There is a delicate balance in food service when it comes to profit and menu pricing. Increasing prices too quickly could cause concern with your customers, while not increasing prices could cause issues with your business model. Don’t lose heart though! There are plenty of ways to increase profit without increasing the prices on your menus.
Traditionally when we talk about pairings, wine or beer springs to mind, often alongside a luxurious degustation or tapas dishes. Whether it’s a rich red alongside perfectly cooked beef, or the latest craft beer offering adding fruity notes to a pasta dish, foodies are used to certain combinations of food and alcohol on restaurant menus. Which is why sommeliers and chefs around the world are delving into the world of unique pairings - whether it’s gin, whiskey, mocktails, tea, or even vodka.
While many venues - particularly family-friendly restaurants and bars - have mock cocktails on their drink lists already, many don’t quite get them right or give them the respect that they deserve. Alcoholic cocktails may always be the favorite when it comes to your venue’s clientele, but that doesn’t mean that the humble mocktail should be undervalued or added to your drinks offerings as an afterthought.
Festive Season. These two words signal colder weather (in most areas), delicious comfort food, creative drinks, memorable parties, laughter with friends & family, and of course - gift giving.
These are also two words that nearly everyone seems to look forward to throughout the year, including that of restaurant owners. The reason is quite simple; consumers are often in a generous mood which equals longer stays and more spending dollars.