--- title: 7 awesome hospitality marketing campaigns of 2016 description: As the year comes to an end, we looked back at the hospitality businesses around the world that delivered unique and exciting marketing campaigns in 2016. image: https://blog.typsy.com/hubfs/Blog_Images/7%20Awesome%20Hospitality%20Marketing%20Campaigns%20of%202016.png --- [Turn guest feedback into action with ReviewLearn ![](https://orchardcore.typsy.com/media/svg-icons-2026/arrow-right.svg)](https://www.typsy.com/platform/features/reviewlearn) ![](https://orchardcore.typsy.com/media/svg-icons-2026/user-profile-circle.svg) LOGIN [Member](https://member.typsy.com/) [Manager](https://manager.typsy.com/) | [![](https://orchardcore.typsy.com/media/svg-icons-2026/headphones-white.svg) CONTACT US](https://www.typsy.com/contact) [![Typsy Brand](https://orchardcore.typsy.com/media/typsy-public-website/New_Typsy_Logo_Red_PMS.svg)](https://www.typsy.com/) [BOOK A DEMO](https://www.typsy.com/contact/demo) [![Typsy](https://orchardcore.typsy.com/media/typsy-public-website/New_Typsy_Logo_Red_PMS.svg)](https://www.typsy.com/) [Search courses](https://www.typsy.com/discover/courses) - Platform Platform [![](https://orchardcore.typsy.com/media/svg-icons-2026/trusted-content-at-scale.svg) Trusted content at scale The world's largest and fastest-growing hospitality library.](https://www.typsy.com/platform/hospitality-training-library) [![](https://orchardcore.typsy.com/media/svg-icons-2026/global-hospitalility-credentials.svg) Global hospitality credentials Industry-recognized Typsy credentials validating real-world hospitality capability.](https://www.typsy.com/platform/hospitality-certifications) [![](https://orchardcore.typsy.com/media/svg-icons-2026/performance-intellgience.svg) Performance intelligence AI-powered intelligence that connects learning to measurable operational performance.](https://www.typsy.com/platform/performance-intelligence) [![](https://orchardcore.typsy.com/media/svg-icons-2026/hospitality-learning-operations.svg) Hospitality learning operations Infrastructure that embeds workforce capability into daily hospitality operations at scale.](https://www.typsy.com/platform/learning-operations) Innovation & Tools [![](https://orchardcore.typsy.com/media/svg-icons-2026/reviewlearn.svg) ReviewLearn](https://www.typsy.com/platform/features/reviewlearn) [![](https://orchardcore.typsy.com/media/svg-icons-2026/smartcards.svg) SmartCards](https://www.typsy.com/platform/features/smartcards) [![](https://orchardcore.typsy.com/media/svg-icons-2026/custom-content.svg) Custom content](https://www.typsy.com/platform/features/custom-content) [![](https://orchardcore.typsy.com/media/svg-icons-2026/language-translations.svg) Language translations](https://www.typsy.com/platform/features/language-translations) [![](https://orchardcore.typsy.com/media/svg-icons-2026/reporting.svg) Reporting](https://www.typsy.com/platform/features/reporting) [![](https://orchardcore.typsy.com/media/svg-icons-2026/activities.svg) Activities](https://www.typsy.com/platform/features/activities) [![](https://orchardcore.typsy.com/media/svg-icons-2026/assign-training.svg) Assign training](https://www.typsy.com/platform/features/assign-training) [![](https://orchardcore.typsy.com/media/nav_bar_svg_310x200/reviewlearn-pink.svg) ReviewLearn Turn guest reviews into targeted training automatically. TRY REVIEWLEARN](https://www.typsy.com/platform/features/reviewlearn) - Solutions By role [Owners](https://www.typsy.com/solutions/roles/hospitality-owners) [CEO](https://www.typsy.com/solutions/roles/ceo) [CFO](https://www.typsy.com/solutions/roles/cfo) [Hotel GMs & property leaders](https://www.typsy.com/solutions/roles/hotel-general-managers) [Group operations](https://www.typsy.com/solutions/roles/operations-leaders) [HR & talent](https://www.typsy.com/solutions/roles/hr-talent) [Learning & development](https://www.typsy.com/solutions/roles/learning-development) [Guest experience & quality assurance](https://www.typsy.com/solutions/roles/guest-experience-leaders) By business challenge [Accelerate onboarding](https://www.typsy.com/solutions/challenges/employee-onboarding) [Workforce engagement & retention](https://www.typsy.com/solutions/challenges/staff-engagement-retention) [Leadership development](https://www.typsy.com/solutions/challenges/leadership-development) [Compliance & risk management](https://www.typsy.com/solutions/challenges/compliance-training) [Brand consistency](https://www.typsy.com/solutions/challenges/brand-consistency) [Service quality & guest satisfaction](https://www.typsy.com/solutions/challenges/guest-experience) By organization type [Hotels, resorts & accommodation](https://www.typsy.com/solutions/industries/hotels-resorts) [Restaurant & F&B groups](https://www.typsy.com/solutions/industries/restaurants-food-service) [Hospitality operators](https://www.typsy.com/solutions/industries/hospitality-operators) [Hospitality education & training](https://www.typsy.com/solutions/industries/hospitality-schools) [![](https://orchardcore.typsy.com/media/nav_bar_image_458x444/manager-on-mobile.png) Cut onboarding time in half See how leading hospitality brands get their teams floor-ready faster. EXPLORE ONBOARDING](https://www.typsy.com/solutions/challenges/employee-onboarding) - Resources Customer success [Customer stories](https://www.typsy.com/customer-stories) [ROI calculator](https://www.typsy.com/roi-calculator) Company & expertise [About us](https://www.typsy.com/about) [Partner ecosystem](https://www.typsy.com/partners) [Industry awards](https://www.typsy.com/awards) [Blog](https://www.typsy.com/learn/blog) Platform & trust [Security & Compliance](https://www.typsy.com/platform/security-compliance) [Global scalability](https://www.typsy.com/platform/global-scalability) [Implementation & Support](https://www.typsy.com/platform/implementation-support) [![](https://orchardcore.typsy.com/media/nav_bar_svg_310x200/roi-calc.svg) Calculate Your ROI Discover exactly how much your business can save by reducing turnover and streamlining team training. TRY THE CALCULATOR](https://www.typsy.com/roi-calculator) - [Pricing](https://www.typsy.com/pricing) [SIGN UP](https://www.typsy.com/pricing) [BOOK A DEMO](https://www.typsy.com/contact/demo) [Help Center](https://intercom.help/typsy/en/)[Contact Us](https://www.typsy.com/contact) Guest experience # 7 awesome hospitality marketing campaigns of 2016 [Jos Shimoga](https://blog.typsy.com/author/jos-shimoga) Dec 18, 2016 --- As the year draws to a close, we looked back at some hospitality businesses around the world that delivered unique and exciting marketing campaigns in 2016. Use them for inspiration with your own business as you move into the New Year. And don't forget to let us know if there are any that we've missed! ## **Pizza Delivering Reindeer** What do people want when it’s snowing outside? A pizza, of course! [Domino's](http://www.dominos.jp/eng/) have gone all the way and employed [specially trained reindeer](https://www.tastingtable.com/dine/national/dominos-reindeer-delivery-pizza-japan) to deliver pizza in such cold conditions. It may have been a stunt, but it manged to capture the attention of pizza lovers all around the world. If Santa can trust these creatures to take him around the world, surely Domino's Japan can trust them to deliver pizza.   ## **Push Button For Free Beer** On the topic of deliveries, a Czech beer company called [Kozel](http://velkopopovickykozel.com/) released a limited edition device called the [Tap Out Button](http://concreteplayground.com/melbourne/food-drink/drink/this-button-takes-you-directly-to-beer/) that brings you a nice cold beer. Well not exactly, but it orders a taxi to take you to the closest pub that serves Kozel, and they even throw in two cold ones. Going to your local pub or bar may not be all that exciting, but being driven there and receiving beers for free is where the excitement lies. >   > > [A photo posted by Kim Soo Jin (@suekim\_casahola)](https://www.instagram.com/p/BN1PUvahXGY/) on Dec 10, 2016 at 1:38am PST ## **Juliette finds Romeo in McDonald's?** Let me explain. [McDonald's](https://www.mcdonalds.com/us/en-us.html) has very creatively embraced the holiday spirit with the campaign [Juliette the Doll](http://www.adweek.com/adfreak/forlorn-wooden-doll-finds-love-her-local-mcdonalds-brands-holiday-ad-174774), effectively encompassing the brand’s key messaging – family and love. The minute-and-a-half advertisement tugs at the heartstrings and connects the unlikely duo of Christmas and fast food.   ## **What’s Better Than Food? Free Food!** [Royal Stacks](http://royalstacks.com.au/) are making it possible to earn free food through their new app. The brand has combined the two things people love the most – mobile games and free food. Genius! Mobile campaigns are effective because they make participation so much easier. When you create a perception that there is low effort required but the return is great, you’ve got yourself a winner.   ## **Forget Netflix & Chill, it’s Ben & Jerry’s and Open Air Cinema** You could just go to your local cinema, but the weather in the southern hemisphere is perfect for eating ice cream and watching a movie under the stars. [Ben & Jerry’s](http://www.benandjerry.com.au/) have hit the nail on the head in terms of brand exposure by partnering with Open Air Cinema. There’s free ice cream, music and a great vibe, making it the perfect summer evening activity season after season.   ## **Emojis For Days** [Accor Hotels](http://www.accorhotels.com/gb/australia/index.shtml) launched their #EmojiSearch Twitter campaign this year and it was a hit. Basically you tweet Accor hotels a combination of emojis that represent your ideal holiday and they will send you customized hotel suggestions! This one-on-one customer and brand interaction is invaluable in building loyalty and recognition.    ## **Chocolate Delivering Bunnies ** [Hotel Chocolate](http://www.hotelchocolat.com/uk/) had a bunny delivering chocolate around the UK and Copenhagen this Easter – because why not. The company had a social media campaign and a hashtag – [#TheBeauBunny](http://www.hotelchocolat.com/uk/beau-bunny/Beau-Bunny) – to spread the word. There were prizes to be won, chocolate to be consumed and photos for Instragram to be taken. Fun times all round!       [![Matt Armendariz courses](https://no-cache.hubspot.com/cta/default/752063/98a6c2da-e6a7-40cb-b3b1-b7404fd8089b.png)](https://cta-redirect.hubspot.com/cta/redirect/752063/98a6c2da-e6a7-40cb-b3b1-b7404fd8089b)   **You Might Also Like** | [![Our 10 Favorite Cafe Promotions of 2016-4.png](https://blog.typsy.com/hs-fs/hubfs/Our%2010%20Favorite%20Cafe%20Promotions%20of%202016-4.png?width=200&height=113&name=Our%2010%20Favorite%20Cafe%20Promotions%20of%202016-4.png)](https://blog.typsy.com/our-ten-favorite-cafe-promotions-from-2016-so-far) [Our 10 Favorite Cafe Promotions of 2016](https://blog.typsy.com/our-ten-favorite-cafe-promotions-from-2016-so-far)  | [![How to Develop a Marketing Plan For Your Restaurant.png](https://blog.typsy.com/hs-fs/hubfs/How%20to%20Develop%20a%20Marketing%20Plan%20For%20Your%20Restaurant.png?width=200&height=113&name=How%20to%20Develop%20a%20Marketing%20Plan%20For%20Your%20Restaurant.png)](https://blog.typsy.com/how-to-develop-a-marketing-plan-for-restaurant) [How to Develop a Marketing Plan For Your Restaurant](https://blog.typsy.com/how-to-develop-a-marketing-plan-for-restaurant)   | [![The Most Admirable Hospitality Businesses of 2016-1.png](https://blog.typsy.com/hs-fs/hubfs/The%20Most%20Admirable%20Hospitality%20Businesses%20of%202016-1.png?width=200&height=113&name=The%20Most%20Admirable%20Hospitality%20Businesses%20of%202016-1.png)](https://blog.typsy.com/admirable-hospitality-businesses-2016) [The Most Admirable Hospitality Businesses of 2016](https://blog.typsy.com/admirable-hospitality-businesses-2016)  | | --- | --- | --- | [Guest experience](https://blog.typsy.com/topic/guest-experience) ## Similar posts Hotels ### [How to give business travelers an unforgettable experience](https://blog.typsy.com/how-to-cater-to-business-travellers) Try impressing business guests with these luxury services at your hotel. They won't be able to resist coming back. Ilona Wallace Sep 26, 2016 Hospitality operations ### [5 ways to improve your hospitality venue’s interior design](https://blog.typsy.com/5-ways-to-improve-your-hospitality-venues-interior-design) How do you know what trends to avoid and which ones to adopt? Here are 5 tips to improve the interior design of your hospitality business. Ilona Wallace Aug 29, 2016 Guest experience ### [How hospitality businesses can effectively measure customer service ](https://blog.typsy.com/how-to-measure-customer-service-in-your-restaurant-or-hospitality-business-) Is your restaurant or hospitality business measuring customer service? Here's some tips on how to do it. Andrew Carlson Apr 2, 2018 ### Get notified on new marketing insights Be the first to know about new B2B SaaS Marketing insights to build or refine your marketing function with the tools and knowledge of today’s industry. [About us](https://www.typsy.com/about) [Courses](https://www.typsy.com/discover/courses) [Pricing](https://www.typsy.com/pricing) [Contact us](https://www.typsy.com/contact) ###### Platform & Trust [Platform overview](https://www.typsy.com/platform) [Trusted hospitality content at scale](https://www.typsy.com/platform/hospitality-training-library) [Global hospitality credentials](https://www.typsy.com/platform/hospitality-certifications) [Performance intelligence](https://www.typsy.com/platform/performance-intelligence) [Hospitality learning operations](https://www.typsy.com/platform/learning-operations) [Language translations](https://www.typsy.com/solutions/training-translations) [Integrations & infrastructure](https://www.typsy.com/platform/integrations) ###### Solutions [Accelerate onboarding](https://www.typsy.com/solutions/challenges/employee-onboarding) [Workforce engagement & retention](https://www.typsy.com/solutions/challenges/staff-engagement-retention) [Leadership development](https://www.typsy.com/solutions/challenges/leadership-development) [Compliance & risk management](https://www.typsy.com/solutions/challenges/compliance-training) [Brand consistency](https://www.typsy.com/solutions/challenges/brand-consistency) [Service quality & guest satisfaction](https://www.typsy.com/solutions/challenges/guest-experience) ###### Hospitality segments [Hotels, resorts & accommodation](https://www.typsy.com/solutions/industries/hotels-resorts) [Restaurants & F&B groups](https://www.typsy.com/solutions/industries/restaurants-food-service) [Hospitality operators](https://www.typsy.com/solutions/industries/hospitality-operators) [Hospitality education](https://www.typsy.com/solutions/industries/hospitality-schools) ###### Hospitality courses [Courses overview](https://www.typsy.com/discover/courses) [Beverage courses](https://www.typsy.com/discover/courses/beverage) [Business courses](https://www.typsy.com/discover/courses/business) [Compliance courses](https://www.typsy.com/discover/courses/compliance) [Culinary courses](https://www.typsy.com/discover/courses/culinary) [Hotel courses](https://www.typsy.com/discover/courses/hotel) [Management courses](https://www.typsy.com/discover/courses/management) [Service courses](https://www.typsy.com/discover/courses/service) ###### Company & resources [About us](https://www.typsy.com/about) [Contact us](https://www.typsy.com/contact) [Help Hub](https://intercom.help/typsy/en/) [Implementation & support](https://www.typsy.com/platform/implementation-support) [ROI calculator](https://www.typsy.com/roi-calculator) [Partner ecosystem](https://www.typsy.com/partners) [Security & compliance](https://www.typsy.com/platform/security-compliance) [Typsy shop](https://www.typsy.com/shop) [Become an instructor](https://www.typsy.com/company/become-an-instructor) [Blog](https://www.typsy.com/learn/blog) [![Typsy](https://orchardcore.typsy.com/media/svg-icons-2026/logo-white.svg)](https://www.typsy.com/) [![](https://orchardcore.typsy.com/media/svg-icons-2026/typsy-linkin-icon.svg)](https://www.linkedin.com/company/7953302/) [![](https://orchardcore.typsy.com/media/svg-icons-2026/typsy-instragram-icon.svg)](http://www.instagram.com/asktypsy) [![](https://orchardcore.typsy.com/media/svg-icons-2026/typsy-facebookicon.svg)](http://www.facebook.com/asktypsy) [![](https://orchardcore.typsy.com/media/svg-icons-2026/typsy-youtube-icon.svg)](https://www.youtube.com/@Typsy) Hospitality insights that turn operational challenges into better performance. By submitting this form, you agree to Typsy's [Terms](https://www.typsy.com/legal) and [Privacy Policy](https://www.typsy.com/legal/privacy-policy). © 2026 Typsy. All rights reserved. [Privacy Policy](https://www.typsy.com/legal/privacy-policy) [Terms](https://www.typsy.com/legal)