servers

Posted by Tom Jager on Aug 20, 2018 8:18:00 AM

When it comes to recruitment in the restaurant industry, you want to attract the most qualified persons to ensure customer satisfaction, retention, and loyalty. Restaurant servers make up a large share of hospitality staff and play a vital role in the success of any restaurant.

Good service delivered by restaurant servers is one of the main reasons why people return and become regular customers. Naturally, poor service causes customers to choose another place to dine at. Therefore, it’s important to get an edge in luring the best restaurant servers to your business, which is something that quality job ads can help you with.

To attract attention, a job ad should be memorable and stand out so that applicants can’t ignore it. To achieve that, it should list what good candidates look for - essentially they are the key audience here and should be top of mind. Let’s see how you can do that! 

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Topics: Tips for hospitality managers, Tips for owners, HR for hospitality venues

6 ways to drive repeat restaurant customers

Posted by Tom Jager on Jun 27, 2018 8:26:00 AM

Many believe that restaurants need to constantly attract new customers, however, the biggest part of a restaurant’s income is generated by repeat customers. In fact, it costs six times as much to attract a new customer than to keep an existing one. 

New customers are also a priority, but you should operate in such a way that new customers will turn into loyal clients.

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Topics: Tips for owners, Tips for hospitality managers, Customer service

10 tips to write your LinkedIn profile for hospitality (like a pro)

Posted by Tom Jager on Apr 26, 2018 7:30:00 AM

Hospitality has always been a popular choice among job seekers because it offers a wide range of positions and promises a dynamic lifestyle. According to Brandon Gaille Marketing, one new job is added every 2.5 seconds to the hospitality industry.

Although many opportunities are available in hospitality, you can’t expect to earn a position without a fair share of effort. This includes using LinkedIn as one of the main tools to grab the attention of recruiters.

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Topics: Hospitality career advice, Tips for owners

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