Now more than ever, branching out to find creative ways to promote your business and brand is absolutely essential. The events of this year have proven that “traditional” (in other words, non-digital) marketing can’t give you the same edge and reach that social media can. Partnering with influencers is a great way to leverage yourself into more exposure and boost your revenue. 

In today’s blog post, marketing consultant Shane Barker walks us through the ins and outs of influencer marketing.