--- title: 5 top hotel trends in 2020 description: The new decade is here! Let's look at some of the top trends hitting hotels in 2020. image: https://blog.typsy.com/hubfs/Hotel%20trends%202020_650x350.png --- [Turn guest feedback into action with ReviewLearn ![](https://orchardcore.typsy.com/media/svg-icons-2026/arrow-right.svg)](https://www.typsy.com/platform/features/reviewlearn) ![](https://orchardcore.typsy.com/media/svg-icons-2026/user-profile-circle.svg) LOGIN [Member](https://member.typsy.com/) [Manager](https://manager.typsy.com/) | [![](https://orchardcore.typsy.com/media/svg-icons-2026/headphones-white.svg) CONTACT US](https://www.typsy.com/contact) [![Typsy Brand](https://orchardcore.typsy.com/media/typsy-public-website/New_Typsy_Logo_Red_PMS.svg)](https://www.typsy.com/) [BOOK A DEMO](https://www.typsy.com/contact/demo) [![Typsy](https://orchardcore.typsy.com/media/typsy-public-website/New_Typsy_Logo_Red_PMS.svg)](https://www.typsy.com/) [Search courses](https://www.typsy.com/discover/courses) - Platform Platform [![](https://orchardcore.typsy.com/media/svg-icons-2026/trusted-content-at-scale.svg) Trusted content at scale The world's largest and fastest-growing hospitality library.](https://www.typsy.com/platform/hospitality-training-library) [![](https://orchardcore.typsy.com/media/svg-icons-2026/global-hospitalility-credentials.svg) Global hospitality credentials Industry-recognized Typsy credentials validating real-world hospitality capability.](https://www.typsy.com/platform/hospitality-certifications) [![](https://orchardcore.typsy.com/media/svg-icons-2026/performance-intellgience.svg) Performance intelligence AI-powered intelligence that connects learning to measurable operational performance.](https://www.typsy.com/platform/performance-intelligence) [![](https://orchardcore.typsy.com/media/svg-icons-2026/hospitality-learning-operations.svg) Hospitality learning operations Infrastructure that embeds workforce capability into daily hospitality operations at scale.](https://www.typsy.com/platform/learning-operations) Innovation & Tools [![](https://orchardcore.typsy.com/media/svg-icons-2026/reviewlearn.svg) ReviewLearn](https://www.typsy.com/platform/features/reviewlearn) [![](https://orchardcore.typsy.com/media/svg-icons-2026/smartcards.svg) SmartCards](https://www.typsy.com/platform/features/smartcards) [![](https://orchardcore.typsy.com/media/svg-icons-2026/custom-content.svg) Custom content](https://www.typsy.com/platform/features/custom-content) [![](https://orchardcore.typsy.com/media/svg-icons-2026/language-translations.svg) Language translations](https://www.typsy.com/platform/features/language-translations) [![](https://orchardcore.typsy.com/media/svg-icons-2026/reporting.svg) Reporting](https://www.typsy.com/platform/features/reporting) [![](https://orchardcore.typsy.com/media/svg-icons-2026/activities.svg) Activities](https://www.typsy.com/platform/features/activities) [![](https://orchardcore.typsy.com/media/svg-icons-2026/assign-training.svg) Assign training](https://www.typsy.com/platform/features/assign-training) [![](https://orchardcore.typsy.com/media/nav_bar_svg_310x200/reviewlearn-pink.svg) ReviewLearn Turn guest reviews into targeted training automatically. 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TRY THE CALCULATOR](https://www.typsy.com/roi-calculator) - [Pricing](https://www.typsy.com/pricing) [SIGN UP](https://www.typsy.com/pricing) [BOOK A DEMO](https://www.typsy.com/contact/demo) [Help Center](https://intercom.help/typsy/en/)[Contact Us](https://www.typsy.com/contact) Hotels # 5 top hotel trends in 2020 [Samantha van Zweden](https://blog.typsy.com/author/samantha-van-zweden) Jan 3, 2020 --- Providing a hotel experience that’s memorable, comfortable and encourages return or referred business is a unique challenge. Hoteliers need to be across everything: outstanding sleeping and leisure spaces, great food and drink offerings, guest support that makes the most of both the hotel and its surrounds. As the base where travelers return, or as a destination in itself, your hotel’s performance can make or break a trip. ![Girl in hotel drinking coffee](https://blog.typsy.com/hs-fs/hubfs/Hotel%20trends%202020_650x350.png?width=878&name=Hotel%20trends%202020_650x350.png) Global travel media company [Skift predict](https://skift.com/2019/12/10/whats-in-store-for-the-hotel-sector-in-2020-new-skift-research/) that global hotel revenue will grow just 1% in 2020 (down from 2.9% in 2019). This means that hotels need to be more competitive, and it’s more important than ever to make sure you’re giving your guest what they want – an unforgettable stay. To help you keep on top of it all and keep up with your competition, we’ve collected five of the key trends you can expect to see in hotels in 2020. ## 1. Sustainability and conscience will be a priority The trend for hotels to ‘[go green](https://blog.typsy.com/green-lodging)’ has been gaining popularity for a while now, and it’s no longer a nice-to-have, but something that guests seek out as a priority when choosing a hotel. By building your values of environmental sustainability and making them transparent, you attract new guests. More importantly, you will reduce your impact and expenses by avoiding waste and overconsumption. Ethically-driven travel is booming beyond the ‘green’ hotel trend, with travelers avoiding air travel, paying to offset their transport emissions, and finding other ways to shrink the environmental footprint of their holidays. [More than a third](https://globalnews.booking.com/2020-will-see-more-conscious-travelers-keen-to-explore-destinations-undergoing-recovery-efforts-following-major-setbacks/) of travelers report that they plan to “make concerted efforts” to visit destinations where their tourist dollar will bolster the communities recovering from major setbacks. Sonoma, California is a [Forbes pick](https://www.forbes.com/sites/forbestravelguide/2019/12/13/forbes-travel-guide-20-top-destinations-for-2020/?ss=forbes-travel#496f341a73df) destination for 2020 even post-wildfire, as the tourist economy helps prop up rebuild efforts and creates further interest in the area as a future tourist destination. So if you’re running a hotel in a destination that’s on the receiving end of any of the world’s flurry of natural disasters, don’t panic. Travelers are still considering you as an option for their holiday, because ethical consumption is at the front of their minds. --- ## 2. Experience will be the most valuable There’s a growing move toward experience-based stays. We know that [67%](https://skift.com/wp-content/themes/skift/img/megatrends-2019/Skift-Megatrends-2019.pdf) of high income travelers prefer to spend their money on memorable experiences rather than upgrading to a fancier hotel room. There’s an opportunity here for your hotel to partner with experience providers (think yoga retreats, surf camps, women’s getaways), to offer experiences of your own (such as on-site cooking classes or highly unique themed décor), or to act as a middle-man between your guests and the cultural immersions your local area has to offer. --- [![Typsy We teach hospitality to the world typsy.com blog banner \_ (1)](https://blog.typsy.com/hs-fs/hubfs/Typsy%20%20We%20teach%20hospitality%20to%20the%20world%20%20typsy.com%20blog%20banner%20_%20(1).png?width=777&name=Typsy%20%20We%20teach%20hospitality%20to%20the%20world%20%20typsy.com%20blog%20banner%20_%20(1).png)](https://www.typsy.com/sign-up?utm_source=Blog&utm_medium=Social+media&utm_campaign=Blog+banner&utm_id=Blog) **Typsy’s 1000+ hospitality lessons are practical, effective, and fun! You can learn more about everything from finance to service and leadership skills.** **Best of all, you can access Typsy as and when it suits you.** **Learn your way - starting today.** --- ## 3. Food will be more accessible While high-end restaurants are still a destination, the wait list is [less of a priority](https://www.pinnaclepeople.com.au/news/fine-dining-is-it-the-end-of-an-era/46751/) than it has been in the past. Instead, accessibility should be a priority when creating your hotel menu. Hand-in-hand with the priority of experiences, new and exciting dishes will satisfy your customers most. This means dishes from overseas, local ingredients (there’s that sustainability again), and a willingness to cater flexibly to your clientele – by more than one vegan dish, for example. Of course, it’s still important to make your food ‘grammable. As always, a social media presence will be a driver for those looking for exciting food experiences. Combine fantastic service with thoughtful and unique presentation to ensure your hotel travels widely on social media platforms. --- ## 4. Technology will play a bigger role Technology is coming into hospitality in new and exciting ways, and hotels will benefit hugely from this. ‘Smart rooms’ can give your guests a highly personalized experience, including features like compatibility BYO music and video streaming. Higher-end hotels include smart features like personalized colour schemes and lighting preferences. Smartphones also offer opportunities to deliver hotel offers and support to guests during their stay. This particularly appeals to digital natives, who prefer less human interaction and more privacy during their stay. Applications of this kind of technology range widely from suggestions of what to do both in and outside of the hotel to guests requesting turn-down service or cocktails with the tap of a button. --- ## 5. Stays will be pet-friendly More and more travelers are including their pets in all aspects of their lives, including their holidays. [Studies](https://skift.com/2019/09/24/travel-advisors-address-growing-demand-for-pet-friendly-vacations/) show that 45% of dog owners take their pooch along for stays of longer than two nights, and this figure rises to 52% for millennials. More support and assistance animals mean that this can also be an accessibility issue. Including pets in your hotel experience can be a challenging addition, but there are so many payoffs that it’s well worth the effort. The [benefits](https://blog.typsy.com/the-perks-of-being-a-dog-friendly-venue) of being a pet-friendly establishment include attracting new customers and creating a highly personal and enjoyable experience – all those things we know that guests are looking for. The pet-friendly trend bumps up against another, where carpet is out and wall-to-wall hardwood floors are in. This is a tricky one for hotels embracing the inclusion of pets in the family holiday, having to think about what finishes provide enough traction for our four-legged friends to get around a space comfortably. ---   Prepare for the new decade, with all its new travelers, new guests, new trends and new opportunities. By embracing these trends in whatever way you can, big or small, you’re giving your hotel a head-and-shoulders advantage above your competitors. **Start your online hospitality Typsy training today with our [hotel courses](https://www.typsy.com/courses?category=Hotel) designed to take your brand places.**   ---   #### **You might also like: **   | [![Restaurant\_Trends](https://blog.typsy.com/hs-fs/hubfs/Restaurant_Trends.png?width=200&name=Restaurant_Trends.png) Restaurant forecasting tips for 2020](https://blog.typsy.com/restaurant-forecasting-tips-for-2020) | [![What you need to know about hospitality leadership programs\_650 x 350](https://blog.typsy.com/hs-fs/hubfs/What%20you%20need%20to%20know%20about%20hospitality%20leadership%20programs_650%20x%20350.png?width=200&name=What%20you%20need%20to%20know%20about%20hospitality%20leadership%20programs_650%20x%20350.png)](https://blog.typsy.com/what-does-a-hospitality-leader-look-like-in-2019-2020) [What does a hospitality leader look like in 2019-2020?](https://blog.typsy.com/what-does-a-hospitality-leader-look-like-in-2019-2020) | [![Upselling blog\_200x113](https://blog.typsy.com/hs-fs/hubfs/Upselling%20blog_200x113.png?width=193&name=Upselling%20blog_200x113.png)](https://blog.typsy.com/upselling-tips-for-your-front-desk-staff) [U](https://blog.typsy.com/3-reasons-to-offer-multilingual-training-to-your-staff)pselling tips for your front-desk staff | | --- | --- | --- |   [Hotels](https://blog.typsy.com/topic/hotels) [Hospitality trends](https://blog.typsy.com/topic/hospitality-trends) ## Similar posts Restaurants & Bars ### [Exciting restaurant trends to be served in 2019](https://blog.typsy.com/exciting-restaurant-trends-to-be-served-in-2019) The New Year is almost here which means new food trends will be hitting the hospitality industry. 2018 was the year of the smashed avocado, but what... Lynne Pratt Dec 28, 2018 Hotels ### [How hotels can address health and environmental concerns in 2021](https://blog.typsy.com/hotels-address-health-environment-2021) Thinking about making sustainable changes for health and safety? Beau Peters explains how you can make this possible in 2021. Beau Peters Feb 23, 2021 Hotels ### [Why hotels should use online video and how to get started](https://blog.typsy.com/why-hotels-should-use-online-video) Video can be a huge game-changer when it comes to increasing bookings at your hotel. And you don't have to be Martin Scorsese to get it right. Tanya Timmers Oct 6, 2015 ### Get notified on new marketing insights Be the first to know about new B2B SaaS Marketing insights to build or refine your marketing function with the tools and knowledge of today’s industry. 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