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Why your restaurant menu needs to be online (and how to maximize it)

Posted by Taylor Kelly on Aug 10, 2018 8:35:00 AM

Your restaurant’s menu tells your story. It highlights your culinary strengths and shows off your brand persona. It’s the first thing handed to customers as they sit down for a meal.

But, would you be surprised if diners already knew what your menu offered before they sat down? According to research by OpenTable, 93% of people read online menus before dining out. Chances are, your selection of appetizers and entrees were what inspired them to dine with you in the first place.

Your menu matters. Having an online menu matters too. Is your restaurant’s menu online? Here’s why it should be.

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Topics: Menu advice, Tips for owners, Tips for hospitality managers

How to design your beverage menu for profit

Posted by Mike Walmsley on May 14, 2018 8:05:00 AM

Have you thought about your beverage menu lately? Sure, it might not be as prominent as your food menu, but it’s just as important and contributes to your sales.  The beverage side of your hospitality business has many challenges and opportunities to make your venue more profitable.

Sales growth and profitability are two pieces of the puzzle. To design your beverage menu to achieve this requires a concerted effort to control costs and enhance sales. Here are some tips to help you do both.

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Topics: Menu advice, Tips for owners, Tips for hospitality managers

How to develop a restaurant menu

Posted by Doug Radkey on Aug 31, 2017 9:05:00 AM

It doesn't matter if you're developing your very first restaurant menu or you’re planning to re-invent your current one  you need to have a strategy in place with both the food and beverages on offer. 

If you’ve done a concept development plan, you’re already on the right path. Your restaurant menu is there to give meaning to the overall guest experience while also delivering emotions and brand personality. These are the fundamentals of a restaurant’s concept.

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Topics: Menu advice, Tips for owners

A one stop food allergy guide for restaurants

Posted by Chloe Papas on May 17, 2017 8:45:00 AM

While more and more people are making conscious choices about the food they eat – whether it’s choosing a specific diet or avoiding certain products – it can be easy to forget that others are dealing with dangerous food allergies.

Some of your guests have to be diligent when it comes to particular ingredients, and it can be daunting or difficult for them to eat food that isn’t prepared at home.  

As a server or manager in a venue that serves food, it’s important that you have an awareness of the allergies your customers might have, so you know how to accommodate their needs, and what to do in case of an emergency.

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Topics: Menu advice, Tips for front of house

How to create a festive Christmas menu

Posted by Ilona Wallace on Nov 22, 2016 8:20:00 AM

The silly season is fast approaching. Depending on where you are in the world, you may still be cleaning Halloween’s cobwebs off the walls as the baubles and tinsel start to go up.

Deciding how far your café will go to celebrate Christmas is an important, and sometimes personal, choice. Here are some tips for adapting your menu for Christmas, from the subtle to the extravagant.

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Topics: Hospitality inspiration, Menu advice, Tips for hospitality managers

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