Travel trends are changing. So how can tourism-based hospitality businesses pivot their thinking to embrace the evolving needs and demands of travelers? To do this, we need to think about the reasons people travel to so-called ‘destination holidays’ - and how that can also drive people to visit local destinations.

To explain further, Wil Slickers joins us to talk about the ways hospitality and tourism innovators - destinationaires - can turn local spots into tourist destinations.