Traveling is an integral and unavoidable part of our lives. Be it a vacation with your partner to some distant island or a tedious meeting for business purposes. Each year, a huge number of people travel and stay in hotels all over the world. Among all the experiences they have, some of them are positive and enjoyable, while others may leave guests feeling disheartened and let down. Travelers of today don't just pay for a nice room, they pay to have experiences that leave lasting memories.

In 2018 the average Australian consumed 224 glasses of beer, while the Czech Republic held the title for the most beer drunk per capita for the 24th year in the row! It's pretty clear that the world likes beer, in fact it's the third most consumed beverage on the planet! So, when it comes to serving it, it's best not to let things go flat.

Upselling and cross-selling are two basic but critical strategies for increasing sales. At it's most basic level, it’s about changing the selling behavior of your staff members and servers as well as the buying behavior of your customers. Customers often visit F&B establishments because they want to treat themselves, as a waiter it’s your job to suggest the best food and beverage options for customers to ensure they have a great satisfying meal and experience in the process!