In our digital world, offline marketing is still relevant, whether you’re sending out direct mail postcards or hosting an event. As Aurelie Lepley, with Adobe, says: “There’s a growing pushback to the world’s digital progression.” This means, many consumers are craving authentic, offline experiences.

Travelers are becoming increasingly digital, using apps to book their stay, digital boarding passes to get on a plane, and social media to research potential locations. They have all the information they could want at their fingertips and more options than they can count when choosing a place to lay their tired body at the end of the day - from homestays and couch surfing to house rentals and hotel rooms.