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Margot Mora

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How to successfully market travel to Gen Z

Posted by Margot Mora on Jan 10, 2022 1:41:00 PM

Generation Z comprises one-third of the global population. This growing number of individuals comes with a unique thumbprint of motivators, skills, and perspectives on the world as we know it – and marketing any product or service to them requires a deep dive into what makes them tick. 

Travel is a hot topic in 2022 as many people seek to resurrect their overseas plans that were quelled by the COVID-19 pandemic. 

As borders open up again and the economy regains strength, the world can expect to see many members of this generation looking for exciting travel opportunities. 

But what does Gen Z really want out of a travel experience? 

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Topics: Hospitality operations, Hospitality managers, hospitality skills shortage