--- title: Adam Ferrier on hospitality innovation – Typsy Live talk description: Need some inspiration for your hospitality business? Watch Adam Ferrier's Typsy Live talk, where he shares fantastic examples of innovation in the industry. image: https://blog.typsy.com/hubfs/Blog_Images/Adam%20Ferrier%20at%20Typsy%20Live.png --- [Turn guest feedback into action with ReviewLearn ![](https://orchardcore.typsy.com/media/svg-icons-2026/arrow-right.svg)](https://www.typsy.com/platform/features/reviewlearn) ![](https://orchardcore.typsy.com/media/svg-icons-2026/user-profile-circle.svg) LOGIN [Member](https://member.typsy.com/) [Manager](https://manager.typsy.com/) | [![](https://orchardcore.typsy.com/media/svg-icons-2026/headphones-white.svg) CONTACT US](https://www.typsy.com/contact) [![Typsy Brand](https://orchardcore.typsy.com/media/typsy-public-website/New_Typsy_Logo_Red_PMS.svg)](https://www.typsy.com/) [BOOK A DEMO](https://www.typsy.com/contact/demo) [![Typsy](https://orchardcore.typsy.com/media/typsy-public-website/New_Typsy_Logo_Red_PMS.svg)](https://www.typsy.com/) [Search courses](https://www.typsy.com/discover/courses) - Platform Platform [![](https://orchardcore.typsy.com/media/svg-icons-2026/trusted-content-at-scale.svg) Trusted content at scale The world's largest and fastest-growing hospitality library.](https://www.typsy.com/platform/hospitality-training-library) [![](https://orchardcore.typsy.com/media/svg-icons-2026/global-hospitalility-credentials.svg) Global hospitality credentials Industry-recognized Typsy credentials validating real-world hospitality capability.](https://www.typsy.com/platform/hospitality-certifications) [![](https://orchardcore.typsy.com/media/svg-icons-2026/performance-intellgience.svg) Performance intelligence AI-powered intelligence that connects learning to measurable operational performance.](https://www.typsy.com/platform/performance-intelligence) [![](https://orchardcore.typsy.com/media/svg-icons-2026/hospitality-learning-operations.svg) Hospitality learning operations Infrastructure that embeds workforce capability into daily hospitality operations at scale.](https://www.typsy.com/platform/learning-operations) Innovation & Tools [![](https://orchardcore.typsy.com/media/svg-icons-2026/reviewlearn.svg) ReviewLearn](https://www.typsy.com/platform/features/reviewlearn) [![](https://orchardcore.typsy.com/media/svg-icons-2026/smartcards.svg) SmartCards](https://www.typsy.com/platform/features/smartcards) [![](https://orchardcore.typsy.com/media/svg-icons-2026/custom-content.svg) Custom content](https://www.typsy.com/platform/features/custom-content) [![](https://orchardcore.typsy.com/media/svg-icons-2026/language-translations.svg) Language translations](https://www.typsy.com/platform/features/language-translations) [![](https://orchardcore.typsy.com/media/svg-icons-2026/reporting.svg) Reporting](https://www.typsy.com/platform/features/reporting) [![](https://orchardcore.typsy.com/media/svg-icons-2026/activities.svg) Activities](https://www.typsy.com/platform/features/activities) [![](https://orchardcore.typsy.com/media/svg-icons-2026/assign-training.svg) Assign training](https://www.typsy.com/platform/features/assign-training) [![](https://orchardcore.typsy.com/media/nav_bar_svg_310x200/reviewlearn-pink.svg) ReviewLearn Turn guest reviews into targeted training automatically. TRY REVIEWLEARN](https://www.typsy.com/platform/features/reviewlearn) - Solutions By role [Owners](https://www.typsy.com/solutions/roles/hospitality-owners) [CEO](https://www.typsy.com/solutions/roles/ceo) [CFO](https://www.typsy.com/solutions/roles/cfo) [Hotel GMs & property leaders](https://www.typsy.com/solutions/roles/hotel-general-managers) [Group operations](https://www.typsy.com/solutions/roles/operations-leaders) [HR & talent](https://www.typsy.com/solutions/roles/hr-talent) [Learning & development](https://www.typsy.com/solutions/roles/learning-development) [Guest experience & quality assurance](https://www.typsy.com/solutions/roles/guest-experience-leaders) By business challenge [Accelerate onboarding](https://www.typsy.com/solutions/challenges/employee-onboarding) [Workforce engagement & retention](https://www.typsy.com/solutions/challenges/staff-engagement-retention) [Leadership development](https://www.typsy.com/solutions/challenges/leadership-development) [Compliance & risk management](https://www.typsy.com/solutions/challenges/compliance-training) [Brand consistency](https://www.typsy.com/solutions/challenges/brand-consistency) [Service quality & guest satisfaction](https://www.typsy.com/solutions/challenges/guest-experience) By organization type [Hotels, resorts & accommodation](https://www.typsy.com/solutions/industries/hotels-resorts) [Restaurant & F&B groups](https://www.typsy.com/solutions/industries/restaurants-food-service) [Hospitality operators](https://www.typsy.com/solutions/industries/hospitality-operators) [Hospitality education & training](https://www.typsy.com/solutions/industries/hospitality-schools) [![](https://orchardcore.typsy.com/media/nav_bar_image_458x444/manager-on-mobile.png) Cut onboarding time in half See how leading hospitality brands get their teams floor-ready faster. EXPLORE ONBOARDING](https://www.typsy.com/solutions/challenges/employee-onboarding) - Resources Customer success [Customer stories](https://www.typsy.com/customer-stories) [ROI calculator](https://www.typsy.com/roi-calculator) Company & expertise [About us](https://www.typsy.com/about) [Partner ecosystem](https://www.typsy.com/partners) [Industry awards](https://www.typsy.com/awards) [Blog](https://www.typsy.com/learn/blog) Platform & trust [Security & Compliance](https://www.typsy.com/platform/security-compliance) [Global scalability](https://www.typsy.com/platform/global-scalability) [Implementation & Support](https://www.typsy.com/platform/implementation-support) [![](https://orchardcore.typsy.com/media/nav_bar_svg_310x200/roi-calc.svg) Calculate Your ROI Discover exactly how much your business can save by reducing turnover and streamlining team training. TRY THE CALCULATOR](https://www.typsy.com/roi-calculator) - [Pricing](https://www.typsy.com/pricing) [SIGN UP](https://www.typsy.com/pricing) [BOOK A DEMO](https://www.typsy.com/contact/demo) [Help Center](https://intercom.help/typsy/en/)[Contact Us](https://www.typsy.com/contact) Typsy news # Adam Ferrier on hospitality innovation – Typsy Live talk [Felicity Thomlinson](https://blog.typsy.com/author/felicity-thomlinson) Mar 11, 2017 --- In late 2016, Typsy hosted a major live event for hospitality professionals in Sydney. The goal of the evening was simple: motivate and inspire our audience with amazing examples of innovation in the industry. Our line-up of speakers didn’t disappoint, though they engaged with the topic in refreshingly different ways.   Because we want our whole community to benefit from their insights, we will be releasing their talks in full right here on our blog over the coming weeks.  To kick things off, we have a passionate and entertaining talk from Adam Ferrier, who is one of Australia’s best-known consumer psychologists. Adam explores why innovation is crucial for connecting with customers on a psychological level, and his suggestions are not to be missed.                                   15:00       15:00       - Speed 1x - 0.5x - 1x - 1.25x - 1.5x - 1.75x - 2x - Quality 720p - Auto - 360p - 540p - 720p                   ![Wistia video thumbnail - Adam Ferrier 1920 x 1080](https://embedwistia-a.akamaihd.net/deliveries/6eb369e0aff27ceba103782beaf12b16a27fb873.jpg?image_crop_resized=1920x1080) [About Wistia](https://wistia.com/about-wistia?about=360607)Report a problemCopy link and thumbnail   Thanks for reporting a problem. We'll attach technical data about this session to help us figure out the issue. Which of these best describes the problem? Choose one Video plays but frequently stutters Video has poor quality Video fails to play Other Any other details or context?   Cancel Send message               ### **Who is Adam Ferrier? ** Adam is currently the Chief Strategy Officer of global media agency Cummins & Partners, and the founder of award-winning creative agency Naked Communications. He has written a book, *The Advertising Effect: How to Change Behaviour*, and he regularly appears on TV to comment on consumer behaviour. ### **Why It's so Easy to Innovate in Hospitality – A Quick Recap** In his Typsy Live talk, Adam focuses on the fact that pure innovation creates something out of nothing. It inspires, it gets people talking, and it gets people to take action. He believes this is an exciting time because hospitality presents more opportunity for innovation than any other industry. In order to drive home these points, he shares some very amusing and engaging examples of hospitality innovations that are easy to replicate, including the Steal Banksy project, which was conducted at the Art Series Hotel (look for it around the 7 minute mark!). > ***"Pure innovation creates value out of absolutely nothing."   > [![Tweet: ](http://clicktotweet.com/img/tweet-graphic-trans.png "Tweet: ")](http://ctt.ec/szc2A) ***[\[Click to Tweet\]](http://ctt.ec/szc2A)****** What was the Steal Banksy project? Instead of having guests come into the hotel in the usual fashion, head to their room, engage little with the hotel, and then leave, they were invited to steal a Banksy painting straight off the wall! This unusual concept created fun, engagement and a lot of chatter across many channels, and it was certainly a great memory for the guests and staff involved. The idea was that guests could *attempt* to steal the painting, but if hotel staff caught them, they had to return it to the wall. If the guest was able to get past reception and out the front door, then the Banksy picture was theirs! I would love to see this in action at a hotel and can just imagine the atmosphere it created – not only amongst the hotel guests, but amongst the hotel staff as well. So how can restaurant, cafe and hotel groups of all sizes become more innovative in their venues? Adam suggests that you don’t need to spend much – or anything at all, in fact – to be innovative. He encourages all hospitality professionals to keep doing what they’re doing, but to find better ways of creating value out of it.   ---   This is the first in our series of Typsy Live talks. If you would like to know when the next videos are going live, **[join our newsletter to keep updated](http://info.typsy.com/typsy-newsletters)**. For all your ongoing hospitality training needs, head across to [**typsy.com**](http://www.typsy.com) where you can register for a membership. Typsy is a world leader in online hospitality learning and development, and we have video courses available for hospitality schools, businesses and individuals.    [Typsy news](https://blog.typsy.com/topic/typsy-news) ## Similar posts Hotels ### [What's new on Typsy: Mixology courses and a cure for wellness](https://blog.typsy.com/whats-new-on-typsy-mixology-courses-cure-wellness) This week we released our bartending for beginners courses with Charlie Ainsbury. We also published an exclusive live talk from Adam Ferrier to... Emily Tatti Mar 16, 2017 Hotels ### [What's new on Typsy: A customer allergy course and ch-ch-changes](https://blog.typsy.com/whats-new-on-typsy-a-customer-allergy-course-and-ch-ch-changes) This week on Typsy, we consider how to handle customer food allergies. We also have an exciting announcement – we're launching a brand new website! Emily Tatti May 19, 2017 Hotels ### [What’s new on Typsy: Table service 101 and an edgier look](https://blog.typsy.com/whats-new-on-typsy-table-service-101-and-edgier-look) This week we launched our table service 101 course with Kate Edwards. We also released a live talk from Yossi Ghinsberg – catch it before the movie... Emily Tatti Apr 20, 2017 ### Get notified on new marketing insights Be the first to know about new B2B SaaS Marketing insights to build or refine your marketing function with the tools and knowledge of today’s industry. [About us](https://www.typsy.com/about) [Courses](https://www.typsy.com/discover/courses) [Pricing](https://www.typsy.com/pricing) [Contact us](https://www.typsy.com/contact) ###### Platform & Trust [Platform overview](https://www.typsy.com/platform) [Trusted hospitality content at scale](https://www.typsy.com/platform/hospitality-training-library) [Global hospitality credentials](https://www.typsy.com/platform/hospitality-certifications) [Performance intelligence](https://www.typsy.com/platform/performance-intelligence) [Hospitality learning operations](https://www.typsy.com/platform/learning-operations) [Language translations](https://www.typsy.com/solutions/training-translations) [Integrations & infrastructure](https://www.typsy.com/platform/integrations) ###### Solutions [Accelerate onboarding](https://www.typsy.com/solutions/challenges/employee-onboarding) [Workforce engagement & retention](https://www.typsy.com/solutions/challenges/staff-engagement-retention) [Leadership development](https://www.typsy.com/solutions/challenges/leadership-development) [Compliance & risk management](https://www.typsy.com/solutions/challenges/compliance-training) [Brand consistency](https://www.typsy.com/solutions/challenges/brand-consistency) [Service quality & guest satisfaction](https://www.typsy.com/solutions/challenges/guest-experience) ###### Hospitality segments [Hotels, resorts & accommodation](https://www.typsy.com/solutions/industries/hotels-resorts) [Restaurants & F&B groups](https://www.typsy.com/solutions/industries/restaurants-food-service) [Hospitality operators](https://www.typsy.com/solutions/industries/hospitality-operators) [Hospitality education](https://www.typsy.com/solutions/industries/hospitality-schools) ###### Hospitality courses [Courses overview](https://www.typsy.com/discover/courses) [Beverage courses](https://www.typsy.com/discover/courses/beverage) [Business courses](https://www.typsy.com/discover/courses/business) [Compliance courses](https://www.typsy.com/discover/courses/compliance) [Culinary courses](https://www.typsy.com/discover/courses/culinary) [Hotel courses](https://www.typsy.com/discover/courses/hotel) [Management courses](https://www.typsy.com/discover/courses/management) [Service courses](https://www.typsy.com/discover/courses/service) ###### Company & resources [About us](https://www.typsy.com/about) [Contact us](https://www.typsy.com/contact) [Help Hub](https://intercom.help/typsy/en/) [Implementation & support](https://www.typsy.com/platform/implementation-support) [ROI calculator](https://www.typsy.com/roi-calculator) [Partner ecosystem](https://www.typsy.com/partners) [Security & compliance](https://www.typsy.com/platform/security-compliance) [Typsy shop](https://www.typsy.com/shop) [Become an instructor](https://www.typsy.com/company/become-an-instructor) [Blog](https://www.typsy.com/learn/blog) [![Typsy](https://orchardcore.typsy.com/media/svg-icons-2026/logo-white.svg)](https://www.typsy.com/) [![](https://orchardcore.typsy.com/media/svg-icons-2026/typsy-linkin-icon.svg)](https://www.linkedin.com/company/7953302/) [![](https://orchardcore.typsy.com/media/svg-icons-2026/typsy-instragram-icon.svg)](http://www.instagram.com/asktypsy) [![](https://orchardcore.typsy.com/media/svg-icons-2026/typsy-facebookicon.svg)](http://www.facebook.com/asktypsy) [![](https://orchardcore.typsy.com/media/svg-icons-2026/typsy-youtube-icon.svg)](https://www.youtube.com/@Typsy) Hospitality insights that turn operational challenges into better performance. By submitting this form, you agree to Typsy's [Terms](https://www.typsy.com/legal) and [Privacy Policy](https://www.typsy.com/legal/privacy-policy). © 2026 Typsy. All rights reserved. [Privacy Policy](https://www.typsy.com/legal/privacy-policy) [Terms](https://www.typsy.com/legal)