Travelers are becoming increasingly digital, using apps to book their stay, digital boarding passes to get on a plane, and social media to research potential locations. They have all the information they could want at their fingertips and more options than they can count when choosing a place to lay their tired body at the end of the day - from homestays and couch surfing to house rentals and hotel rooms.
Would you like to have more guests in your hotel, B&B, or inn? Would you like to boost your hospitality revenue? Or maybe you need to increase your brand awareness to stand out from the fierce hospitality competition?
If you answered yes to any of these, it's time to engage your followers on social media networks.
When we cannot describe something using words, pictures are the best solution. Quality food photography can significantly improve your branding and marketing, attracting new customers and increasing your sales. Food photography appeals to the emotions of your customers, making them want to taste your food, and usually, people don’t ignore such desires.
When you’re managing a restaurant, you’re making sure that the food is stored safely, customers are enjoying themselves, and that your servers are giving customers a great experience.
But, there's another aspect you should be focusing on too: ensuring your restaurant is doing well online. Managing the online part of your business can be overwhelming and load your proverbial plate with more than you can chew.
If you want to properly manage your restaurant’s online reputation, you’ll want to use a few tools and strategies to help your restaurant continue to succeed. Let's get started!
User-generated content (UGC) is content created by users of online platforms, such as social media, and is generally publicly available. It is created by unpaid contributors, i.e. fans, and can come in the form of blog posts, images, testimonials, and videos.
UGC is a great way to boost your hospitality venue or restaurant's visibility (particularly online) and potentially help with sales. It’s likely that there’s already a ton of content about your hospitality business out there, so why not take advantage of it? Here's how to do it.