--- title: How small hotels can build a following on Twitter description: Follow these useful tips to get more followers on Twitter for your independent hotel. image: https://blog.typsy.com/hs-fs/file-3379458733-png/blog-files/photos-stand-out-on-the-twitter-news-feed.png --- [Turn guest feedback into action with ReviewLearn ![](https://orchardcore.typsy.com/media/svg-icons-2026/arrow-right.svg)](https://www.typsy.com/platform/features/reviewlearn) ![](https://orchardcore.typsy.com/media/svg-icons-2026/user-profile-circle.svg) LOGIN [Member](https://member.typsy.com/) [Manager](https://manager.typsy.com/) | [![](https://orchardcore.typsy.com/media/svg-icons-2026/headphones-white.svg) CONTACT US](https://www.typsy.com/contact) [![Typsy Brand](https://orchardcore.typsy.com/media/typsy-public-website/New_Typsy_Logo_Red_PMS.svg)](https://www.typsy.com/) [BOOK A DEMO](https://www.typsy.com/contact/demo) [![Typsy](https://orchardcore.typsy.com/media/typsy-public-website/New_Typsy_Logo_Red_PMS.svg)](https://www.typsy.com/) [Search courses](https://www.typsy.com/discover/courses) - Platform Platform [![](https://orchardcore.typsy.com/media/svg-icons-2026/trusted-content-at-scale.svg) Trusted content at scale The world's largest and fastest-growing hospitality library.](https://www.typsy.com/platform/hospitality-training-library) [![](https://orchardcore.typsy.com/media/svg-icons-2026/global-hospitalility-credentials.svg) Global hospitality credentials Industry-recognized Typsy credentials validating real-world hospitality capability.](https://www.typsy.com/platform/hospitality-certifications) [![](https://orchardcore.typsy.com/media/svg-icons-2026/performance-intellgience.svg) Performance intelligence AI-powered intelligence that connects learning to measurable operational performance.](https://www.typsy.com/platform/performance-intelligence) [![](https://orchardcore.typsy.com/media/svg-icons-2026/hospitality-learning-operations.svg) Hospitality learning operations Infrastructure that embeds workforce capability into daily hospitality operations at scale.](https://www.typsy.com/platform/learning-operations) Innovation & Tools [![](https://orchardcore.typsy.com/media/svg-icons-2026/reviewlearn.svg) ReviewLearn](https://www.typsy.com/platform/features/reviewlearn) [![](https://orchardcore.typsy.com/media/svg-icons-2026/smartcards.svg) SmartCards](https://www.typsy.com/platform/features/smartcards) [![](https://orchardcore.typsy.com/media/svg-icons-2026/custom-content.svg) Custom content](https://www.typsy.com/platform/features/custom-content) [![](https://orchardcore.typsy.com/media/svg-icons-2026/language-translations.svg) Language translations](https://www.typsy.com/platform/features/language-translations) [![](https://orchardcore.typsy.com/media/svg-icons-2026/reporting.svg) Reporting](https://www.typsy.com/platform/features/reporting) [![](https://orchardcore.typsy.com/media/svg-icons-2026/activities.svg) Activities](https://www.typsy.com/platform/features/activities) [![](https://orchardcore.typsy.com/media/svg-icons-2026/assign-training.svg) Assign training](https://www.typsy.com/platform/features/assign-training) [![](https://orchardcore.typsy.com/media/nav_bar_svg_310x200/reviewlearn-pink.svg) ReviewLearn Turn guest reviews into targeted training automatically. TRY REVIEWLEARN](https://www.typsy.com/platform/features/reviewlearn) - Solutions By role [Owners](https://www.typsy.com/solutions/roles/hospitality-owners) [CEO](https://www.typsy.com/solutions/roles/ceo) [CFO](https://www.typsy.com/solutions/roles/cfo) [Hotel GMs & property leaders](https://www.typsy.com/solutions/roles/hotel-general-managers) [Group operations](https://www.typsy.com/solutions/roles/operations-leaders) [HR & talent](https://www.typsy.com/solutions/roles/hr-talent) [Learning & development](https://www.typsy.com/solutions/roles/learning-development) [Guest experience & quality assurance](https://www.typsy.com/solutions/roles/guest-experience-leaders) By business challenge [Accelerate onboarding](https://www.typsy.com/solutions/challenges/employee-onboarding) [Workforce engagement & retention](https://www.typsy.com/solutions/challenges/staff-engagement-retention) [Leadership development](https://www.typsy.com/solutions/challenges/leadership-development) [Compliance & risk management](https://www.typsy.com/solutions/challenges/compliance-training) [Brand consistency](https://www.typsy.com/solutions/challenges/brand-consistency) [Service quality & guest satisfaction](https://www.typsy.com/solutions/challenges/guest-experience) By organization type [Hotels, resorts & accommodation](https://www.typsy.com/solutions/industries/hotels-resorts) [Restaurant & F&B groups](https://www.typsy.com/solutions/industries/restaurants-food-service) [Hospitality operators](https://www.typsy.com/solutions/industries/hospitality-operators) [Hospitality education & training](https://www.typsy.com/solutions/industries/hospitality-schools) [![](https://orchardcore.typsy.com/media/nav_bar_image_458x444/manager-on-mobile.png) Cut onboarding time in half See how leading hospitality brands get their teams floor-ready faster. EXPLORE ONBOARDING](https://www.typsy.com/solutions/challenges/employee-onboarding) - Resources Customer success [Customer stories](https://www.typsy.com/customer-stories) [ROI calculator](https://www.typsy.com/roi-calculator) Company & expertise [About us](https://www.typsy.com/about) [Partner ecosystem](https://www.typsy.com/partners) [Industry awards](https://www.typsy.com/awards) [Blog](https://www.typsy.com/learn/blog) Platform & trust [Security & Compliance](https://www.typsy.com/platform/security-compliance) [Global scalability](https://www.typsy.com/platform/global-scalability) [Implementation & Support](https://www.typsy.com/platform/implementation-support) [![](https://orchardcore.typsy.com/media/nav_bar_svg_310x200/roi-calc.svg) Calculate Your ROI Discover exactly how much your business can save by reducing turnover and streamlining team training. TRY THE CALCULATOR](https://www.typsy.com/roi-calculator) - [Pricing](https://www.typsy.com/pricing) [SIGN UP](https://www.typsy.com/pricing) [BOOK A DEMO](https://www.typsy.com/contact/demo) [Help Center](https://intercom.help/typsy/en/)[Contact Us](https://www.typsy.com/contact) Hotels # How small hotels can build a following on Twitter [Emily Tatti](https://blog.typsy.com/author/emily-tatti) Apr 22, 2015 --- Building a following on Twitter can seem like a difficult prospect, at least initially. If you’re reading this, you’re probably wondering who to follow and how to find followers and why your numbers are growing so slowly. It’s a frustrating thought process everyone goes through when they first join Twitter (I know I did), and it’s very easy to throw in the towel at this point. But Twitter is ridiculously valuable if you run a small hotel or bed and breakfast. Because you can connect with guests from all over the world without spending a single cent on advertising. There’s definitely some patience and experimentation involved, but once you start gaining followers, you’ll find it much easier to keep that momentum going. And the end result – an increased awareness of your property, more traffic to your website and more bookings – makes it worth your time. --- ## **1. Post the right content** **Interesting, engaging and helpful content** My first piece of advice would be this: treat your Twitter like an information resource, or a virtual front desk, rather than an advertising outlet. Let followers know about exciting events and discounts at your property, but don’t be afraid to talk about things that are superficially related to your hotel as well, like cocktails (if you have a bar), weddings (if you have a reception venue) or concerts (if you’re near an arena). Be fun and conversational to build your relationships. [The Cosmopolitan in Las Vegas](https://twitter.com/Cosmopolitan_LV) employs this strategy, and it works very very well. Their following – an unthinkable 410,000 people – keeps growing every day. ### **Travel tips** Twitter is a hub for travellers, who use it to seek inspiration and brag about upcoming trips. [Travel tips](https://www.your-rv-lifestyle.com/travel-tips.html) are highly shareable among this group. Especially articles from publications like [Buzzfeed](http://www.buzzfeed.com/travel), [Life Hacker](http://www.lifehacker.com.au/life/travel/) and [Mashable](http://mashable.com/category/travel/), because they’re light, funny and entertaining. Just [set up a Google Alert](https://support.google.com/alerts/answer/4815696?hl=en) for those websites so you know as soon as they publish a new travel piece, and make sure you use a popular hashtag like #traveltips or #travelhack when posting your tweet (take a look at this post about [finding the right hashtags](http://www.upsidehl.com/how-tourism-businesses-can-use-hashtags-to-target-guests/) for more information about this). ### **Pictures** Many people shy away from Twitter because they think they can’t be visual. But hotels like the [Four Seasons](https://twitter.com/fourseasons) rely on photos for a majority of their posts. Look at how much a photo stands out in the news feed: ![Photos Stand Out on the Twitter News Feed](https://blog.typsy.com/hs-fs/file-3379458733-png/blog-files/photos-stand-out-on-the-twitter-news-feed.png?width=600&height=380&name=photos-stand-out-on-the-twitter-news-feed.png) If you run a Facebook account, try posting that same content to your Twitter account – like photos of your rooms, recent events, dishes on your menu and candids of your team. ### **GIFs** In terms of shareability, GIFs are absolute gold. [![How Small Hotels Can Build a Following on Twitter - Travel GIF](https://blog.typsy.com/hs-fs/file-3379458743-gif/blog-files/how-small-hotels-can-build-a-following-on-twitter-travel-gif.gif?width=500&height=282&name=how-small-hotels-can-build-a-following-on-twitter-travel-gif.gif)](https://blog.typsy.com/hs-fs/file-3379458743-gif/blog-files/how-small-hotels-can-build-a-following-on-twitter-travel-gif.gif) Find a travel related GIF by browsing [Buzzfeed Travel](http://www.buzzfeed.com/travel) or search for ‘travel GIF tumblr’ on Google images. Then save it onto your desktop and upload it to Twitter like you would a normal picture. It will come up like this: > "The world is a book, and those who do not travel read only a page." [#travel](https://twitter.com/hashtag/travel?src=hash) [#wanderlust](https://twitter.com/hashtag/wanderlust?src=hash) [pic.twitter.com/lLyYhzDKgN](http://t.co/lLyYhzDKgN) > > — Upside (@upsidehl) [April 17, 2015](https://twitter.com/upsidehl/status/588936962024734720) --- ## **2. Follow the right people** ### **Local businesses** When you’re building your Twitter audience, you should be strategic about those you follow. The first people to target are businesses in your local area, especially those you already know, like cafés and restaurants. If you send them a tweet to say hello and let them know that you’ve just joined Twitter, they will be more likely to follow you back. ### **Users engaged with your content** It will take a while for your tweets to gain momentum, but pay attention to the people who are favouriting and retweeting your content. Make sure that you follow them. Ignore bots and marketing spammers who are only fishing for more followers. ### **Travellers** Use the search function to find people who have recently travelled to your area. Think of all the phrases people use to talk about your area, and include activities, like ‘surfing Phillip Island’ or ‘cafes Cowes’. Then, search for people who have more of a general interest in travel by using terms like ‘wanderlust’ and ‘travellove’. If they’re asking a question about the area, don’t be afraid to send them an answer, which will demonstrate that your hotel is a local expert. ### **Users who are following your competition** This is probably the most effective tactic you can use. Search for your competitors and take a look at their followers. Click their names. If their **follower** count is lower than their **following** count, then they are more likely to follow you back. But don’t follow people indiscriminately. A quick look at their profile will immediately tell you if they’re going to be interested in your content. And take note of how often they tweet. If their last tweet was 3 months ago, for example, then they're not going to be an active part of your community.  --- ## **3. Post frequently** ### **Once a day** Unfortunately tweeting once a month isn’t enough on Twitter, where things move along at warp speed. Your content might be amazing, but if you’re not posting consistently it’s going to get lost very quickly. I recommend posting at *least* once a day. If you want to get serious, it’s recommended that you post 3+ times a day, especially during peak times like [1pm-3pm](http://blog.hubspot.com/marketing/best-times-post-pin-tweet-social-media-infographic) on weekdays. That might sound like a lot of work, but it doesn’t have to be. I set aside 1 hour on a Monday to search for interesting articles and photos. I’ll then schedule these tweets to go out at various times during the week using a free tool called [Hootsuite](https://hootsuite.com/). That way, I only have to check in on Twitter when I have new followers or new messages. It makes the entire process much more manageable.  --- ## **4. Build loyalty** ### **Personal thank you messages** Whenever someone follows your account, send them a tweet with a personalised thank you message. You don’t have to send these immediately – I usually set aside a few minutes at the start of the day to tackle this job. Let them know that you’re happy to help with recommendations if they have any questions about your area, but don’t give them a sales pitch. Talk to them like you would talk to a new friend if you were meeting face to face. People are used to receiving automated (and generic) thank you messages on Twitter, so a personal one will make an impression.    [Hotels](https://blog.typsy.com/topic/hotels) [Guest experience](https://blog.typsy.com/topic/guest-experience) ## Similar posts Restaurants & Bars ### [27 restaurant experts you should follow on Twitter](https://blog.typsy.com/27-restaurant-experts-you-should-follow-on-twitter) There are thousands of hospitality tweeters out there. Who are the best people to follow for amazing content? Take a look at this list. Emily Tatti May 16, 2016 Hotels ### [Creative ways to increase your hotel social media following](https://blog.typsy.com/creative-ways-to-increase-your-hotel-social-media-following) Engaging your followers across your social media accounts won’t just benefit your follower count, it will help create customer loyalty, generate... Serena Dorf Nov 13, 2018 Hospitality trends ### [23 inspiring hospitality experts to follow on Twitter](https://blog.typsy.com/22-inspiring-hospitality-experts-to-follow-on-twitter) Whether you're looking for advice, news or just a boost of inspiration – you must follow these Twitter accounts if you work in the hospitality... Glennise Pinili Oct 9, 2017 ### Get notified on new marketing insights Be the first to know about new B2B SaaS Marketing insights to build or refine your marketing function with the tools and knowledge of today’s industry. [About us](https://www.typsy.com/about) [Courses](https://www.typsy.com/discover/courses) [Pricing](https://www.typsy.com/pricing) [Contact us](https://www.typsy.com/contact) ###### Platform & Trust [Platform overview](https://www.typsy.com/platform) [Trusted hospitality content at scale](https://www.typsy.com/platform/hospitality-training-library) [Global hospitality credentials](https://www.typsy.com/platform/hospitality-certifications) [Performance intelligence](https://www.typsy.com/platform/performance-intelligence) [Hospitality learning operations](https://www.typsy.com/platform/learning-operations) [Language translations](https://www.typsy.com/solutions/training-translations) [Integrations & infrastructure](https://www.typsy.com/platform/integrations) ###### Solutions [Accelerate onboarding](https://www.typsy.com/solutions/challenges/employee-onboarding) [Workforce engagement & retention](https://www.typsy.com/solutions/challenges/staff-engagement-retention) [Leadership development](https://www.typsy.com/solutions/challenges/leadership-development) [Compliance & risk management](https://www.typsy.com/solutions/challenges/compliance-training) [Brand consistency](https://www.typsy.com/solutions/challenges/brand-consistency) [Service quality & guest satisfaction](https://www.typsy.com/solutions/challenges/guest-experience) ###### Hospitality segments [Hotels, resorts & accommodation](https://www.typsy.com/solutions/industries/hotels-resorts) [Restaurants & F&B groups](https://www.typsy.com/solutions/industries/restaurants-food-service) [Hospitality operators](https://www.typsy.com/solutions/industries/hospitality-operators) [Hospitality education](https://www.typsy.com/solutions/industries/hospitality-schools) ###### Hospitality courses [Courses overview](https://www.typsy.com/discover/courses) [Beverage courses](https://www.typsy.com/discover/courses/beverage) [Business courses](https://www.typsy.com/discover/courses/business) [Compliance courses](https://www.typsy.com/discover/courses/compliance) [Culinary courses](https://www.typsy.com/discover/courses/culinary) [Hotel courses](https://www.typsy.com/discover/courses/hotel) [Management courses](https://www.typsy.com/discover/courses/management) [Service courses](https://www.typsy.com/discover/courses/service) ###### Company & resources [About us](https://www.typsy.com/about) [Contact us](https://www.typsy.com/contact) [Help Hub](https://intercom.help/typsy/en/) [Implementation & support](https://www.typsy.com/platform/implementation-support) [ROI calculator](https://www.typsy.com/roi-calculator) [Partner ecosystem](https://www.typsy.com/partners) [Security & compliance](https://www.typsy.com/platform/security-compliance) [Typsy shop](https://www.typsy.com/shop) [Become an instructor](https://www.typsy.com/company/become-an-instructor) [Blog](https://www.typsy.com/learn/blog) [![Typsy](https://orchardcore.typsy.com/media/svg-icons-2026/logo-white.svg)](https://www.typsy.com/) [![](https://orchardcore.typsy.com/media/svg-icons-2026/typsy-linkin-icon.svg)](https://www.linkedin.com/company/7953302/) [![](https://orchardcore.typsy.com/media/svg-icons-2026/typsy-instragram-icon.svg)](http://www.instagram.com/asktypsy) [![](https://orchardcore.typsy.com/media/svg-icons-2026/typsy-facebookicon.svg)](http://www.facebook.com/asktypsy) [![](https://orchardcore.typsy.com/media/svg-icons-2026/typsy-youtube-icon.svg)](https://www.youtube.com/@Typsy) Hospitality insights that turn operational challenges into better performance. By submitting this form, you agree to Typsy's [Terms](https://www.typsy.com/legal) and [Privacy Policy](https://www.typsy.com/legal/privacy-policy). © 2026 Typsy. All rights reserved. [Privacy Policy](https://www.typsy.com/legal/privacy-policy) [Terms](https://www.typsy.com/legal)