In our digital world, offline marketing is still relevant, whether you’re sending out direct mail postcards or hosting an event. As Aurelie Lepley, with Adobe, says: “There’s a growing pushback to the world’s digital progression.” This means, many consumers are craving authentic, offline experiences.
In the race to bring the client’s vision to life, event managers often forget that conferences and meetings held at your venue can be a big branding opportunity. Before the event even commences, you have the opportunity to brand as not only the headquarters of service, but uniquely you in a sea of choices.
Travelers are becoming increasingly digital, using apps to book their stay, digital boarding passes to get on a plane, and social media to research potential locations. They have all the information they could want at their fingertips and more options than they can count when choosing a place to lay their tired body at the end of the day - from homestays and couch surfing to house rentals and hotel rooms.
Customer satisfaction decides the level of success for all businesses.
Customer Relationship Management (CRM) for hotels, a tool used to monitor customer satisfaction, is based on three core principles; fostering new leads and customers, protecting its current customers, and enhancing the value of all attained customers within the organization.
When setting up for a conference or meeting, there are certain standards that any good hotel event manager must think about. Then, there are the little extras that can make your brand not just one of a chain, but an experience not to be missed.