--- title: Fady Hachem on venue design – Typsy Live talk description: Watch Fady Hachem speak about how an innovative venue design can significantly boost revenue for your hospitality business. image: https://blog.typsy.com/hubfs/Blog_Images/Fady%20Hachem.jpg --- [Turn guest feedback into action with ReviewLearn ![](https://orchardcore.typsy.com/media/svg-icons-2026/arrow-right.svg)](https://www.typsy.com/platform/features/reviewlearn) ![](https://orchardcore.typsy.com/media/svg-icons-2026/user-profile-circle.svg) LOGIN [Member](https://member.typsy.com/) [Manager](https://manager.typsy.com/) | [![](https://orchardcore.typsy.com/media/svg-icons-2026/headphones-white.svg) CONTACT US](https://www.typsy.com/contact) [![Typsy Brand](https://orchardcore.typsy.com/media/typsy-public-website/New_Typsy_Logo_Red_PMS.svg)](https://www.typsy.com/) [BOOK A DEMO](https://www.typsy.com/contact/demo) [![Typsy](https://orchardcore.typsy.com/media/typsy-public-website/New_Typsy_Logo_Red_PMS.svg)](https://www.typsy.com/) [Search courses](https://www.typsy.com/discover/courses) - Platform Platform [![](https://orchardcore.typsy.com/media/svg-icons-2026/trusted-content-at-scale.svg) Trusted content at scale The world's largest and fastest-growing hospitality library.](https://www.typsy.com/platform/hospitality-training-library) [![](https://orchardcore.typsy.com/media/svg-icons-2026/global-hospitalility-credentials.svg) Global hospitality credentials Industry-recognized Typsy credentials validating real-world hospitality capability.](https://www.typsy.com/platform/hospitality-certifications) [![](https://orchardcore.typsy.com/media/svg-icons-2026/performance-intellgience.svg) Performance intelligence AI-powered intelligence that connects learning to measurable operational performance.](https://www.typsy.com/platform/performance-intelligence) [![](https://orchardcore.typsy.com/media/svg-icons-2026/hospitality-learning-operations.svg) Hospitality learning operations Infrastructure that embeds workforce capability into daily hospitality operations at scale.](https://www.typsy.com/platform/learning-operations) Innovation & Tools [![](https://orchardcore.typsy.com/media/svg-icons-2026/reviewlearn.svg) ReviewLearn](https://www.typsy.com/platform/features/reviewlearn) [![](https://orchardcore.typsy.com/media/svg-icons-2026/smartcards.svg) SmartCards](https://www.typsy.com/platform/features/smartcards) [![](https://orchardcore.typsy.com/media/svg-icons-2026/custom-content.svg) Custom content](https://www.typsy.com/platform/features/custom-content) [![](https://orchardcore.typsy.com/media/svg-icons-2026/language-translations.svg) Language translations](https://www.typsy.com/platform/features/language-translations) [![](https://orchardcore.typsy.com/media/svg-icons-2026/reporting.svg) Reporting](https://www.typsy.com/platform/features/reporting) [![](https://orchardcore.typsy.com/media/svg-icons-2026/activities.svg) Activities](https://www.typsy.com/platform/features/activities) [![](https://orchardcore.typsy.com/media/svg-icons-2026/assign-training.svg) Assign training](https://www.typsy.com/platform/features/assign-training) [![](https://orchardcore.typsy.com/media/nav_bar_svg_310x200/reviewlearn-pink.svg) ReviewLearn Turn guest reviews into targeted training automatically. 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Fady is known around the world for his creativity and imagination as an interior designer, and his insights will help you understand the role design plays in your business's success.                 9:24       9:24       - Speed 1x - 0.5x - 1x - 1.25x - 1.5x - 1.75x - 2x - Quality 720p - Auto - 224p - 360p - 540p - 720p - 1080p                   ![Wistia video thumbnail - Fady Hachem 1920 x 1080](https://embedwistia-a.akamaihd.net/deliveries/10564ba0e916f28937c886cc2a6285aa6ec581a0.jpg?image_crop_resized=1280x829) [About Wistia](https://wistia.com/about-wistia?about=360607)Report a problemCopy link and thumbnail   Thanks for reporting a problem. We'll attach technical data about this session to help us figure out the issue. Which of these best describes the problem? Choose one Video plays but frequently stutters Video has poor quality Video fails to play Other Any other details or context?   Cancel Send message                 ### **Who is Fady Hachem?** Fady Hachem is a renowned interior designer. As the principal of Hachem, he has designed iconic hospitality venues including the Adelphi Hotel, dessert bar Om Nom and the luxurious Bond Lounge. His work has been featured in countless publications, including *The Age*, *Collective*, *Belle* and *Inside Out*.   ### **How Innovation Equals Revenue – A Quick Recap** In his Typsy Live talk, Fady discusses how we are more interconnected than ever before due to the internet – which means hospitality businesses are competing with venues all over the world when it comes to the design of their space and the experience it offers. As a result, interior design and service need to complement each other if venues are going to create a truly unique atmosphere for their guests. Fady uses the Adephi Hotel as a case study so hospitality businesses can understand how they should approach the redesign process. > ***"If you play it safe, you have to compete with everyone else. If you're different and innovative, you have a better chance of success."   > [![Tweet: ](http://clicktotweet.com/img/tweet-graphic-trans.png "Tweet: ")](http://ctt.ec/CrN8Z) [\[Click to Tweet\]](http://ctt.ec/CrN8Z)*** When he was brought onto the project, the Adelphi had a poor reputation in the travel marketplace. It was up to Hachem to come up with a memorable design that would reverse this negative stigma. What they decided to do was create the world’s first dessert hotel.   Transforming the Adelphi brand resulted in two things – first, it got people talking on social media, in a big way. And second, it allowed operators to increase room rates by 60% within a year. By taking a risk and finding a concept that engaged the community, the Adelphi was able to significantly improve its revenue. With a little bit of creativity and innovation, there is no reason other hospitality businesses can’t do the same.   --- More Typsy Live talks are coming. **[Join our newsletter](http://info.typsy.com/typsy-newsletters)** so you can be the first to know when they're released.  For all your ongoing hospitality training needs, head across to [**typsy.com**](http://www.typsy.com) where you can register for a membership. Typsy is a world leader in online hospitality learning and development, and we have video courses available for hospitality schools, businesses and individuals.    [Typsy news](https://blog.typsy.com/topic/typsy-news) ## Similar posts Typsy news ### [Nick Bowditch on authenticity – Typsy Live talk](https://blog.typsy.com/nick-bowditch-on-authenticity-typsy-live-talk) Watch Nick Bowditch speak about the power of authenticity in your communications. This is a must watch for all hospitality businesses. Emily Tatti Mar 25, 2017 Typsy news ### [Yossi Ghinsberg on thriving in business – Typsy live talk](https://blog.typsy.com/yossi-ghinsberg-on-thriving-in-business-typsy-live-talk) Watch Yossi Ghinsberg, the subject of upcoming film Jungle, talk about how surviving the Amazon taught him to strive for success in the business... Emily Tatti Apr 8, 2017 Typsy news ### [Sally Irwin on running a social enterprise – Typsy Live talk](https://blog.typsy.com/sally-irwin-on-running-social-enterprise-typsy-live-talk) Watch Sally Irwin speak live about starting The Freedom Hub, a Sydney survivor school and cafe that helps victims of modern slavery. Emily Tatti Apr 2, 2017 ### Get notified on new marketing insights Be the first to know about new B2B SaaS Marketing insights to build or refine your marketing function with the tools and knowledge of today’s industry. 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