--- title: Instagram for hotels – 4 marketing ideas you can steal description: These hotels have nailed their Instagram marketing. 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TRY THE CALCULATOR](https://www.typsy.com/roi-calculator) - [Pricing](https://www.typsy.com/pricing) [SIGN UP](https://www.typsy.com/pricing) [BOOK A DEMO](https://www.typsy.com/contact/demo) [Help Center](https://intercom.help/typsy/en/)[Contact Us](https://www.typsy.com/contact) Hotels # Instagram for hotels – 4 marketing ideas you can steal [Emily Tatti](https://blog.typsy.com/author/emily-tatti) Mar 31, 2015 --- If there’s one social media platform hotels should be focusing on, it’s definitely Instagram. The photo-centric network is absolutely exploding right now. It has 300 million monthly users, which is 22 million more than Twitter. While businesses – particularly travel brands and cafes – are using it to engage with their customers, it hasn’t been taken over by paid advertising the way Facebook has, which makes it much easier to reach people and build a following. It’s just a matter of posting consistently, using the right hashtags, engaging with your followers in a creative way, and [understanding the platform](https://www.proessaywriting.com/blog/Find-Out-the-Most-Common-Instagram-Myths-About-Business/).  Take a look at how these popular hotel brands are killing it with Instagram.  --- ## **[1888 Hotel](https://instagram.com/explore/tags/1888hotel/)** 1888 Hotel is a pretty unique case. The heritage-listed property is actually designed to cater to Instagram users. Every room, from the top floor to the lobby, is arranged so that guests feel inspired to take photos. There is a selfie station near the front desk, where guests can snap a photo as soon as they check-in (using the hashtag #1888Hotel, of course). >   > > [Now that's a #selfie #beautiful #bride #bridesmaids #1888hotel #congratulations from @8hotels](https://www.instagram.com/p/ury-XESDem/) > > A photo posted by 8Hotels (@8hotels) on Oct 27, 2014 at 10:23pm PDT **How to do it: **Set up a selfie station in a highly trafficked area of your hotel, like the lobby or the dining room. Put up a beautiful backdrop and have some props handy. Post a sign advertising your hotel’s hashtag (a chalkboard works well) so guests tag your hotel when they share their pic on Instagram.  --- ## **[Hotel Indigo](https://instagram.com/hotelindigo/)** Hotel Indigo has 31 properties around the world, in countries like the US, the UK, China and Italy. To celebrate the opening of its first hotel in Southeast Asia, it has launched a competition highlighting its multicultural identity. Users simply have to share a photo of their favourite place with the hashtag [#myneighbourhoodcontest](https://instagram.com/explore/tags/myneighbourhoodcontest/) and their name, where they’re from and why the neighbourhood inspires them through its food, culture or art for their chance to win a free holiday. There have been nearly 2000 entries so far. It would be very easy for a small hotel to run a similar campaign with the right hashtag. >   > > [To celebrate the coming launch of our first Hotel Indigo in Southeast Asia, we're giving you the chance to win a 4 day, 3 night stay at some of our properties in Asia! Share your pic with #myneighbourhoodcontest and your name, where you're from and why the neighbourhood inspires you through its food, art or culture. Visit: http://bit.ly/1BplY58 #HotelIndigo #HotelIndigoBangkok Terms & Conditions apply.](https://www.instagram.com/p/zg6MPEN8UL/) > > A photo posted by Hotel Indigo (@hotelindigo) on Feb 24, 2015 at 10:32pm PST **How to do it:** Come up with a shortlist of possible hashtags (try to incorporate your hotel's name if you can). Then visit a website called [Iconosquare](http://iconosquare.com/viewer.php) and search for each hashtag in the search bar. Iconosquare will tell you exactly how many people are using that hashtag. If it isn’t being used by more than 20 or 30 people, snatch it up for your campaign.  --- **[The Redbury](https://instagram.com/theredbury/)** The Redbury’s Instagram account is curated by Matthew Rolston, a well-known American photographer and director. This makes sense – the hotel, which has properties in both Miami and Hollywood, is very fashion-centric. But every now and then, the hotel shares a guest review from TripAdvisor on a nicely branded template.  >   > > [David B. from @tripadvisor is keeping the #Thanksgiving spirit going! #TheRedburySB #FanFriday](https://www.instagram.com/p/v9ZAMThCJs/) > > A photo posted by The Redbury (@theredbury) on Nov 28, 2014 at 1:54pm PST **How to do it: **You can download a free app called [Over](http://madewithover.com/), which adds text and artwork to photos. Just take a snap of your hotel, find a positive review on TripAdvisor, and use Over to add the text to the picture. Alternatively, you can use a tool called [Canva](https://www.canva.com), which allows you to choose from a library of stock images and fonts to create professional looking graphics. Browse their [pre-designed templates](https://www.canva.com/templates/social-graphics/instagram-post) to create something that matches your branding. Follow the Redbury’s example and post on a Friday with the hashtag #FanFriday to maximise your likes.  --- **[Tablet Hotels](https://instagram.com/tablethotels/)** Tablet Hotels recently ran a very popular photo contest on its Instagram account. Followers were encouraged to share their [#TabletMoment](https://instagram.com/explore/tags/tabletmoment/) (a photo of their stay at one of the hotel's locations) to win 5 nights of accommodation. Tablet then shared some of the best competition entries to build hype for the competition.  >   > > [Repost from #TabletMoment contest entries: A #beautiful #American landscape captured by @aquahaus. Now it's your turn to share your inspiring travel experience. \*\*\*\*\*
The best way to travel. #airstream #airstreamargosy #whitesandsnationalmonument #liveriveted #NMroadtrip2015](https://www.instagram.com/p/znUbTMqb7W/) > > A photo posted by Tablet Hotels (@tablethotels) on Feb 27, 2015 at 10:17am PST **How to do it: **Use a free app called Repost to share other users’ photos on your Instagram page**.** The app automatically credits the original user, but you can also add your own comments and hashtags. Download it [here](https://itunes.apple.com/au/app/repost-for-instagram/id570315854?mt=8) on iTunes or [here](https://play.google.com/store/apps/details?id=com.redcactus.repost&hl=en) on Google Play.   **Get Typsy updates straight in your inbox! [Sign up to our newsletter](https://info.typsy.com/typsy-newsletters) now. **   [Hotels](https://blog.typsy.com/topic/hotels) [Guest experience](https://blog.typsy.com/topic/guest-experience) ## Similar posts Hotels ### [How to use travel forums in your hotel marketing strategy](https://blog.typsy.com/how-to-use-travel-forums-in-your-hotel-marketing-strategy) Despite the rise of social media, travel forums are still buzzing. Use these tips on how you can incorporate them in your hotel marketing strategy. Emily Tatti Jul 13, 2015 Hotels ### [How tourism businesses can use hashtags to target guests](https://blog.typsy.com/how-tourism-businesses-can-use-hashtags-to-target-guests) Learn how you can grow your audience using hashtags in the tourism industry. #travel Emily Tatti Feb 17, 2015 Hotels ### [31 hospitality websites to bookmark in 2026](https://blog.typsy.com/32-of-the-most-useful-hospitality-websites-to-bookmark-in-2016) From industry news to training and guest insights, explore 31 hospitality websites that support smarter decisions in 2026. Emily Tatti Jan 4, 2016 ### Get notified on new marketing insights Be the first to know about new B2B SaaS Marketing insights to build or refine your marketing function with the tools and knowledge of today’s industry. 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