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How to build a winning hotel brand strategy

Posted by Jacob Wilson on Aug 28, 2019 4:45:00 PM
Each year thousands of people go on holiday to explore new places, try new foods and enjoy some relaxation for at least a couple of days. But how do you ensure they stay at your hotel rather than your competitors? It all starts with brand.
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Topics: Marketing, Hotels

How to respond to negative hotel and restaurant reviews

Posted by Ana Cvetkovic on Aug 23, 2019 4:00:00 PM
Online reviews can make or break a business, especially in the hospitality industry. People trust other consumers more than they trust marketing messages from hotels and restaurants, which is why having stellar online reviews is important. Plus, when it comes to putting food in their mouths or staying in strange beds, customers want to know what kind of quality they’re getting.
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Topics: Marketing, Hotels, Managers, Restaurants, Bars

7 hotel amenities which will attract and keep guests coming back

Posted by Risha Kamra on Aug 7, 2019 5:14:52 PM

Cleanliness and room quality are not the only factors that travelers consider when booking a hotel room. They look for extra amenities that can make their hotel stay much better. We've done some digging and found seven of the top amenities that your hotel can provide to make your guests’ stay more enjoyable and comfortable.

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Topics: Marketing, Hotels

How to market your hotel on Instagram

Posted by Jacob Wilson on Jul 31, 2019 5:00:00 PM

With millions of users and a tendency to grow even further, Instagram has earned the reputation of the most coveted social media network for brands to spend their time on, and rightfully so. Consider the fact that 80% of its users follow at least one business on the platform, and that it has a 2.2% engagement rate (which is massive compared to its other social siblings), and you’ll immediately understand its value. Now take into account the simple fact that travel has become somewhat of hype in the past several years.

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Topics: Marketing, Hotels

5 ways to use offline marketing to drive online success

Posted by Jessica Thiefels on Jul 18, 2019 4:30:00 PM

In our digital world, offline marketing is still relevant, whether you’re sending out direct mail postcards or hosting an event. As Aurelie Lepley, with Adobe, says: “There’s a growing pushback to the world’s digital progression.” This means, many consumers are craving authentic, offline experiences.

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Topics: Marketing, Managers