Buying wine is easy, but compiling a wine list for your restaurant menu is quite tricky. There’s a lot to consider: your budget, your guests’ budgets, food pairing, the theme of your venue. At the heart of all these questions, your wine list really needs to do one thing, and one thing only: sell itself.

In today's blog post, Emma Willson has great tips on how to create a compelling wine list that draws guests in and keeps them coming back for more.