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Emma Worden

Recent Posts

How to start a hotel loyalty program for your venue

Posted by Emma Worden on Apr 27, 2021 10:37:43 AM

One of the key takeaways the hospitality industry has learned during the pandemic is that the playing field has changed to embrace new and elevated customer expectations. These predominantly revolve around improving health and safety standards to appeal to post-pandemic travelers, who will choose hotels that want to make them feel safe and taken care of.

In this new environment of hospitality and changing customer expectations, the loyalty of your guests will also be affected. If you fail to anticipate their health and safety needs and translate them into all the right precautions – they will likely go to your competitors. All of these emerging challenges caused by the pandemic need to be addressed in your loyalty programs, too. 

In this blog post, Emma Worden takes you through the steps to take when setting up your loyalty program for your hotel. 

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Topics: Hospitality operations, Hospitality insights, Hospitality managers

6 hospitality tips to boost employee happiness

Posted by Emma Worden on Mar 30, 2021 11:00:00 AM

This year has been one challenge after another for hospitality businesses. The pandemic alone has cost people their job, security, and their overall professional satisfaction, so it’s natural to see business leaders blaming the crisis for the lack of employee morale. 

However, a persisting state of feeling unmotivated and unhappy is not uncommon among hospitality workers. In businesses where there isn’t a well-defined culture, no significant benefits to speak of, or educational programs for employees, staff members can feel less than eager to get up on Mondays and head to work.

In addition to investing in employee engagement opportunities, team-building sessions, and creative communication options, business owners in hospitality need to think of the big picture too: are your employees genuinely happy? 

In today’s blog post, Emma Worden shares with you some insightful hospitality tips to keep your staff happy and motivated. 

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Topics: Hospitality operations, Hospitality insights, Hospitality managers

How to grow your online presence

Posted by Emma Worden on Jan 12, 2021 5:57:38 AM

The reputation of any brand including, restaurants, hotels, and cafes, heavily depends on customer perception. Their experience with your business will determine how they convey that experience to others, which translates to word-of-mouth marketing, the pillar of success in the world of hospitality. The more people talk about your brand from a perspective of trust, loyalty, and satisfaction, the more return traffic you’ll earn, and the more referral customers you’ll attract.

But beyond reviews and word-of-mouth marketing, does your hotel, café, restaurant, or spa center use social proof to grow your presence? Do you fully understand the impact of social proof today, and especially now during a pandemic? 

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Topics: Hospitality marketing, Hospitality managers, Hospitality staff