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How to get your media strategy ready for your restaurant launch

Posted by Doug Radkey on Oct 2, 2018 4:00:00 PM

The development of a restaurant can be extremely daunting with its many moving parts and it’s easy to miss crucial start-up strategies within the mix of it all.

One you don’t want to overlook is your intended media launch strategy. Today, the word ‘media’ means so much more than your local newspaper outlet.

The worst thing you can do is start your marketing and promotional campaigns one week before opening or simply expect a Field of Dreams “if you build it, they will come” type of scenario to work.

Hint: it doesn’t!

 

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Topics: Typsy news, Tips for hospitality managers, Tips for owners, General marketing, Tips for marketers

The pros and cons of influencer campaigns for your hospitality business

Posted by Bryan Brumfield on Sep 25, 2018 4:00:00 PM

Influencer marketing is a pretty simple concept to explain: there are influencers, and there are brands.

The influencers are popular on social media platforms, such as Instagram, Facebook, YouTube, and Twitter, and can reach thousands of people with a single post.

The brands are the products and places you know and love, such as Nike, Hyatt, Paris and Moet and Chandon.

 

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Topics: Typsy news, Tips for hospitality managers, Tips for owners, General marketing, Tips for marketers

5 essential qualities you need to look for when hiring servers

Posted by Daniela McVicker on Sep 20, 2018 11:30:00 AM
Servers are an essential element of your restaurant if you’re looking torwards building a great business that is focused on delivering exceptional customer experience . Despite the fact that a serving job doesn’t require any type of formal education, that does not mean that this type of job has low standards or expectations.

To you, as an employer, it is imperative to have a well-defined skill set that you look for in potential employees. This article will provide you with a list of qualities that any server needs to have, according to the common standards of the hospitality industry.

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Topics: managers, Tips for hospitality managers, HR for hospitality venues, Tips for owners, Hospitality career advice

The ins and outs of purchasing a POS system

Posted by Ohad Jehassi on Sep 14, 2018 9:00:00 AM

For businesses in the restaurant industry, having the right tools and technology in place can make a world of difference when it comes to effectively running your business and turning a profit. 

Profit margins can be thin in foodservice, meaning restaurants and bars need all the help they can get in order to be successful. One of your greatest resources? A 21st-century restaurant point of sale.

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Topics: Hospitality trends, Tips for hospitality managers, HR for hospitality venues, Tips for owners, Hospitality operations

The war on straws – why you should say no to plastic

Posted by Emily Marr on Sep 7, 2018 12:30:00 PM

It’s a no-brainer that plastic is bad for the environment. Just turn to your local beach and there’s a good chance you’ll find at least one piece of plastic washed up on the sand. With calls to action increasing, supermarkets around the world have taken up a stand and gone single-use plastic bag free.

But things aren’t stopping there. Environmental activists are now turning to plastic straws with many groups stating that in some countries, like Australia, about 10 million plastic straws are used every day. The call to action has been heard across the world and now businesses, airlines, hotels and more are taking the pledge to go plastic straw free.

So, what is the plastic straw war all about and what should you do about it?

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Topics: Tips for hospitality managers, Tips for owners, Sustainability, Hospitality trends

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