Traditionally when we talk about pairings, wine or beer springs to mind, often alongside a luxurious degustation or tapas dishes. Whether it’s a rich red alongside perfectly cooked beef, or the latest craft beer offering adding fruity notes to a pasta dish, foodies are used to certain combinations of food and alcohol on restaurant menus. Which is why sommeliers and chefs around the world are delving into the world of unique pairings - whether it’s gin, whiskey, mocktails, tea, or even vodka.
While many venues - particularly family-friendly restaurants and bars - have mock cocktails on their drink lists already, many don’t quite get them right or give them the respect that they deserve. Alcoholic cocktails may always be the favorite when it comes to your venue’s clientele, but that doesn’t mean that the humble mocktail should be undervalued or added to your drinks offerings as an afterthought.
Festive Season. These two words signal colder weather (in most areas), delicious comfort food, creative drinks, memorable parties, laughter with friends & family, and of course - gift giving.
These are also two words that nearly everyone seems to look forward to throughout the year, including that of restaurant owners. The reason is quite simple; consumers are often in a generous mood which equals longer stays and more spending dollars.
It’s the second most consumed beverage in the world after water, yet tea is rarely given center stage. However, more and more restaurants, bars and hotels around the world are extending their tea lists beyond the classic English Breakfast or Oolong to accommodate for customers who can’t or don’t wish to drink alcohol or coffee, and to follow in the footsteps of venues that are rapidly gaining in popularity due to their tea menus.
Your restaurant’s menu tells your story. It highlights your culinary strengths and shows off your brand persona. It’s the first thing handed to customers as they sit down for a meal.
But, would you be surprised if diners already knew what your menu offered before they sat down? According to research by OpenTable, 93% of people read online menus before dining out. Chances are, your selection of appetizers and entrees were what inspired them to dine with you in the first place.
Your menu matters. Having an online menu matters too. Is your restaurant’s menu online? Here’s why it should be.