--- title: Restaurants – you can't ignore your Yelp listing anymore description: Yelp could be affecting your restaurant reputation. 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So if there are negative reviews there, people are reading them. And that could be all it takes to put off a tentative potential customer. Here are 5 ways you can optimise your restaurant’s Yelp listing. --- ## **1. Claim your Yelp page** Your restaurant is already listed on Yelp, whether you’ve approved the listing on not. If you haven’t already done so, you can claim your page to ensure you have some control over the information: Until you do, users are free to change vital information including the open hours and your contact information. Fair or not, it’s very easy for someone to misrepresent your business. --- ## 2. Optimise your restaurant profile This is something you only need to do once, and it shouldn’t take more than half an hour. The more comprehensive you can make the information on your profile, the better. This includes a detailed street address and phone number, a link to your website, quality photos and other general information such as parking info and your price range. Restaurants like Movida Bar de Tapas include a link to their menu, which has the added benefit of drawing customers back to their website. You can also use the From the business section to write a more detailed description about your restaurant. This is where you should include keywords to help users find you in search engines. --- ## 3. Add high-quality photos Most restaurants rely on their customers to share and upload photos, but these can be outdated or phone quality at best. Upload some high-quality photos from your website and you’ll immediately stand out. --- ## 4. Respond to reviews > ***90% of consumers say positive reviews influence their purchases (*[*Marketingland*](http://marketingland.com/survey-customers-more-frustrated-by-how-long-it-takes-to-resolve-a-customer-service-issue-than-the-resolution-38756)*****)*** Yelp, like TripAdvisor, has a function that allows owners to reply to reviews, but few take advantage of it. It’s worth fostering your reviewer base though – studies have shown that a one-star difference in Yelp ratings can actually [affect a restaurant’s revenue](http://harvardmagazine.com/2011/10/hbs-study-finds-positive-yelp-reviews-lead-to-increased-business). [Yelp](https://biz.yelp.com/support/responding_to_reviews) has some helpful advice about responding to reviews, both positive and negative. In general, while you don’t need to respond to every review, your customers will feel more valued if they know you’re paying attention. --- ## 5. Encourage reviews Remind customers that you have a presence on Yelp. Post a link on your social media pages, display the Yelp logo in your restaurant, include a link in your email signature or include a footnote on your menu. Yelp highlights keywords that appear again and again in reviews, so if you want your business to be known for a particular menu item, encourage your customers to write about it. --- ## Restaurants with great Yelp pages These restaurants have done everything they can to optimise their Yelp pages, and they rank very highly because of it. Copy their approach so you can get the best out of your listing. Then as long as you keep an eye on your reviews and respond quickly to criticism, you won’t have to do much to maintain your profile. - [MoVida Bar de Tapas](http://www.yelp.com.au/biz/movida-bar-de-tapas-melbourne) - [Joe’s Falafel](http://www.yelp.com.au/biz/joes-falafel-los-angeles) - [In a Pickle](http://www.yelp.com.au/biz/in-a-pickle-waltham?sort_by=date_desc) - [Soho Japanese Restaurant](http://www.yelp.com/biz/soho-japanese-restaurant-las-vegas) - [Single Origin Roasters](http://www.yelp.com.au/biz/single-origin-roasters-surry-hills) [Restaurants & Bars](https://blog.typsy.com/topic/restaurants-bars) [Guest experience](https://blog.typsy.com/topic/guest-experience) ## Similar posts Restaurants & Bars ### [How the Urbanspoon changes will affect your restaurant](https://blog.typsy.com/how-the-urbanspoon-changes-will-affect-your-restaurant) Zomato is taking over Urbanspoon. Know what it will mean for your restaurant. Emily Tatti Feb 26, 2015 Restaurants & Bars ### [The importance of storytelling in your restaurant](https://blog.typsy.com/why-storytelling-matters-in-your-restaurant-staff-tips-with-eli-feldman) We spoke to Eli Feldman, the founder of Clothbound, about creating a culture of storytelling in your restaurant. Emily Tatti Mar 23, 2016 Hotels ### [Why your employees aren’t listening to your training](https://blog.typsy.com/why-your-employees-arent-listening-to-your-training) It's all because of something called the illusion of competence. But don't worry – there's a way to stop it. Emily Tatti Aug 18, 2017 ### Get notified on new marketing insights Be the first to know about new B2B SaaS Marketing insights to build or refine your marketing function with the tools and knowledge of today’s industry. 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