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Hospitality insights

New mentor session: Joanne McKerchar

Step into the Diageo Archive, the biggest spirits archive in the world, with archivist Joanne McKerchar as she talks about the history of Diageo brands.


In addition to our courses, we also publish mentor sessions that take you backstage with industry leaders.

This week we invite you to take an exclusive behind the scenes look at the Diageo Archive – the biggest spirits archive in the world – with the gins and malts archivist and historian Joanne McKerchar.

 

Diageo is the world’s leading alcoholic beverages company, representing 200 brands which are enjoyed in 180 countries.

The company is driven by a spirit of innovation and a passion for its brands, which have a rich heritage that the Diageo Archive was established to preserve. The Archive holds records from the 1700s to today, while its Liquid Library is home to 5000 historical bottles.

In this mentor session, Joanne shares the Diageo Archives story and talks about finding joy and pride in your work.

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Watch the mentor session
Joanne McKerchar: Diageo – History behind the product

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