--- title: Why Google Plus is a must for cafes and restaurants description: Haven't created a Google Plus account for your restaurant or cafe yet? 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You’ll see what I mean – Google's local listings appear above all organic search results (something [the rest of the internet is not happy about](http://www.businessinsider.com.au/evidence-that-google-search-results-are-biased-2014-10)). While it doesn’t appear that the cafes are in any discernible order (they’re not alphabetical, and they tend to be scattered all over the place), the ones at the top share two things in common – they either have a Google Plus page or reviews on Google. ![Melbourne Cafes on Google](https://blog.typsy.com/hs-fs/file-3379458563-png/blog-files/melbourne-cafes-on-google1.png?width=800&height=448&name=melbourne-cafes-on-google1.png) That doesn’t mean you have to maintain *yet another* social media network, because who has time for that? You just have to claim your page, and make sure it’s full of as much information as possible. Let’s look at an example: the Google Plus page for Melbourne venue [Cafe on Bourke](https://plus.google.com/104421275146712043462/about). As you can see when you visit this profile, the page itself is a placeholder. It only has 2 followers and no social updates, but that doesn’t matter. The business owners have filled out the most important information – the elements Google will reward them for – namely their address (so they are placed correctly on Google maps), their contact information and a detailed (and keyword-filled) description of their venue. --- ## Increasing your SEO value On the other hand, [Bluetrain](https://plus.google.com/+BluetrainAu/posts?hl=en) uses Google Plus to cross-post content from its Instagram page. And this is a pretty clever strategy, because again, Google prefers content posted to its own platforms. This is going to help boost their organic search ranking. Bluetrain doesn’t have to put a lot of effort into this, because they are just recycling content they have already created. If you are going to post content on Google Plus, it pays to format the text properly (for SEO value) and use hashtags (so it’s easier for people to find you). Here's how to format text: - Make text bold: \*insert text here\* - Make text italic: \_insert text here\_ - Insert a strikethrough: - insert text here - Use a free tool called [Iconosquare](http://iconosquare.com/) to search for appropriate hashtags. --- ## How to claim your café page To claim your business page, Google ‘your business name’ and ‘Google +’. Then search for the section called **Is This Your Business?** and select **Manage This Page**. If your page doesn't exist, visit [https://www.google.com/business](https://www.google.com/business) to set one up.  --- ## Attract more customers with a star rating Another thing worth paying attention to: your Google reviews. It's likely they are the first reviews people are going to read about your café, because they're so prominently positioned beside your star rating. A star rating is hard to resist. I don’t know about you, but if I see a café with a 4.5 rating on Google I immediately think it’s worth visiting. So it’s definitely worth asking visitors to post their comments here.  --- ## Photos on map searches One final element you can optimise: your photos. When you search for a business on Google Maps, there are listings with a street view image, or listings with a street view image AND photos inside the venue. Obviously cafes with both are going to attract more attention. **With:**![Kinfolk - Street View and Interior Photos](https://blog.typsy.com/hs-fs/file-3379458573-png/blog-files/kinfolk-street-view-and-interior-photos.png?width=800&height=353&name=kinfolk-street-view-and-interior-photos.png) **Without:**![Cafe Kebab King](https://blog.typsy.com/hs-fs/file-3379458583-png/blog-files/cafe-kebab-king.png?width=800&height=353&name=cafe-kebab-king.png) To add photos, just visit your Google Plus profile and select **Upload First Public Photo**. Google Plus also allows you to adjust the contrast on your photos and [add special effects](https://support.google.com/plus/answer/1053729?hl=en) (for example if you upload a photo with lights in the background, you could make the lights blink). It's been hinted that [Google Plus will be changing significantly](http://www.wordstream.com/blog/ws/2015/03/06/google-plus-photos-streams) in the near future. Though we don't know exactly what those changes will be, it seems clear the platform will become less of a social media network and more of a search and advertising tool. So with that in mind, optimise it to help your business rank well, but don’t worry about using it like you would Facebook or Instagram.   [Restaurants & Bars](https://blog.typsy.com/topic/restaurants-bars) [Guest experience](https://blog.typsy.com/topic/guest-experience) ## Similar posts Restaurants & Bars ### [How to do keyword research for your restaurant website](https://blog.typsy.com/how-to-do-keyword-research-for-your-restaurant-website) Trying to improve your website's search engine ranking? Doing some keyword research would help! Emily Tatti May 26, 2015 Restaurants & Bars ### [7 SEO tips to boost your restaurant website](https://blog.typsy.com/7-seo-tips-to-boost-your-restaurant-website) SEO for restaurants has its quirks. If you're ready to boost traffic, start converting new customers and make your website feel relevant again,... Justin Weinger Jul 12, 2021 Restaurants & Bars ### [8 key elements for an effective restaurant website](https://blog.typsy.com/8-key-elements-for-an-effective-restaurant-website) Here are some key elements for your restaurant website that will ensure your end users continue to return. Jonathan Henderson Aug 16, 2018 ### Get notified on new marketing insights Be the first to know about new B2B SaaS Marketing insights to build or refine your marketing function with the tools and knowledge of today’s industry. 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