A hype-man is a person whose main purpose is to bring the energy. They support the lead artist on stage by – as their title suggests – hyping up the crowd by dancing, rhyming, and pumping as much energy into the venue as possible.
If you’re wondering where you get one of these restaurant hype-men, look no further than your restaurant staff. As the face of your brand to customers and prospective employees, your staff are in the perfect position to excite others about your restaurant, more specifically your mission and purpose.
Investing the time and energy today that’s needed to transform your restaurant staff into effective hype men – in professional circles, we call them brand advocates – will yield huge benefits both in the short and long term. Here's how: