--- title: 5 ways online video marketing benefits your hospitality business description: Online video is now one of the best ways to market your hospitality business. Find out its benefits and how you can take advantage of it. image: https://blog.typsy.com/hubfs/How%20online%20video%20marketing%20benefits%20your%20hospitality%20business_650%20x%20350.png --- [Turn guest feedback into action with ReviewLearn ![](https://orchardcore.typsy.com/media/svg-icons-2026/arrow-right.svg)](https://www.typsy.com/platform/features/reviewlearn) ![](https://orchardcore.typsy.com/media/svg-icons-2026/user-profile-circle.svg) LOGIN [Member](https://member.typsy.com/) [Manager](https://manager.typsy.com/) | [![](https://orchardcore.typsy.com/media/svg-icons-2026/headphones-white.svg) CONTACT US](https://www.typsy.com/contact) [![Typsy Brand](https://orchardcore.typsy.com/media/typsy-public-website/New_Typsy_Logo_Red_PMS.svg)](https://www.typsy.com/) [BOOK A DEMO](https://www.typsy.com/contact/demo) [![Typsy](https://orchardcore.typsy.com/media/typsy-public-website/New_Typsy_Logo_Red_PMS.svg)](https://www.typsy.com/) [Search courses](https://www.typsy.com/discover/courses) - Platform Platform [![](https://orchardcore.typsy.com/media/svg-icons-2026/trusted-content-at-scale.svg) Trusted content at scale The world's largest and fastest-growing hospitality library.](https://www.typsy.com/platform/hospitality-training-library) [![](https://orchardcore.typsy.com/media/svg-icons-2026/global-hospitalility-credentials.svg) Global hospitality credentials Industry-recognized Typsy credentials validating real-world hospitality capability.](https://www.typsy.com/platform/hospitality-certifications) [![](https://orchardcore.typsy.com/media/svg-icons-2026/performance-intellgience.svg) Performance intelligence AI-powered intelligence that connects learning to measurable operational performance.](https://www.typsy.com/platform/performance-intelligence) [![](https://orchardcore.typsy.com/media/svg-icons-2026/hospitality-learning-operations.svg) Hospitality learning operations Infrastructure that embeds workforce capability into daily hospitality operations at scale.](https://www.typsy.com/platform/learning-operations) Innovation & Tools [![](https://orchardcore.typsy.com/media/svg-icons-2026/reviewlearn.svg) ReviewLearn](https://www.typsy.com/platform/features/reviewlearn) [![](https://orchardcore.typsy.com/media/svg-icons-2026/smartcards.svg) SmartCards](https://www.typsy.com/platform/features/smartcards) [![](https://orchardcore.typsy.com/media/svg-icons-2026/custom-content.svg) Custom content](https://www.typsy.com/platform/features/custom-content) [![](https://orchardcore.typsy.com/media/svg-icons-2026/language-translations.svg) Language translations](https://www.typsy.com/platform/features/language-translations) [![](https://orchardcore.typsy.com/media/svg-icons-2026/reporting.svg) Reporting](https://www.typsy.com/platform/features/reporting) [![](https://orchardcore.typsy.com/media/svg-icons-2026/activities.svg) Activities](https://www.typsy.com/platform/features/activities) [![](https://orchardcore.typsy.com/media/svg-icons-2026/assign-training.svg) Assign training](https://www.typsy.com/platform/features/assign-training) [![](https://orchardcore.typsy.com/media/nav_bar_svg_310x200/reviewlearn-pink.svg) ReviewLearn Turn guest reviews into targeted training automatically. 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TRY THE CALCULATOR](https://www.typsy.com/roi-calculator) - [Pricing](https://www.typsy.com/pricing) [SIGN UP](https://www.typsy.com/pricing) [BOOK A DEMO](https://www.typsy.com/contact/demo) [Help Center](https://intercom.help/typsy/en/)[Contact Us](https://www.typsy.com/contact) Guest experience # 5 ways online video marketing benefits your hospitality business [Patrick Foster](https://blog.typsy.com/author/patrick-foster) Jul 17, 2018 --- Video is fast becoming the go-to format for brands, marketers, and individuals. More than 500 million hours of video are watched on YouTube alone each day, and [72% of consumers](https://blog.hubspot.com/marketing/state-of-video-marketing-new-data) prefer learning about a product or service [through a video](https://blog.typsy.com/why-its-better-to-train-your-hospitality-staff-through-online-learning) than any other channel. Evidently, it’s a format that grows in popularity year after year. Gone are the days when loading a video would take a year to load through your dial-up internet (remember that?) and appear grainy or pixelated. Video has become sophisticated and accessible, and as it develops, brings with it a whole host of benefits for [hospitality businesses](https://blog.typsy.com/why-hotels-should-use-online-video). Here's how: ## ![How online video marketing benefits your hospitality business\_650 x 350](https://blog.typsy.com/hs-fs/hubfs/How%20online%20video%20marketing%20benefits%20your%20hospitality%20business_650%20x%20350.png?width=650&name=How%20online%20video%20marketing%20benefits%20your%20hospitality%20business_650%20x%20350.png) 1\. It can speak louder than copy A picture speaks a thousand words, as the old idiom goes. If that’s true, then video speaks ten thousand times over. Rather than telling your customers what your hospitality business can give them, show it to them. When visitors arrive to your website, consider what will work better: a barrage of uninspiring copy, or a slick video that guides them through every aspect of your business? Take a look at the copy on your website landing page and boil it down to its key points. Then turn those points into a video that illustrates and builds upon them, telling a story around your business. Get to know your [video analytics](https://www.shopify.com/blog/6763696-youtube-analytics-10-ways-to-track-video-performance) so that you are not flying blind when it comes to judging whether your video campaigns are engaging or not. Road testing video concepts with focus groups on YouTube is a great way to get a feel for whether a campaign is going to fly. --- ## 2. It's an immersive experience Once existing only in sci-fi films and fiction, virtual reality is now a very real and tangible possibility. Consumers already have access to affordable VR headsets, and retailers like Ikea are developing apps that lets their customers trial products from the comfort of their own home. The software is affordable and requires only a little technical knowledge, but is well worth the investment. For the hospitality industry, VR lets their customers experience everything that businesses have to offer - without ever leaving their couch. Check out the VR video below from [Qantas Airlines](https://www.qantas.com/au/en.html):     From the moment they touchdown to watching the sunset from a beachside terrace, customers can have a taste of what to expect in an immersive VR tour. It works better than any TV advert ever could, and will stay with the viewer long after they’ve finished watching.  --- ## 3. Boosts your email game The humble email isn’t dead and buried quite yet. Quite the opposite, in fact: the global number of email users is expected to reach [4.1 billion by 2021](https://www.statista.com/statistics/255080/number-of-e-mail-users-worldwide/). Your email marketing provides you with a direct line to your customers’ attention, and is the perfect channel to distribute your video content. And one study showed that just by adding the word “video” into your subject line can [increase email open rates by 19%](http://www.syndacast.com/video-marketing-statistics-trends-2015)! Maybe you’ve created a virtual tour of a new hotel wing, or you’ve made a video of your top chef making a delicious herb-crusted halibut. Adding these videos into your email campaigns ups their value and engages your customers. [![Typsy online hospitality training and learning platform at typsy.com](https://blog.typsy.com/hs-fs/hubfs/Typsy%20online%20hospitality%20training%20and%20learning%20platform%20at%20typsy.com.png?width=600&name=Typsy%20online%20hospitality%20training%20and%20learning%20platform%20at%20typsy.com.png)](https://www.typsy.com/?utm_source=Blog&utm_medium=Social+media&utm_campaign=Blog+banner&utm_id=Blog)   --- ## 4. Performs well on social media  Video works everywhere, from your website to your email campaigns. But it works especially well on social media. There are over [3.78 billion active social media](https://firstsiteguide.com/internet-stats/)[users](https://firstsiteguide.com/internet-stats/) in 2021, a sizeable potential audience by any stretch. And [64% of consumers](https://www.disruptiveadvertising.com/social-media/be-in-the-know-2018-social-media-statistics-you-should-know/) state that a video on social media helped convince them when making a purchase. Social media takes your video content further, connecting with your audience where they’re active most. Consumers frequently use video as means of researching a product or service before buying. Create a video exploring your hotel, restaurant, resort or destination and share it online. Your business could even turn it into a competition, where users who like and share your video will be entered into a draw for a free stay, meal, or similar. Need some assistance editing your videos for social media? Check out these tools: \- [Promo](https://promo.com/): a video creation platform for businesses of all sizes. Use any of their templates to create videos for Facebook, Instagram, LinkedIn and more! [- Clipchamp](https://clipchamp.com/en/video-editor/): their video editing tool has been designed to bring you high-quality editing straight to your fingertips.   --- ## 5. Adds credibility to your testimonials Every good hospitality business has ‘real reviews’ from ‘real satisfied customers 'on their website, rating their experience. These have become so ubiquitous that marketing-savvy customers often [view them with suspicion](https://adespresso.com/blog/how-effective-are-customer-testimonials/), as there is no way to verify their authenticity.  With video though, hospitality businesses can show customer testimonials that are real and authentic. You’ll find that your satisfied customers are only too keen to share their positive experience in front of the camera, especially if they receive a freebie or discount offer in return. --- These are just some of the ways that video can be used to boost your online reach and bring customers flocking to your business. It will continue to grow in popularity, so your business needs to make it part of your online marketing strategy. Get creative and take advantage of the huge potential that this channel has to offer.   **Start your [online hospitality training](http://typsy.com/) with Typsy, and explore the platform with our [10-day free trial](https://www.typsy.com/train-your-staff-with-typsy/). Join now!** --- | ![Patrick Foster\_Bio\_170x170](https://blog.typsy.com/hs-fs/hubfs/Patrick%20Foster_Bio_170x170.png?width=170&name=Patrick%20Foster_Bio_170x170.png) | **Patrick Foster** is a writer and e-commerce expert from [Ecommerce Tips](https://blog.typsy.com/ecommercetips.org) — an industry-leading e-commerce blog dedicated to sharing business and entrepreneurial insights from the sector. Check out the latest news on [Twitter](https://twitter.com/myecommercetips?lang=en). | | --- | --- | ---   **You might also like** |  [![Why you should use online videos to train your hospitality staff\_200 x 113](https://blog.typsy.com/hs-fs/hubfs/Why%20you%20should%20use%20online%20videos%20to%20train%20your%20hospitality%20staff_200%20x%20113.png?width=200&name=Why%20you%20should%20use%20online%20videos%20to%20train%20your%20hospitality%20staff_200%20x%20113.png)](https://blog.typsy.com/why-you-should-use-online-videos-to-train-your-hospitality-staff) [Why you should use online videos train your hospitality staff](https://blog.typsy.com/why-you-should-use-online-videos-to-train-your-hospitality-staff)  | [![How to add online learning to your hospitality training course\_200x113](https://blog.typsy.com/hs-fs/hubfs/How%20to%20add%20online%20learning%20to%20your%20hospitality%20training%20course_200x113.png?width=200&name=How%20to%20add%20online%20learning%20to%20your%20hospitality%20training%20course_200x113.png)](https://blog.typsy.com/how-to-add-online-learning-to-your-hospitality-training-course) [How to add online learning to your training program](https://blog.typsy.com/how-to-add-online-learning-to-your-hospitality-training-course) | [![Daily Learning Habits.png](https://blog.typsy.com/hs-fs/hubfs/Blog_Images/Daily%20Learning%20Habits.png?t=1531701871657&width=200&name=Daily%20Learning%20Habits.png)](https://blog.typsy.com/how-to-grow-your-restaurant-in-the-first-12-months-and-improve-roi) [How to grow your restaurant in the first  12 months ](https://blog.typsy.com/how-to-grow-your-restaurant-in-the-first-12-months-and-improve-roi) | | --- | --- | --- |     [Guest experience](https://blog.typsy.com/topic/guest-experience) [Leadership & management](https://blog.typsy.com/topic/leadership-management) ## Similar posts Hospitality operations ### [What you need to know about mise en place](https://blog.typsy.com/what-you-need-to-know-about-mise-en-place) Mise en place should be managed well in your kitchen so that service runs smoothly. Here are tips to help your back-of-house team get organized. Chloe Papas Jan 28, 2018 Team performance ### [How ongoing training can improve staff retention](https://blog.typsy.com/how-ongoing-training-can-improve-staff-retention-0) Providing ongoing training to your hospitality staff has many benefits, one being staff retention. Here's how you can make the most of it for the... Chloe Papas May 8, 2018 Hospitality trends ### [How online learning can improve induction training in hospitality](https://blog.typsy.com/how-online-learning-can-improve-induction-training-in-hospitality) Inducting new staff in your restaurant can be time-consuming and stressful. That's why online learning can really help you improve your staff... Chloe Papas Feb 12, 2017 ### Get notified on new marketing insights Be the first to know about new B2B SaaS Marketing insights to build or refine your marketing function with the tools and knowledge of today’s industry. 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